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Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists

Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists. Picnik Photo-editing Awesomeness. Why Picnik is a fan of fans. Launched in 2007 14+mm Uniques /Month 40+mm Visits/Month 1+mm Daily/Visits. What is a fan?. Love + Influence + Megaphone. Give ‘ em Something to Love.

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Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists

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  1. Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists

  2. PicnikPhoto-editing Awesomeness

  3. Why Picnik is a fan of fans • Launched in 2007 • 14+mm Uniques/Month • 40+mm Visits/Month • 1+mm Daily/Visits

  4. What is a fan? Love + Influence + Megaphone

  5. Give ‘em Something to Love • Brand • Product • Value/Price • Customer Service • PR/Advertising

  6. Brand • Apple • Disney • Mini Cooper • Picnik

  7. Product • iAnything • Boxee.tv • Virgin America • Picnik

  8. Value/Price • Costco • Hotwire • Trader Joe’s • WalMart • & Picnik

  9. Customer Service • Southwest Airlines • Nordstrom • Zappos/Amazon • Starbucks • Yes, Picnik *Peter Hartlaub -The Poop blog

  10. PR/Advertising • Southwest Airline • Pemco • Bacon Salt • TOMS

  11. Who is an influencer? : the power or capacity of causing an effect in indirect or intangible ways :sway : one that exerts influence ~Merriam-Webster

  12. Influence the Influencers • Identify • Cultivate • Grow

  13. Identify – Pay Attention • Tweeting? • Commenting? • Blogging? • Giving feedback? • Recommending? • Posting? • Traffic Sources?

  14. Cultivate – Make ‘em feel special • Create a fan program • Listen & let them know it • Make it personal • Thank/Acknowledge • Feed the Beast

  15. Featured Picniker - Katie

  16. Grow – Who could be a fan? • Identify Verticals • Tap into Conversations • Introduce & Insert in a helpful way • Stay involved in the conversation • Don’t be afraid to direct them elsewhere

  17. Curious Kiwi - Brenda

  18. Megaphone – Need to be heard • Ideal if have a big voice already • Provide an outlet • Make it easy to share • Provide the content • Make them a hero

  19. Love + Influence + Megaphone + Embrace - Control

  20. Thank - you

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