Introducing Kudos

1. Charlie Rapple Co-founder and Director Harnessing Researchers’Expertise and Networks to increase Article Usage, Citations and Impact Introducing Kudos

2. The problem that weare solving, or, “challenges in the information sector” 1996 2006

3. ♯1: information overload In the world today, there are 50 million published research articles and that number is doubling every twenty years but readers’ time is not doubling! Growthcurvefornumberofarticlespublished per annum Chart based on 3.26% pagrowth in articlenumbers,thelower limit proposed by Mabeand Amin in „Growth dynamics of scholarly and scientific journals”. Scientometrics, 51:1 (2001) 147–162

4. ♯2: dense communication • Research requires expertise to understand • Formal communications often dense • Opportunity for new discoverability layer • e.g. impact statements • e.g. lay summaries • e.g. video ‘abstracts’ • e.g. visual abstracts • e.g. data Such useful materials lost in silos

5. ♯3: under-utilized networks • Personal networks are key to how people share, find and select relevant articles • Traditionally: conferences, word of mouth, email • Future: social networks (exist, but underutilized)

6. Self-fulfilling popularity Usage / citations Usage or citations Most read/cited article Least read/cited article Article Usage / Citation Distribution

7. Meanwhile … 1996 2006

8. Rise of article-level metrics

9. Emergence of altmetrics

10. Changes in research evaluation Different and diverse ways to assess impact Less focus on publication metrics More focus on individual performance

11. Perfect Storm?

12. Our challenge reach and impact Authors Institutions Funders Publishers

13. Our solution 1996 2006

14. The missing link • Harness researchers’ expertise to aid understanding of their work and give it context • Leverage researchers’ networks to increase exposure for their work • Supercharge existing efforts by institutions, funders, publishers by involving researchers more effectively • Automated • Scalable • Cross-publisher • Rewarding

15. That’s what lies behind … Helping maximize the impact of published research by: Empowering authors to explain and share their work Using article-level metrics to motivate and reward them Driving traffic back to publisher sites Strengthening relationships between authors and publishers

16. Three core steps for researchers step 2 step 3 step 1 • Share trackable links within existing networks: • Email • Facebook • Twitter • Writeplain English descriptions to explain work: • Short title • Lay summary • Impact statement • Add links to resources that put work in context: • Videos • Images • Blog entries … Make articles more discoverable (data distributed by Kudos) and easier to appraise / interpret (data displayed alongside article)

17. Progress to date 1996 2006

18. Literature review • Role of social media in research comms (speed, context, discovery) • Correlation between social media discussion and citations (generally: further research required but positive indications) • Role of short / lay metadata (increases media coverage > audience > citations ) • Role of multimedia (broaden audiences) • Aiming to publish results – would welcome suggestions of suitable journals!

19. Survey: interest in Kudos • Surveyed almost 4,000 researchers • 84% of authors think more can be done to raise the visibility, impact and usage of their work • 50% get no support from their institution • 80% feel it is their personal responsibility • Over 75% think they will personally use Kudos Authors are likely to embrace Kudos

20. Pilot site 100,000 articles, Jan 2011- Aug 2013 50 / 50 random split for each title / year Test Group New articles, Oct 2013 > (70,000 and counting! Control Group

21. Claim your article

22. View current metrics Currently: publisher site usage, Altmetric score

23. View current metrics It’s not uncommon for initial article metrics to look like this …

24. Explain your article

25. Adding multimedia

26. Add context

27. Share your article Choose a template and generate proposed text with trackable links

28. Watch the traffic roll in! (Within 24 hours of the tweet)

29. Re-view metrics See referrals from tracked links, and re-view usage against activities undertaken

30. Results so far

31. Pilot results In the first 24 hours after 1 email … 1,000 registrations

32. Pilot results After 12 weeks … 5,500 registrations

33. Pilot results 19% higher article usage per day for articles shared using the Kudos tools compared to the control group

34. Plansfor 2014

35. 2014 objectives for Kudos Broader dataset:much wider group of publishers, articles and researchers: 20-30 publishers, 500,000+ articles, subscription and OA. Broader functionality: sharing data with repositories and third parties; integrating with author / publisher workflows and tools; enabling participating publishers to integrate data in their own platforms. Broader target audience: engaging institutional and funding partners; understanding potential of local language tools. Longer test period: measuring the effectiveness of Kudos activities over a longer time period (to begin entering citation window). More rigorous results analysis: including effectiveness of different combinations / sequences of activities Business model development: developing a sustainable business model for Kudos.

36. Publishing partners 2014 And some still secret! 36

37. But no limits for researchers! • New site launching April 2013 • Anyone can register, add their articles, view altmetrics, and use the tools to explain and share! • Usage data is only available for participating publishers

38. Still exploring … How important is article performance to researchers? How is this changing? How (and with whom) do researchers currently share information about publications? What are researchers’ experiences to date with social media / academic networking tools? How attractive is the idea of being able to enrich articles with contextual data? How would Kudos best fit within research workflows? What else could it do for you?

39. Thank youCharlie Rapplecharlie@growkudos.comwww.growkudos.com/blogwww.facebook.com/GrowKudos@GrowKudos Please follow us so we can let you know when you can sign up for Kudos 1.0!