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Subscriber C

EC-Communicator. Subscriber B. SMS. API. Messaging Service. B usiness I ntelligent. Messaging Service. Advance Shipment Order. Target Segment. Thank you. MMS. Email. Purchase Order. Target Segment Telephone List 97765432 94664123 91234112 93453432 …. Personalized messages

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Subscriber C

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  1. EC-Communicator Subscriber B SMS API Messaging Service Business Intelligent Messaging Service Advance Shipment Order Target Segment Thank you MMS Email Purchase Order Target Segment Telephone List 97765432 94664123 91234112 93453432 … Personalized messages “Congratulations ! You are the lucky winner of this month…. ” Readers, Edge Server, Web Client Email Web Selection Criteria First 5000value-customers based on amount, frequency, and office location ABC Shop ABC Shop ABC Shop Sending Details Date: Christmas Eve Time: Evening Message Type: EC-Coupon Content: … Transaction Database Target Segment Telephone List 97765432 94664123 91234112 93453432 … SMS WAP/3G Readers, Edge Server, Web Client Validated Member Database Subscriber C RFID Portal Servers at ETI Reply • Data Mining SMS Report • Business Intelligence 2005/04/04 15:30:00 Total: 30 Y: 15(50%) N:15(50%) 2005/04/04 15:30:00 Total: 30 Y: 15(50%) N:15(50%) • Customer Profiling Email and Segmentation Marketing Campaign Solution EC - Coupon Web Tracking Readers, Edge Server, Web Client BI MS Database ERP e-Pay Business Service Provisioning PlatformPiloted by industries such as library, events, retail, charity, logistics

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