1 / 13

Customer Loyalty Research

Using technology-based market research tools to capture real-time Voice-of-the-Customer loyalty feedback.

opinionmeter
Télécharger la présentation

Customer Loyalty Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. OPINIONMETER Customer Loyalty Research Using technology-based market research tools to capture real-time Voice-of-the-Customer loyalty feedback Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  2. OPINIONMETER Traditional vs. Technology-based Loyalty Research Methods • Traditional Market Research • Paper-based surveys • Taken by phone or mail • Professional developers required to code, deploy, collect & format data for analysis • Technology-based Research • Mobile, Web or Standalone devices • Point-of-Experience feedback • Latest technology advances • Developed by clients using OMI resource libraries Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  3. OPINIONMETER Traditional vs. Technology-based Loyalty Research Methods Benefits • Technology-based Research • Author once, deliver anywhere • Real-time customer loyalty research • On-site, on-time, on demand • Cost-effective, easy to manage • Immediate access to actionable data from anywhere • Quick formatting for customized analysis • Traditional Market Research • Expensive to set up & run • Lack of development efficiencies for multiple surveys • Historically low rate of return • Takes months to receive actionable data Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  4. OPINIONMETER Interactive survey devices let you Author Once, Deliver Anywhere Survey Kiosks – standalone feedback stations automate the collection of large survey samples from business service lobbies. Ideal applications include Retail, Food Service and Healthcare consumer research. Tablet Surveys – mobile & portable for in-the-field surveying. Diverse audience include: patients, passengers, customers, visitors, exhibitors. Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  5. OPINIONMETER Interactive survey devices give you Real-Time Loyalty & Market Research Handheld PDA Surveys – ideal mobile survey devices with long-life battery for in the field research. Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth! Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  6. OPINIONMETER Online surveys provide you with Quick Customer Feedback Web Surveys – rapidly deploy sophisticated, branded, multilingual Web surveys in place of or concurrent with interactive, mobile device loyalty programs Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  7. OPINIONMETER OpinionMeter Serves a Broad Spectrum of Industries Worldwide Workforce Education Transportation Retail Workforce Education Transportation Retail Healthcare Hospitality Government Financial Healthcare Hospitality Government Financial Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  8. OPINIONMETER Device and Industry Survey Examples iPad Tablet PDA Kiosk Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  9. OPINIONMETER Use SurveyManager to Design and Deploy Customer Loyalty Campaigns Use OMI question & response resource libraries – or – Write your own questions and responses Simple, intuitive and easy to use Web-based: No software needed to install SurveyManager You control all management tasks to design, deploy and report data Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  10. OPINIONMETER SurveyManager Report Features Customer Satisfaction Scores Standard Summary Reports Customized Reports Automated Reporting Templates Graphs and Charts within Reports Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  11. OPINIONMETER SurveyManager Report Flexibility Unlimited Cross Tabulation Filtering Trend Analysis Variations During a Day Relative Local Performance Filtering: Segmenting Customers Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  12. OPINIONMETER Customer Loyalty Surveys by Opinionmeter • Automated, real-time survey tools • Integrated with standard hardware platforms and software • Invaluable customer insight captured at the Point-of-Experience • Immediate, actionable data • Reports and data accessible from any Web browser • Easy, convenient and cost-effective Now, let’s work together on your customer loyal research programs Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

  13. OPINIONMETER Customer Loyalty Surveys by Opinionmeter Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com Opinionmeter International, Ltd. 1-888-OPMETER www.opinionmeter.com

More Related