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Commerce Server

Commerce Server. Commerce Server: Introduction. Other Server often used with Commerce Server SQL Server Biztalk Server Content Server Sharepoint Server. Dell Computer. Great Universal Stores (U.K.). Eddie Bauer. Costco Online. British Telecom. Software Spectrum. Adventurous Traveler.

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Commerce Server

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  1. Commerce Server

  2. Commerce Server: Introduction • Other Server often used with Commerce Server • SQL Server • Biztalk Server • Content Server • Sharepoint Server

  3. Dell Computer Great Universal Stores (U.K.) Eddie Bauer Costco Online British Telecom Software Spectrum Adventurous Traveler Inacom Microsoft Network Asia Connect Gap Kids Snowboard Gear Direct CompUSA Granville Book Company Memory Express Coles Meyer (Austr.) Dakin Farms Cooking.com Gap 1-800-FLOWERS Cars@Cost Baby Gap Cyoni - The Orange Network Galeries Lafayette Best Buy NordstromShoes.com London Drugs 20th Century Fox MicroWarehouse Staples Quixtar Seidler’s Jewelers Trinity Zone Omac Computers 4-Serv Fisher Micro BUY.com Office Depot Mary Kay BarnesandNoble.com Radio Shack True Tunes American Diabetes Assoc. Novastar Gateway2000 Tower Records Crabtree & Evelyn (Canada) Nautica International UCLA International Sinatra Society Unisys Nordstrom Xerox PC Connection The Motley Fool Companies using Commerce Server

  4. SQL Server LDAP LDAP CRM / Other Apps SQL Server SQL Server ODBC ODBC SQL Server SQL Server Products Campaigns Orders Business Data Warehouse Profiles Profiles Business Analytics System Product Catalog System Targeting System Profile System Business Desk Commerce Server Manager Business Processing Pipelines System Solution Sites

  5. Catalogue Management • Defining the schema • Properties (Name, address, price, ) • Categories (books, cd, …) • Products: set of properties • Catalogue creation • Catalogue properties • Categories and sub-categories • Products

  6. Catalogue Management • Other concepts • Product Variations (ex. size: S,M,L,XL) • Relationships between categories and between products • Basis Catalogue and dependent catalogue • Catalogue sets that can be assigned to a particular user

  7. Catalogue Management • Price specification • Directly • Indirectly from a category • Customized prices: • % of basis • Fix adjustment • Fix

  8. User Management • Anonymous users • Authenticated users • Anonymous users are identified with cookies

  9. User Management • User Profile • Organizations • Administrator that can create users • Can assign users to different catalogs

  10. Campaign Manager • Marketing campaign and personalized content • Campaigns • Publicity (advertisements), banners • Your own publicity • Other companies that want to advertise on your site • Discounts • Direct mail • Campaigns can be designed according to a specific profile

  11. Campaign Management • A campaign is designed for a client. For instance, HEC wants to put a anner on your site but only for users coming from Quebec. • A specific campaign can contain • publicities • discounts • Messages • Dates of activation

  12. Campaign Management • Objectives • Ex: Number of times a banner is published • Campaign level • Item level • Publicity • Fee • House

  13. Challenges • …

  14. Important not to loose the ability to differentiate itself • Some solutions offer suppliers the ability to make their goods and services available and take orders electronically, but stop far short of truly empowering the supplier. In some cases, these solutions actually threaten their existing business by reducing a company’s ability to differentiate itself and expose the true value of its products or services. • For example, if a supplier of automobile parts has traditionally competed by offering superior, customized products and great service at a premium price, simply publishing a catalogue of goods and services to a marketplace or procurement system could make those items appear as peers to lower-priced, lower-quality items. Buyers may only see the part number, description, and price, leading them to choose the lower-priced item. This disempowers the supplier and can result in misinformed buying decisions by their business customers and ultimately, lost sales for the supplier. • Additionally, many sellers want to promote their brand and capabilities along with their products and services, and need a way to effectively interact with their customers and build stronger customer relationships, even while selling electronically.

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