Comprehensive Insurance Services for Your Needs
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Comprehensive Insurance Services for Your Needs
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Presentation Transcript
1. 1 ??? ????: ?????????? ??????
1.????????????
2.?????????
3.???????????
4.????????????
5.?????????????
2. 2 ?????(??)
3. 3 ??????(??)
4. 4 SWOT??--?????????(??)
5. 5
6. 6 ?(??)??????(First Yearly Premium; FYP ):?????????????????????????,??????????????,?????????????????????FYP,?????????????
???????(First Yearly Commission ;FYC ):?FYP????????????????FYP?10?,???????25%,????2.5???????
7. 7 ???????? ????:????(???????????,?????????)???????????????????????(?????????????????)?
????:????????????????????
????:????????,???????
8. 8 ?? ???????:?SBU?? ÷? ??????????????
9. 9 GE???????9???,?SBU??????3???,????SBU????,??????????SBU????????3???,????SBU???????SBU??????3???,????SBU?
?????,??????????
10. 10 3.3.5?????
1. ????(forward integration):
??????????,??????????
? ? EX:????????,??????
2. ????(backward integration):
???????,??????????
? ? EX:?????????
3. ????(horizontal integration):
??????????????,?????
?????
? ? EX:?????????
11. 11 ??P73