Online Digital Marketing Course

1. IIM SKILLS Professional Courses for Highly Rewarding Career

2. OVERVIEW OF DIGITAL MARKETING Digital marketing, in a nutshell, is promoting brands through digital/online mediums. These mediums can be social media platforms such as Facebook, X and Instagram; or other channels which use digital communication, such as, email, web-based advertising etc. These promotions can take the form of display ads, social ads, social media posts, videos etc. In today’s world where the presence of smartphones has become ubiquitous and in which 65.7% of the global population or 5.3 billion people are internet users (as of October 2023), the importance of digital marketing cannot be overstated. In addition, if you factor in the minimal upfront costs involved compared to traditional marketing, the way of the future is easy to see. Consider the aforementioned monetary benefit, the ability to customize audience targeting and track user preferences & actions, an unsurpassed reach, measurable results and personalised and optimised ad campaigns, and it becomes quite clear that when it comes to marketing, there really is no going back. In 2022, the net worth of the global digital marketing industry was estimated at around USD 321 billion, and this is expected to reach USD 671 billion by 2028, a CAGR of 13%. So, this is a sector which is undoubtedly booming and will continue to do so in the foreseeable future.

3. KEY TRENDS IN DIGITAL MARKETING As is the nature of technology in this fast evolving digital landscape, the field of digital marketing is extremely dynamic and change is constant. Here are some of the current key trends in digital marketing, which are going to change the way it is practiced and will impact the depth and width of its reach. Big Data & Artificial Intelligence - AI combined with big data promise a hitherto unheard degree of accuracy in predicting consumer behaviour and decision making, leading to highly optimised ad campaigns and increased ROI. Mobile Marketing - The astounding levels of smart phone adoption is opening up a whole new playing field for deploying digital marketing, such as apps and games. Voice Search - The growing adoption of voice-based AI assistants like Alexa and Siri is changing some of the ground rules of SEO. Influencer Marketing - As influencers in various categories, be it fashion, travel, consumer tech, or even computer games become more and more popular, their impact on related industries and sectors has also seen a growing significance which cannot be ignored. The Asia-Pacific Region - Rising disposable incomes and internet penetration, and the growth of the SME sector in this region means that it is expected to witness the highest growth in the upcoming years. Covid-19 - The pandemic has resulted in businesses increasingly relying on digital marketing.

4. WHO SHOULD DO THIS DIGITAL MARKETING COURSE Students - With the digital marketing sector only set to grow, the demand for qualified online marketers will also witness a similar upsurge, making it a very viable field to get into. Working Professionals - Traditional areas like HR, sales & IT suffer from limited options when it comes to career growth. In addition, the fact there is oversupply of labour means that working professionals in these fields can really enhance their resume and career with this course, which will give them access to a much in-demand sector. Traditional Marketing Professionals - With nearly all businesses now utilising digital marketing, traditional marketing professionals would do well to expand their skills into the digital realm as a natural process of evolution in their chosen field. Entrepreneurs - The low costs associated with digital marketing is a game changer for building a brand, acquiring customers and generating leads for business owners. In addition, the ability to measure the performance of marketing campaigns and fine-tuning them is absolutely critical in today’s marketing arena. Digital Marketers - Those with very specific skill sets in the field of digital marketing such as SEO, social media marketing or Email marketing, can benefit from acquiring a comprehensive understanding of the field, and in turn boost their chances of landing better placements. Housewives/College Dropouts - Considering the fact that many online marketing jobs are remote and freelance and do not come with any strict prerequisites, this course would be ideal for housewives or college dropouts looking to embark on a new career.

5. AIMS & OBJECTIVES OF OUR DIGITAL MARKETING COURSE To give you a holistic understanding of the field of digital marketing, covering everything from basic theoretical knowledge to more advanced practical utilisation of tools and strategies. To enhance comfort and familiarity with introduced tools and strategies with tons of hands-on assignments. To enable you to do everything, from building a website to crafting marketing strategies and deploying them using best practices. To enable you to get certifications from Google, HubSpot and Facebook. Not to mention the well recognised and respected IIM Skills certification. To provide students with an optional 2 months internship with a stipend to give them real-world experience and a launchpad to start from. To provide placement support to our students at the end of the course.

6. DIGITAL MARKETING COURSE ELIGIBILITY CRITERIA Though there is no eligibility criteria for joining any digital marketing course, however, we still recommend students who are not comfortable with English lectures to kindly excuse our online digital marketing training. That being said, our comprehensive and industry-leading Digital Marketing Master Course is beneficial for both freshers as well as working professionals. Freshers can use this course as a launchpad into the high-flying realm of digital marketing. Working professionals, on the other hand, can use this course to bolster their credentials and expand their skill-set in the much in-demand sector of digital marketing.

7. Connect with us. IIM Skills (Co-Offiz) H B Twin Tower, 8th Floor Max Hospital Building, Netaji Subhash Place, Pitampura, New Delhi, Delhi - 110034. +91 9580 740 740 info@iimskills.com