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Enhancing Live Content Delivery with Abacast's Hybrid CDN Solutions

Abacast offers innovative Hybrid Content Delivery Network (CDN) technologies aimed at reaching broader audiences while overcoming constraints of time, location, and cost. Our services facilitate branded, targeted user experiences with live video, synchronized slides, and interactive features like polling. With robust delivery options, including Unicast and peer-assisted methods, we enhance performance and reduce bandwidth costs. Our solutions cater to various markets such as internet television, online radio, and corporate content, ensuring high-quality engagement and monetization opportunities for content owners.

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Enhancing Live Content Delivery with Abacast's Hybrid CDN Solutions

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  1. Hybrid Content Delivery Network (CDN) Technologies and Services Abacast - Confidential 1

  2. Live DCIA Conference Webcast - Goals • Serve broader audience • Constrained by place, time, cost • Additional DCIA service • Showcase membertechnology

  3. Live Webcast – Value Propositions Key Value Propositions • Branded/Targeted User Experience • Live video, sync’ed slides, submit question, poll • Flexible, efficient delivery • Unicast or Abacast Peer-Assisted • PPV business model support • After-event archive

  4. 750Kbps 300Kbps Online Video Trends – Users and Content Owners • Increasing Demand, especially on Mobile • Increasing Broadband Penetration • Increasing Content • Increasing Demand for Higher Quality

  5. Observations - Mid-market Funding Low B/W Fees • Large content owners and video • Video is a marketing extension • Paying very low rates • Mid-market • For them, increased quality = increased revenue • Funding low bandwidth prices for large media co’s • Not getting great performance (caching algorithms)

  6. Content Trends… Supply vs. Demand Demand & CDN Coverage (2005) Abacast - Confidential 6

  7. Content Trends… Supply vs. Demand Demand & CDN Coverage (2008) Abacast - Confidential 7

  8. Content Trends… Supply vs. Demand Demand & CDN Coverage (2012) Abacast - Confidential 8

  9. P2P Anyone? • Reduced infrastructure/bandwidth costs • Margin relief • Higher Quality Experience • Longer engagement, more ads • Industry Trend – “Hybrid”

  10. Total Connections Unicast Connections Example Network Efficiency – Korea SBS Live Olympics • Korea great use case for P2P - adoption, b/w, behavior • SBS - over 12,000 simultaneous viewers • 1.5Mbps Windows Media Video • Over 80% efficiency, over 14Gb/s bandwidth savings • Over 40% reduction in server and switching hardware

  11. Industry Progress • Open P4P Working Group • Optimized utilization of network resources • On-Demand Test Results • 23% increase in DL speed • Avg hops from 5 to less than 1 • Providing real value to key part of distribution chain • PBPG • P2P Best Practices • Standardizing client behavior, security practices

  12. About Abacast • Founded in 2000 by former broadcasters, technologists • Commercial-quality Hybrid Content Delivery Network (CDN) • Live and On-Demand content • Unicast and Peer-Assisted • Content Monetization plus additional services • Key Markets • Internet Television, Online Radio, Corporate, File Delivery • Metrics • > 300 customers • 16 different countries • 46,516,274 plug-in downloads(as of July 1st, 2008) • ~10 million end-user hours per month • ~3.6 million unique users per month

  13. Abacast Solution Overview

  14. Key Value Propositions – Consumers • Getting highest quality content • 72% choose higher bit-rate and install • Ultimately drives demand and business models

  15. Key Value Propositions – Publisher/Broadcaster • The most choices for delivery • Live and On-Demand video and audio content • Windows, Flash formats plus others • Hybrid Delivery • Single-source (Unicast), multi-source (Secure P2P), or combination • Flexible delivery options • Mix and match based on content value, customer type, content type, or business model

  16. Key Value Propositions (cont’d) • Real-time QoS leads to higher quality connections • Less skips, buffers, breaks • Smart Analytics • Real time and historical metrics • Closed system, can measure client perfand behavior

  17. Technology Details – Live and On-Demand P2P Network

  18. Evolution of CDNs Timeframe Description Technology Audience/Quality ’90 - ’95 Streaming, Simple 100’s Real Networks deployment 32Kbps ’96 –’98 Clusters, Increasing com- 1,000’s broadcast.com plexity, better end- 128Kbps user experience ’99 – ’04 Edge, Akamai Much more complex, 10,000’s Better performance 250-500Kbps ’05 + Hybrid (Edge True distributed, 100,000’s + plus P2P) good perf for all 300Kbps – 3Mbps market sizes

  19. Questions • www.abacast.com • sales@abacast.com • (360) 834-5229

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