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Russian teddy-bear in search of free honey market

Russian teddy-bear in search of free honey market. Leonid Glazytchev Logrus International Corporation. Russian Economy. IT is way ahead of the others. Is There the Market at All?. Russian economy is extremely unhomogeneous

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Russian teddy-bear in search of free honey market

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  1. Russian teddy-bear in search of free honey market Leonid GlazytchevLogrus International Corporation

  2. Russian Economy

  3. IT is way ahead of the others Is There the Market at All? • Russian economy is extremely unhomogeneous • Maturity levels for different economy sectors are significantly different

  4. Reasons for IT’s Lead • The most dynamic sector of the economy worldwide • The most internationally integrated • No rotten roots – young industry • Attracts young and educated people without political or economic prejudices • Very high level of technical competence

  5. The Two Sides of Russian IT • Side 1 • Speaking the same language • Flexible • Relatively low cost of rank and file labor • Side 2 • Managerial skills usually below expectations • Promises outbalance real capacity/skills • Salaries considerably higher than the country average. Senior management is convertible, i.e. expensive

  6. Show Us the Data! • Officially published data is often unreliable • Most of the data are based on private conversations with top management of major software and hardware distributors, and on Logrus experience • Internet data supplied by Russian nOn-profit Center for Internet Technologies (ROCIT)

  7. Software Sales Crisis: QIII’98; currency devalued fourfold

  8. Software Sales by Category Relatively Small Sales to Home Users

  9. Multimedia Sales

  10. PC Sales & Internet Users

  11. Purchased New 1,2-1,25 million PCs • Decommissioned 0,4-0,6 million PCs PC Facts Total Expected by 2001: 3,8 million modern PCsTotal Expected by 2004: 5-6 million (9 million with upgrades)66% on the Internet

  12. Internet Facts Population: 146m 36mIntend toBecome Users 4,7 – 5,2mInternet Audience 2,3mRegistered PC/Net users per 1000: 27/10 (Russia), 116/50 (Mow)

  13. Localization Industry • Didn’t exist 10 years ago • Mostly very small companies or departments with a single major client • No reliable revenue statistics • Continuous turnover of players on the market • Lack of professionalism on a wide scale • Approximate gross revenues for FY99: $3 – 4 million (~30% - internal localizations) • Contradictory and inconsistent data on technical translation market volume

  14. Up Down - At least now will you tell me intelligibly: Up or Down??? Forecast BOTHWAYS

  15. SUMMARY • S/w and hardware sectors have survived the crisis and give all signs of revival • Internet is growing rapidly • For three consecutive years: s/w sales > $100m, computer sales > 1m • We can expect an upward spiral both in the IT industry and in localization

  16. WWW.LOCALIZATION.RUMANAGEMENT@LOGRUS.RU WWW.LOGRUS.RU

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