The Future for Parking is Pre-booking Schiphol and Chauntry lead the way

1. The Future for Parking is Pre-booking Schiphol and Chauntry lead the way

2. In this workshop we’ll look at ... • Why airports should pre-book parking • Schiphol’s challenges • Schiphol/Chauntry case study • Benefits so far • Discussion

3. Airport Parking is:- • Not sexy! • 15% - 35% of non-aeronautical revenue for most airports • Less understood for its commercial potential than other retail • A real opportunity to grow revenue • A mature market in the UK ......

4. Off-airport parking in the UK – main characteristics • Available low rent land close-by • Own reservations web-site • Prominent internet position for Airport parking search • Customer focussed sales approach • VIP Service perception

6. UK Pre-booking history:Industry perspective • Developed during 1990’s • Competitive influences: • Off-airport suppliers • Consolidators • Airports privatisation • Low cost airlines

7. UK Pre-booking history:Consumer perspective • Accessibility of the internet • Confidence to purchase on-line • Convenience of advance purchase • Space guarantee • Available choice = Lower prices

8. Does pre-booking at Schiphol cannibalize roll-up? • Difficult to completely prevent • Pre-booking volume more than compensates • Needs continual attention due to the changing dynamics within the Airport business

9. Schiphol’s approach to minimising cannibalization • Yielding = selling the right product to the right customer for the right price • Set pre-conditions – cancellation / amendment fees, restrictions on availability • Target new markets – e.g. off-peak / weekend promotions in short stay

11. UK Airports today ….. • Better positioned to compete • Directly communicate with travellers • Customers are the airport’s customers • Provide a better service • Offer flexible prices and different products to improve yield & occupancy • Have the potential to increase the value of sales

12. Create interest with special offers Products

13. About Schiphol ...... • Pre-booking began in 2004 • Needed to address reducing volumes and monopoly perception • Specific service introduced - Smart Parking • Objective to differentiate pricing But still .... • Off-airport competition proliferates .....

14. 25 competitors at 31 locations

15. With brand strength ......

16. ...and even price comparison sites

17. Schiphol - why a new system for pre-booking? • Extended reservation possibilities - multiple product choice with varying capacities • Flexibility with CPMS connections – ability to interface with any CPMS • Extended payment options – B2B credit payment & iDEAL • Extended access options – Credit card, vehicle registration, PIN no, Privium member customer cards

18. Why a new system for pre-booking? (2) • Extended changing options – customer amend and cancel plus secure login • Flexibility in configuring master data – control of all data and reporting flexibility • Extended promotion functionality – multiple simultaneous promotions by product

19. Schiphol chose Chauntry Parkspace™ • To yield “off-centre” parking and better compete with off-airport • To yield “centre” parking to optimise off-peak and maximise occupancy • As a service to Privium customers • To capture customers early, for loyalty and develop sales of other services • Pre-payment encourages commitment

20. Promotion functionality

21. “Greyed-out” products can encourage customer join the Privium programme or book early

22. Product choice supported by an upgrade option, encourage higher spend ....

23. Pre-payment and choice of car park access

24. Progress since October 2009 Over all the number of reservations is growing. At the off-centre car parks: - 55% of transactions are pre-booked - Rises to 70% at holiday times

26. Parkspace™ has allowed Schiphol to introduce: • Pricing based on lead time – Smart Early Bird (33% increase on 2009) • Pricing based on special conditions – Non-cancellable Smart Christmas promotion • Pricing based on lead time and parking duration – Park & travel differential rates 1- 7 days and 8-15 days

27. Parkspace™ has also allowed Schiphol to introduce: • New products – Visitors and Excellence Parking; Privium parking will soon follow • Up-selling – Wider range of products encourages up-sell. Some upgrades are available – more will be introduced

28. Remark: in general the peaks are related to school holidays, Smart TV campaigns or direct mail. The lows are related to the Iceland ash cloud and extreme Dutch winter weather.

30. New features coming soon! • iDEAL payment / Diginumber / licence plate recognition for Privium members • Add-ons – cross-promoting and cross-selling other products /services • Html email confirmation – will provide an extra communication platform • Occupancy based rating and overbooking – further enhancements to yielding

31. Cross promotion – Shopping Voucher (Dublin Airport)

32. And more new features coming soon! • Multiple Bookings – multiple bookings in one transaction – for frequent flyers or groups • Corporate Accounts – to pentrate new markets (large companies, affiliates etc) • Tied Commission – incentive to encourage affiliates etc to grow sales • Marketing questions – seek instant customer feedback to optimise products

33. How does Schiphol see the future for on-line bookings • Better customer profiling from customer data • Pre-booked customer access by boarding card or mobile phone bar code • Building customer loyalty / targeted offers by profile The focus is on customer convenience including ....

34. Mobility with Chauntry Parkspace™ mobile phone application

35. In conclusion: • Pre-booking is fundamental to Schiphol’s objectives of increasing revenue yield and market share • Schiphol now has a pre-booking system with infinite capability to meet the ever-changing and future demands of its airport parking business and its customers • In Chauntry, Schiphol has a specialist independent airport parking technology partner committed to ensuring its clients have the very latest pre-booking solutions

36. THANK YOU QUESTIONS AND DISCUSSION