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Promoting Active Ageing in Germany: Strategies and Challenges for an Ageing Population

Active Ageing is a governmental strategy in Germany aimed at enhancing the quality of life for older adults. It addresses demographic changes by promoting participation in the labor market and social engagement among seniors. The program, overseen by the Federal Ministry for Family Affairs, aims to shift perceptions about ageing, encouraging a view of older individuals as active contributors rather than burdens. Projects funded by the government focus on improving working conditions for the elderly and fostering intergenerational solidarity while addressing the needs of the less competitive older population.

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Promoting Active Ageing in Germany: Strategies and Challenges for an Ageing Population

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  1. „ActiveAgeing“ in Germany Tasks and Projects Vilnius May 2012

  2. Overview 0. PreliminaryRemarks • Organisational structure and political aims of the program in Germany • Funded Projects – Examples Notker Schneider - FH Köln

  3. PreliminaryRemarks Active Ageing is a governmental strategy Motivation and purposes? Solution ofdemographicalproblems „fixing a hole“ Interested in qualityoflife answering needsanddemands Notker Schneider - FH Köln

  4. PreliminaryRemarks narrow political strategy: • demographical change leads to an aged societyand • older people today are comparatively competitive, healthy etc. relocation of duties within the society: from the younger to the group of competitive older people Notker Schneider - FH Köln

  5. PreliminaryRemarks Ex.: opening of the new “Bundesfreiwilligendienst” (Federal Service of Volunteers) for seniors former alternative, non-militaryserviceforyoungmen Notker Schneider - FH Köln

  6. PreliminaryRemarks Risksand Problems: • focussed are only the “competitive” • not focussed are the “non-competitive” (too poor, too diseased, too weak, too little skills) • not focussed is the growing cohort of the 75+ agers • danger of loss of professionalism especially in professions of care and social work Notker Schneider - FH Köln

  7. Organisation, structure, and aims Responsible for the implementation of the program in Germany: german government in overall charge by the Federal Ministry for Family, Seniors, Women and Youth (Kristina Schröder) Notker Schneider - FH Köln

  8. Organisation, structure, and aims Primary objectives: • to improve conditions of labour to the end that older people can take part in the labour market • to encourage greater social involvement and participation in society, and to support healthy ageing • to support solidarity between generations Notker Schneider - FH Köln

  9. Organisation, structure, and aims Support andexecutionoftheprogram: agency consisting of • a nationwide union of senior-organisations(Bundesarbeitsgemeinschaft der Senioren-Organisationen e.V. (BAGSO)) • a society for research in the field of gerontology(Forschungsgesellschaft für Gerontologie e.V. (FfG)) Notker Schneider - FH Köln

  10. Organisation, structure, and aims General aimsofthe German government: • Sensibilisation for the value of active ageing • Stimulation of a debate on active ageing and intergenerational solidarity • Exchange of informations between EU-member states and actors on all levels to learn from each other • Support of activities which contribute the struggle against age-based discrimination, preconceptions and stereotypes with regard to older people Notker Schneider - FH Köln

  11. Main Topics 1 Vision or imaginations of age and limitations of age new model of aged people passivity and weakness vs. activity and strength Comm.: struggle against stereotypes is always right, but here it’s only about painting a picture of the elderly as useful contributors for economic and social purposes What is the question? The predominant image – • does it harm the elderly? • causes it disadvantages for economy? Notker Schneider - FH Köln

  12. Main Topics 2 Capabilities of the older for civil society, social involvement and participation change of view of age: away from a person who is taken care of towards a person who takes care for someone Comm.: empirically home care is done by old people to very old people Is this mormatively rational, too? → closed circle of age intergenerational solidarity? Notker Schneider - FH Köln

  13. Main Topics 3 Potentials of aged people for economy Improvement of conditions of work, development and marketing of innovative products and services Comm.: older people as workers and clients emphasizing prolongation of life work time without radical changes (necessary technical improvements and the whole system of social insurance) → increase and aggravation of poverty in old age ! females and their specific employment biographies! Notker Schneider - FH Köln

  14. Main Topics 4 Independent living for older people Adjustments in homes, living environment and infrastructure Comm.: focusses the quality of life, indepemdence, autonomy older people are in the subject-role, demanding • innovative politics for aged • improvement of life quality by running-down barriers • development and distribution of age-appropriate products and services Notker Schneider - FH Köln

  15. Main Topics 5 Compatibility of care and employment, care and family Comm.: “Law on compatibility of care and employment” („Gesetz zur Vereinbarkeit von Pflege und Beruf“) reduction of working hours for two years, costs by the employee • too short • shift of earnings, no balancing or reconciliation Notker Schneider - FH Köln

  16. Funded Projects – Examples For funding of projects the ministry provides 800.000 € 300 applications for funding 45 have been granted mainly great organisations have been funded, the “usual suspects” about 80% conferences, seminars, speeches etc. Notker Schneider - FH Köln

  17. Funded Projects 1 Bei der Zivilgesellschaft zuhause: Bundesweite Aktionstage Gemeinschaftliches Wohnen Projektträger Forum Gemeinschaftliches Wohnen e.V. www.fgw-ev.de At home in civil society: Nationwide Action for joint living Actor: Forum Joint Living directed to all projects for joint living and all groups and institutions which are interested in founding such projects Notker Schneider - FH Köln

  18. Funded Projects 1 continous activity 3 action days in whole Germany become acquainted with just running projects share information and know-how networking new image of age give new ideas for engagement in the civil society emphasize the political dimension of joint living Notker Schneider - FH Köln

  19. Funded Projects 2 • "Kultur-Koffer" – ein neuer Kultur-Besuchsdienst • Projektträger • Degerlocher Frauenkreis e.V. • www.degerlocherfrauenkreis.de/ “Culture-Box” – a new cultural visiting service Actor: club of women in Degerloch applies both to employed and retired persons focus on civil engagement and culture Notker Schneider - FH Köln

  20. Funded Projects 2 focus on training courses for volunteers participation in cultural life combination with professional trainings addressing both the volunteers and the client group more intergenerational linking is possible Notker Schneider - FH Köln

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