Corporate video production services company in mumbai

1. Everything about Corporate Videos A guide by ‘Orange Videos’

2. What is a ‘Corporate Video’? Corporate video is an umbrella term used to define all video communications used for internal or external corporate messaging. (Type of videos https://www.stagephod.com/corporate-video-production/ )

3. Types of ‘Corporate Video’ Below are some of the main types of corporate videos that are commonly created by Organizations. Company Profile Video :Is a short synopsis of who your company is, what you do, and the products & services you offer. It’s not about one single product that you offer, but rather your value proposition as a whole. Promotional Videos / Brand Videos - Are used to highlight a specific corporate initiative, products or services. HR Videos - Videos for campus recruitment, ‘working at / life at…’ Training Videos - On boarding new hires, / Induction programme, health & safety training videos

4. Types of ‘Corporate Video’? Below are some of the main types of corporate videos that are commonly created by Organizations. Timeline / Milestone Videos - ‘25 / 50 / 100 years of completion videos, describing company’s journey through its genesis, milestones achieved during the course of the journey CSR Videos - A relatively new area of corporate video is corporate social responsibility (CSR). Corporations have becoming increasingly involved in social initiatives which have a positive impact to society. Internal Communication Videos - Financial results , Investor relations. Changes in the Organizational structure etc

5. Where to use Corporate Videos?

6. Why Corporate Videos? How it helps your business?

7. Why Corporate Videos ? ( 1 / 4) There are multiple types of corporate videos that you can use to help your business grow and different types serves to benefit your business in different ways. Video is changing the way brands connect with their customers; it is the starting point of the sales process for many. Companies have their own characteristics and offerings that set them apart from others, and a company profile video is arguably the best way to convey this. With the company profile video, brand awareness, recall, consideration & preference gets a definite boost.

8. Why Corporate Videos (2/4) It increases and improves online visibility : Websites which incorporate video score a lot more points with search engines, giving you a big boost over your competitors who do not use them. uploading your videos directly there, then embedding the video to your website – a great method to boost your SEO (Search Engine Optimisation). It can be shared on multiple platforms to reach out to larger audience without additional cost - Years ago, if you had a video advert the only way people were going to see it was if you paid to get it on the TV. Now you can just upload it online and let the customers roll in. There are countless ways to connect with your target audience – social media sites can put you into conversations with hundreds of potential customers at a time and the more digital followers you build, the more people will see your video.

9. Why Corporate Videos ( 3 / 4) 3. Builds and increases brand awareness :Your video will be shared online by you and consequently will have the potential to be shared around groups of friends and colleagues and their armies of online audiences. Your product will be out there in the forefront people’s minds. 4. Increased relatability & Trust : Nothing helps your audience / prospects identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. 5.Increases the intent to buy : While your video is out there on the Internet making you new friends – it will also be supplying people with that nagging feeling that they need your product – not because they have been tricked, but because your product does have something to offer, they just didn’t know it before!

10. Why Corporate Videos (4 / 4) 6. Improves promote your brand image : Brand is a vital part of any company. Customers buy a product or avail a service based on its reputation. Which will be confirmed by your super awesome video. But even if they haven’t seen or heard of your company before, its affiliation with the video, can help them gauge an idea of how good or bad it is – so make it a good one. 7. It will improve your internal communications and team morale :Whether your employees are seeing their shiny new company overview video, a slick new product demo or testimonials of clients showing their gratitude for their hard work over the years, it will add a sense of community and pride amongst your employees and inspire the work force of your ever growing business!

11. Where to use Corporate Videos Online - Websites, Social Media (Facebook, LinkedIn, YouTube, Instagram, Vimeo) to achieve marketing KPIs. Typically corporate profile video, brand video, product / service video, testimonials, Interviews, CSR Videos At events : Conferences, Exhibitions, Shareholder / Board member meetings Internal Communication : Campus recruitment, trainings, induction programmes, annual day.

13. How are they made? The Corporate Video Production Process

14. Corporate Video Production Process The process by which corporate videos are made will differ on a number of factors. These include the nature of the project, whether they video is being produced by an internal team or external agency and what type of video is being made. Below is a brief overview of the process when a corporate client chooses to work with an external video production agency. The video production company will then work on developing the concept in more dThe video production company will then work on developing the concept in more detail. This will be focused on what is the best way to communicate with the intended audience and achieve the objective for the video. This will involve a two way dialogue between the corporate and the video production company as concepts for the video are agreed upon.etail. This will be focused on what is the best way to communicate with the intended audience and achieve the objective for the video. This will involve a two way dialogue between the corporate and the video production company as concepts for the video are agreed upon

15. Step 1 : Client Makes an initial enquiry : Client will explain the project to the video project agency including what the objective of the video is, which audience they want to reach and how they want to communicate the message. From that point the agency will provide them with either a firm quote or an estimate of how much it would cost to complete the video brief.

16. Step 2 : Developing the concept for the video and script finalizationvide The video production company will then work on developing the concept in more detail. This will be focused on what is the best way to communicate with the intended audience and achieve the objective for the video. This will involve a two way dialogue between the corporate and the video production company ato finalize the concept followed by the script illustrating the concept.

17. Step 3 : Storyboarding the conceptvide Once the concept and script has agreed upon the video production company will design storyboards. These are a pictorial representation of what each of the shots for the video will look like. Storyboarding allows provides a guideline for the video production company once filming begins. Storyboards will not always be necessary. In the case of talking head style interviews or filming a corporate event it may not be necessary storyboard before production begins.

18. Step 4 : Production Planning Once storyboards have been approved by the corporate , planning for the production can begin. This includes scheduling, organizing shoot logistics, hiring special equipment and auditioning actors. Timelines are extremely important because there needs to be sufficient time for the client to feed back prior to any promotional deadlines for the video.

19. Step 5 : Researching the shoot location / Recce Next the pre-production research phase will begin. This will typically include a recce of the filming location. This recce will be used to identify any issues that might interfere with the shoot such as ambient noise, glare, or foot traffic. The person performing the recce will identify the best location for shooting which will avoid having the film disturbed.

20. Step 6 : Production / Shooting the video Once the activities in the pre-production phase are complete, the production phase gets under way. The crew is assembled and the video is shot according to the production schedule. Film crew sizes vary from a three-person crew to a larger crew of more than twenty members. Based on the requirement equipments and size of crew is involved in the project. Example, for Aerial views drones will also be brought in, for product shoot green screen set up will be used.

21. Step 7 : Voice over recording Voice-over recordings are also completed during the production phase by professional voice-over artists. If voiceover is required for the project, video making agencies send sample files to clients to seek their choice. Some video agencies also create custom made corporate anthems or jingles if client specifies any such requirement. Video makers make sure clients get the best fit that they are looking for.

22. Step 8 : Editing & Delivery of the Final Video The raw footage is then moved from the camera cards to video drives. Usually backups will also be made in order to ensure that the footage is safe. Editors will cut the footage to create a first draft. The corporate client can then provide feedback about what changes they want in the video.There will then be a second draft made of the video. During this stage the video will be rendered in to full master quality. If the client is satisfied they will sign off on the final version and the project will be complete.

23. Step 9 : Video Promotion Final step is Video Promotion, some video makers extend their assistance for promoting the video as well. This means developing a strategy to ensure the video receives the maximum amount of exposure from its intended audience. This could involve targeting specific keywords (search phrases) or implementing an outreach or syndication strategy. This may also mean finding key influencers who will help to spread the video.

24. 3 Things that make a good corporate video

25. 1. Pick a purpose, a clear objectiveNot all corporate videos serve the same purpose and they shouldn’t be the same. Some videos are designed to get new customers, others to get new employees. Some videos want to sell or promote a product, others may be more about raising brand awareness of your company as a whole. Think about what your company has to offer and how you can offer it in video.

26. 2. Appeal to EmotionsIf you really want to reach anyone, whether it be potential customers, new employee recruits, or even employed staff, connect with them on an emotional level throughout your video. This will grab their attention and make them want to stick around until the end.

27. 3. Professional Feel, production value mattersNo one is expecting your company video to look like a glossy Nike ad or a blockbuster action movie, but that doesn’t mean it should look like someone shot it on their iPhone. If you want corporate videos that will have impact you need to invest in them like any other marketing measure or company initiative.

28. Video is not only a sensible investment that will save you money in the long term; it also guarantees to make a power statement about your business and considerably enhance your customer or client’s experience.

29. THANK YOU