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Mobile Media and Communications

Mobile Media and Communications. COM 597 Kelly McIvor March 4, 2009 mcdmmobile.wordpress.com. Mobile Media and Communications. Reading Discussion: What’s Next for Location-Based Services

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Mobile Media and Communications

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  1. Mobile Media and Communications COM 597 Kelly McIvor March 4, 2009 mcdmmobile.wordpress.com Kelly McIvor MCDM 02/25/09

  2. Mobile Media and Communications • Reading Discussion: What’s Next for Location-Based Services • Is there any location-based application that is becoming increasingly popular among cell phone users? If so, what is attracting more attention to it than others? • Will a critical mass of Americans be willing to trade personal information for contextualized marketing? • "..if there are no users to “locate”, there will not be incentives for companies to invest in these applications..“ • What are the main challenges for application developers when building a location-based app? Kelly McIvor MCDM 03/04/09

  3. Mobile Media and Communications • Mobile Content Resources • Application Development • Content Aggregation • Gateway Providers • Application Services • Mobile Web Tools Kelly McIvor MCDM 03/04/09

  4. Mobile Media and Communications • Mobile Content Resources • Application Development (apps downloaded to device) • What engineering or programming skills are required? • How many phones will you get access to? • Will you need to port the app to work on all devices? • What fees are required to 'certify' an app? Kelly McIvor MCDM 03/04/09

  5. Mobile Media and Communications • Mobile Content Resources • Application Development (apps downloaded to device) • iPhone: (http://developer.apple.com/iPhone/program) • Android Phones: (http://developer.android.com) • BlackBerry: (http://na.blackberry.com/eng/developers) • Palm: (https://pdnet.palm.com/wps/portal/pdnet/developers) • Symbian Phones: (http://developer.symbian.com/main/index.jsp) • J2ME/Java: (http://java.sun.com/javame/index.jsp ) • Windows Mobile: (http://msdn.microsoft.com/en-us/windowsmobile/default.aspx) • Nokia Phones: (https://publish.ovi.com) Kelly McIvor MCDM 03/04/09

  6. Mobile Media and Communications • Mobile Content Resources • Content Aggregation - Questions • Will the aggregator transcode your content? • Do they do handset detection? • Is there DRM support? Is it optional? • How will the aggregator promote your content? • How can you promote your own content? • Direct links to web sites • Keywords that work on a shortcode? Kelly McIvor MCDM 03/04/09

  7. Mobile Media and Communications • Mobile Content Resources • Content Aggregation - Streaming Video • PacketVideo Network (http://www.pvnetsolutions.com/solutions_for/content_owners.html) • MyWaves (http://www.mywaves.com/site/__index.html) • Yamgo (http://www.yamgo.com/web_portals.html) • Uplay (Latin America - http://www.uplay.com.br/) Kelly McIvor MCDM 03/04/09

  8. Mobile Media and Communications • Mobile Content Resources • Content Aggregation - Ringtones/Wallpaper/Video • Zed | 9-Squared (www.9squared.com) • FunMobility (http://www.funmobility.com/index.php) Kelly McIvor MCDM 03/04/09

  9. Mobile Media and Communications • Mobile Content Resources • Gateway Providers - Questions •    Which mobile operators are they connected to? •     What content types to they support (SMS, MMS, Binary downloads (ringtones, apps, games, wallpaper, etc..) and for which operators. •     What method of connectivity to they offer (HTTP, SMPP)? •     Experience with your type of program? Kelly McIvor MCDM 03/04/09

  10. Mobile Media and Communications • Mobile Content Resources • Gateway Providers - resources •   Verisign (http://www.verisign.com/products-services/content-messaging/text-messaging-network/) • mBlox (www.mblox.com) • OpenWave (www.openmarket.com) • MX Telecom (www.mxtelecom.com) • Singlepoint (www.singlepoint.com) Kelly McIvor MCDM 03/04/09

  11. Mobile Media and Communications • Mobile Content Resources • Application Service Providers - Questions •    Shared shortcode or do you need to get your own? • If shared, are keywords used? • Is there a charge for keywords? • How are MMA rules enforced? • How detailed is the reporting? Kelly McIvor MCDM 03/04/09

  12. Mobile Media and Communications • Mobile Content Resources • Application Service Providers - Resources •    SMSdelivery.com • Clickatell.com • Air2Web (http://www.air2web.com/index.html) • Mobivity (http://www.mobilemarketing.net/Default.aspx) Kelly McIvor MCDM 03/04/09

  13. Mobile Media and Communications • Mobile Content Resources • Mobile Web site Development Tools - Questions •    Are programming skills required? • Will the site do device detection and reconfigure the content accordingly? Kelly McIvor MCDM 03/04/09

  14. Mobile Media and Communications • Mobile Content Resources • Mobile Web site Development Tools - Resources • Wapple (http://wapple.net/) • Dotmobi (http://site.mobi) • Bango (http://bango.com/products/buildsite.aspx) Kelly McIvor MCDM 03/04/09

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