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Taking the Pain out of Private Practice

Taking the Pain out of Private Practice. Clare Maple-Brown Bondi Junction Hand Therapy. Online Marketing. Your Website Search Engine Optimisation (SEO) Social Media. Traditional Media is on the Decline. The internet is here! Your website should be key in your marketing mix

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Taking the Pain out of Private Practice

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  1. Taking the Pain out of Private Practice Clare Maple-Brown Bondi Junction Hand Therapy

  2. Online Marketing • Your Website • Search Engine Optimisation (SEO) • Social Media

  3. Traditional Media is on the Decline • The internet is here! • Your website should be key in your marketing mix • “And no, we don't know where it will lead. We just know there's something much bigger than any of us here.” Steve Jobs

  4. Your Website • URL address easy to say, remember and spell • Quality content, updated regularly • Hypertext links informative and inviting • Contact form simple and accessible • Be able to make changes yourself and simply

  5. Your Blog • An online journal that you can update with fresh news, ideas and thoughts • Builds two way communication with existing and future clients • Provides insight into your practice and expresses your personality • Establishes yourself as a knowledge resource

  6. Your Search Engine Optimisation • ’58% of people do online research before purchasing*’ • SEO is the process of improving the visibility of a website • Maximise your SEO by including: - Rich text - Original and recent content - Backlinks - Relevant title tags * www.pcmag.com

  7. Social Media • Social media has now overtaken pornography as the number one activity on the internet! • Australians are the highest social media users per capita in the world • 78% of consumers trust peer recommendations

  8. Social Media in Business 78% Participating on company or other social networks 63% Microblogging on company or managed microblogs 63% Blogging on company or managed blogs 59% Sharing content on multimedia sites (eg YouTube) 48% Social media news releases 47% Using social media to improve SEO 35% Blogger and online influencer relations 31% Advertising on blogs and other social media 30% Sharing email content with social media sites Source: Marketing Sherpa

  9. Facebook • Facebook has more weekly traffic than google in the US • 50% of mobile internet traffic in the UK is for Facebook use • Facebook has approx 800 million users - 11 million in Australia • 55-65 y.o. females are the fastest growing demographic for Facebook

  10. Facebook and your Business • Free way to gain exposure and interact with your current and future customers • Tips to managing your business or fan page: • Create page via your personal account • Provide quality content • Elect one person to manage • Network with potential referrers • Incentivise patients to “check in

  11. YouTube • More than 60% of all online traffic • Second largest search engine in the world • When a call to action is made via video => 50% take that action • Tips: • Mobile phone or camera can be used to video • Ideally upload videos 1-3 mins, regularly

  12. Other Social Media • LinkedIn • Twitter • Healthshare • Google+

  13. Cash Flow/Keeping down Expenses • Reduce fixed costs by minimising staff expenses - virtual receptionist • Shop around online for supplies • Protect cashflow by using credit card instead of cash • Lease office assets such as computers, printers, copiers, software

  14. References • www.thewebceleb.tv, Kylie Bartlett, “How to Flirt and Convert On facebook”, DVD • http://www.pcmag.com/article2/0,2817,2369945,00.asp “More Shoppers Doing Research Online Before Buying • www.socialnomics.com, Eric Qualman, “The New Media Revolution” online video • www.melbourneit.com.au, “3 simple DIY tips to help your google ranking” and “top5 homepage dos and don’ts” free e-books • Madeline Hyden, “Social media do’s and don’ts for your practice”, MGMA Web Content Writer/Editor • Eric Froese, “Why social media matters for physiotherapists”, Physiotherapy InMotion, September 2011

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