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Redhawks Consulting

Redhawks Consulting. Nokia Denmark “Empower[ ing ] everyone to share and make the most of their life by offering irresistible personal choices.” - Nokia Corporation Vision Statement. Table of Contents. Introduction Analysis Alternatives Recommendation Implementation. Introduction.

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Redhawks Consulting

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Presentation Transcript

  1. Redhawks Consulting Nokia Denmark “Empower[ing] everyone to share and make the most of their life by offering irresistible personal choices.” - Nokia Corporation Vision Statement

  2. Table of Contents • Introduction • Analysis • Alternatives • Recommendation • Implementation

  3. Introduction • How can Nokia Denmark modify its R&D strategies to most effectively meet the needs of consumers?

  4. PESTle • Population • 401 million cells phones shipped in the fourth quarter of 2012 • Economic • Increasing middle class population • Globalizations making interconnectivity more important than ever • Societal • Increased need for cell phones within the global society • Increased desire for high-end products • Technology • Prevalence of smartphones in cellular industry • Constantly evolving industry .

  5. S.W.O. T. .

  6. Porter’s Five Forces New Entrants • Moderate • Economies of Scale in R&D • Established base of worldwide competitors • Local Markets breed regional competitors Industry Competitors Supplier Power Buyer Power • Strong • Mercy of consumer preferences • Brand preferences • Market volatility • Consumers can play brands off of each other • High • Electronic components require specialization • Prices dependent on supplier choice • High cost to switch suppliers • Very Strong • Numerous competitors • Emergence of smartphone competencies in competitors • Other firms have experienced • higher recent growth Substitutes • Few • Alternate product availability is limited • Nothing exists that provides the information power in the portability of a small component .

  7. Key Success Factors • Utilization of Core Competencies • Camera Technology • Customization • Rich Innovative History • Long Term Sustainability • Increase Market Size • Fiscal Feasibility .

  8. Decision Gate

  9. Alternatives • Alternative 1 • Marketing Initiative • Focus on marketing Symbian to under-reached markets • Alternative 2 • JRD Overhaul • Optimization of competences in cameras and other technology areas • Alternative 3 • Exit Smartphone Market • Retain competency in mobile phones & Nokia Siemens Network

  10. Alternative 1: Advertising Initiative .

  11. Alternative 2: JRD Overhaul .

  12. Alternative 3: Exit Smartphone Market .

  13. Weighted Comparative Strength Analysis .

  14. Weighted Comparative Strength Analysis .

  15. Recommendations Alternatives 3: Joint Research and Design Overhaul .

  16. Implementation • Joint Research and Design Overhaul • Short Term • Relocate 5 Nokia Denmark Engineers to Foxcomm location to oversee R&D of lower tech firms • Hire camera development expert team for Denmark location • Conduct market research on niche technology needs • Long Term • Begin product release of innovated camera design on phone • Initiate an all encompassing marketing plan emphasizing revolutionary camera concept to effectively target current markets and expand into under-utilized markets • Begin other innovative research based on market research .

  17. Nokia: JRD Overhaul Short-term 3 months 6 months 9 months 12 months 15 months 18 months .

  18. Nokia: JRD Overhaul Short-term 3 months 6 months 9 months 12 months 15 months 18 months .

  19. Contingency Plan .

  20. Redhawks Consulting Nokia Denmark “Empower[ing] everyone to share and make the most of their life by offering irresistible personal choices.” - Nokia Corporation Vision Statement

  21. S.W.O. T.

  22. Redhawks Consulting Nokia Denmark “Empower[ing] everyone to share and make the most of their life by offering irresistible personal choices.” - Nokia Corporation Vision Statement

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