The new APC Surge Protector December, 2000 French, German, Italian, Russian versions

1. The new APC Surge Protector December, 2000French, German, Italian, Russian versions

2. Overview • Terms Associated with Surge Protection • Let Through Voltage • Why Do You Need a Surge Protector? • The Surge Protector Offering • Product & Market & Customer • Features and Benefits • Equipment Protection Policy • Product Positioning

3. What does it look like ?P5T-FR and P5T-GR

4. Terms Associated with Surge Protection • Let Through Voltage • It is the residual voltage that the surge suppression device allows to pass through. • Max Surge Current • It is a parameter that defines how much current device can conduct under certain prescribed conditions. • Protection Working Indicator • Surge protector will warn you if the the surge suppressor circuitry has been damaged before your equipment can be harmed. • Thermal Fuse • Thermal fuse provide protection against component failure due to sustained over voltages.

5. Let Through Voltage!The Only True Measure of Surge Protection • Underwriters Laboratory (UL) test surge protection devices to a standard called 1449 in the US. This tests the quality of the surge protectors by measuring the let through voltage when subjected to a 6000V surge. • UL rating of surge protectors is based on Let Through voltage. • UL1449 equivalent in Europe is IEC664 Installation Guide Category II. • The lower the let through voltage the less damaging surges are getting through to your equipment. • This is the best and only way to measure the quality of a surge protector.

6. Why do you need a Surge Protector? • Power Surges and spikes created by such things as home appliances, lightning, and even the Utility company themselves can cause premature failure of electronics, computers, and computer equipment. • Electromagnetic Interference (EMI) and Radio Frequency Interference (RFI) created by appliances, electronics, machinery and radio transmitters can negatively impact computer performance and file integrity. • Based on OFGEM Report held in UK, there is a 78 % chance of experiencing a power disruption. Customer’s equipment could be easily damaged by power disruption (e.g. Power Surges and Lightning).OFGEM Report, January 2000

7. APC’s Surge Protector … • Will protect you from ALL these problems and do so at a mere fraction of the cost of your protected equipment !!! And with a Lifetime Warranty (EU countries only) this translates into very inexpensive insurance that you can not afford to be without!

8. Product & Market & Customer • Product & Market • Segmented line of low cost surge products targeted toward the German, French, Italian and Russian consumer and SOHO user. The new segmented line will enhance the current line up of APC SurgeArrest product offerings with models that will operate at the appropriate line voltage with features that add value to the market. • Customer • The primary targeted customer in Europe is the Home and small office/home office (SOHO) consumer located throughout Europe who is looking for a low cost solution to protecting their PC or other electronics equipment.

9. TOTAL market for Surge ? • Please see next slide…..and • Try to estimate shipments of all Office Equipment & Consumer Electronics • You will see HUGE market opportunity for surge protection solutions!

10. What are you looking to protect? • Computer Peripherals • Printers, Scanners, Modems, Monitors, Tape Backups, ….. • Office Equipment • Fax machines, Copiers, Telephone Systems, …… • Consumer Electronics • Televisions, Cable TV Systems, Stereos, VCR’s, …….

11. The Surge Protector Offering… • French (French/Belgium style plug) • P5-FR, P5T-FR, P5T4-FR • German (CEE7 Schuko style plug) • P5-GR, P5T-GR, P5T4-GR • Italian (CEE7 Schuko style plug) • P5-IT, P5T-IT, P5T4-IT • Russian (CEE7 Schuko style plug) • P5-RS, P5T-RS, P5T4-RS

12. So, what does the part number mean??? “P5T4-GR” • “P” is for Protector • “5” means 5 outlets • “T” means telephone/fax/modem protection • “4” indicates it has a longer 4m input cord (as opposed to the standard 1.8 m cord) • “-GR” for German-style (IT=Italian, FR=French, RS = Russian) plug and local language packaging

13. Features and Benefits • Lifetime Warranty - gives you peace of mind that you are always protected by APC!(EU countries only; all others have 3 years warranties). • Equipment Protection Policyis explained later. • Enough outlets to protect your typical Home PC and Home Electronics system. • Protection Working LED light - if surge protection circuitry is damaged this light will go out to warn you that the Surge Protector needs to be replaced. • Telephone/Fax/Modem protection (not all models) - ensures that damaging spikes and surges do not enter your system through a phone line!

14. Features and Benefits (cont’d) • <15% Let-Through Voltage Rating - Ensures that your equipment is safe while connected to APC’s Surge Protector. • Maximum Surge Current: 13,500A - can handle thousands of amps of current! • EMI/RFI Filtering - helps to reduce harmful noise that can cause keyboard lockups and glitches in your computer files. • Wall-mountable - cut-outs on the back allows you to conveniently mount the protector on the wall to save space or to make the outlets more accessible.

15. Features and Benefits (cont’d) • 4m Input Cord models - available for those who need the extra length to reach their equipment. • Fail Safe Design - ensures that if the Surge Protector is damaged, it will self-sacrifice rather than let damaging surges get through to your equipment. • Thermal Fusing - ensures that wiring faults and other catastrophic events don’t cause the Surge Protector to overheat. • Safety Shutters - reduce shock hazards (with small children, this is a “must have” feature).

16. Equipment Protection Policy (EPP) • EPP is not a warranty ! • Valid in EU countries only. • Covers damage to properly connected equipment resulting from ac power line transients ONLY (damage resulting from transients on data lines IS NOT COVERED, except “T” models of surge protectors ONLY). • For customer that meet the qualifications and conditions set by EPP, APC will provide reimbursements (cost of repair or fair market value) during period limits and up to the currency limits. • “Lifetime” period is the life of the product while owned by the original purchaser.

17. EPP and APC Surge Protector Valid in EU countries only • P5-FR, P5-GR, P5-IT €10 000 EPP Lifetime warranty • P5T(4)-FR, P5T(4)-GR, P5T(4)-IT €20 000 EPP Lifetime warranty • P5-RS, P5T-RS, P5T4-RS no EPP 3 years warranty

18. PackagingGerman / Dutch example

19. Positioning of APC Surge Portfolio • Basic line - inexpensive surge protection for SOHO and home applications • P5(T)(4)-XX 12 models = for example P5T-FR, P5-RS • let through voltage < 15 %, safety shutters, strip design, wall mounting • Personal line - high performance surge protection for SOHO and home applications • E10-XX 3 models = E10-FR, E10-G, E10-IT • let through voltage <15 %, attractive design, transformer block spacing, cord management, circuit breaker, building wiring fault indicator, wall mounting • Professional line - high performance surge protection for business applications • E20(T)-XX 4 models = E20-FR, E20T-FR, E20-G, E20-IT • let through voltage < 5 %, attractive design, transformer block spacing, cord management, circuit breaker, building wiring fault indicator, wall mounting

20. Performance Indicators • Let Through Voltage • Max Surge Current • “Fail Safe” Mode • Protection Working Indicator