1 / 10

Cruising in the Caribbean

Cruising in the Caribbean. A fast growing leisure travel industry. The Cruise Industry: Facts. The industry forecasts 16 million passengers in 2011, a 6.6% increase over 2010

orinda
Télécharger la présentation

Cruising in the Caribbean

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cruising in the Caribbean A fast growing leisure travel industry

  2. The Cruise Industry: Facts • The industry forecasts 16 million passengers in 2011, a 6.6% increase over 2010 • In 2010, a record of 15 million passengers are forecasted to have cruised, with 11.1 million originating in North America • The cruise industry is the fastest-growing category in the leisure travel market, enjoying an average annual passenger growth rate of approximately 7.4% per annum since 1980

  3. The Cruise Industry: Facts • The average length of a cruise is nearly 7 days • The Caribbean is the #1 destination with 41.3% of capacity in 2010

  4. Benefits of Cruising the Caribbean • For many, cruising is an ideal way to sample the variety of landscapes and cultures the islands have to offer • Why go to one destination when you can sample the best of many?

  5. Benefits of Cruising: The Ships • Cruise ships today offer a variety of amenities and facilities • Examples: surf pools, planetariums, LED movie screens, golf simulators, water parks, self-leveling billiard tables, in-suite Jacuzzis, ice rinks, rock-climbing walls, bungee-trampolines, and much more • “Today’s new ships feature facilities to accommodate family members of all generations travelling together, a market that is ideally suited for Caribbean cruising”

  6. Cruise Passenger Profile • CLIA Cruise Liner Industry Association defines the cruiser target market as adults 25 years or older, with household earnings of $40,000+ (represents 43% of US population) • Cruisers spend, on average, approximately $1,770 per person, per week for their cruise • Cruisers average age is 50 years of age with a household income of $109,000. 69% are college graduates and post-graduates. 86% are married and 62% work full-time

  7. Cruise Passenger Profile • Family cruising has been growing in popularity • 37% of all cruise vacations involve children • Carnival Cruise Lines estimates that its cruise ships carry 180,000 children every year

More Related