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Evolution of Australia's Political Communications System

Explore the transformative landscape of Australia's political communications system in the era of post-broadcast democracy and social media influence, emphasizing the contested nature of journalism and campaigns. How should practitioners adapt to cultural chaos?

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Evolution of Australia's Political Communications System

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  1. Jason Wilson • Journalism and Communications • University of Canberra

  2. Australia’s political communications system has changed

  3. From McNair, Brian (2003) An Introduction to Political Communication.London: Routledge.

  4. Post-broadcast democracy

  5. There is no mass audience

  6. The audience is not passive, they are communicative and adaptive.

  7. The lure of social media

  8. Election 2010 - the Great Stalemate

  9. “A highly complex web of relationships has grown up between politicians, their professional advisers and media professionals, which is so mutually preoccupying that the needs of ordinary citizens can fall far from sight.” From Blumler, J and Gurevitch, M (1995) The Crisis of Public Communication. London: Routledge.

  10. Contested journalism • Audience members openly critical, in real-time, of • Agendas • Credibility • Ergo, legitimacy

  11. Contested campaigns • Mobilising splinter/interest groups • Disrupting messaging • Partisan counter-messaging

  12. Cultural chaos: how should practitioners adapt?

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