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Taipei 101 Mall

Taipei 101 Mall. George Tian Pei-Yu Tsai Tzen Chan Yu-Lun Huang . Taiwan. T aiwan. T hailand. P opulation: 23 M GDP per Capita: 27,572 (24) . Taipei Highlight. Taipei 101 The tallest building in the world. Taipei 101 Mall. Opened in Nov. 2003

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Taipei 101 Mall

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  1. Taipei 101 Mall George Tian Pei-Yu Tsai Tzen Chan Yu-Lun Huang

  2. Taiwan Taiwan Thailand Population: 23 M GDP per Capita: 27,572 (24)

  3. Taipei Highlight

  4. Taipei 101The tallest building in the world

  5. Taipei 101 Mall • Opened in Nov. 2003 • Located in Taipei 101 Tower’s 75,900 sqm podium • Target Market -High-end -Tourist • Strong Brand-image

  6. Taipei 101 Mall • 6-story shopping mall B1 Jason Marketplace… Food court 1F Avenue 101… Popular fashion brands 2F Designer Walk… Designer brands 3F Galleries Couture… Couture brand flagship stores 4F City Square… Delicate restaurants, Bookstore 5F Financial Center… Banks, VIP service

  7. Taipei 101 Mall • Main Brands -High-End Celine, Christian Dior, Cartier, Dolce & Gabbana, Escada, Gucci, Issey Miyake, Kenzo, Louis Vuitton, Loewe, Miu Miu, Omega, Prada, Bvlgari, Tiffany… -Popular Brands Mango, Benetton, Calvin Klein, D&G, DKNY, Tommy Hilfiger…

  8. Taipei 101 SWOT Analysis • Strengths • Convenient Public Transportation (Rapid Transit System) • The building itself is a scenic spot • Special Events • Layout (more space)…the mall setting • Hand-free shopping experience • One-stop shopping for high-end customer

  9. Taipei 101 SWOT Analysis • Weaknesses • Crowded • Traffic Jam • Limited parking space • Webpage Design • Uncommon Floor setting • Undifferentiated product offering

  10. Taipei 101 SWOT Analysis • Opportunities • CBD • GDP growth – more high-end customers • Globalization – more tourists and unified brand preference

  11. Taipei 101 SWOT Analysis • Threats • Mall: • Shin Kong Mitsukoshi • Sogo • Breeze Shopping Center • New York New York Shopping Center • Building: Burj Dubai http://www.emporis.com/en/il/im/?id=260000

  12. Source • http://www.tfc101.com.tw/ch/Mall/index_mall.asp • http://www.molon.de/galleries/Taiwan/Taipei/101shopping/ • http://www.icsc.org/srch/sctA/8a.htm • http://taiwan.net.tw

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