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TOURISM IN MEDITERRANEAN 2023 VISION Georgios Drakopoulos, General Manager AGTE YARININ KURULMASI-HEDEF 2023 ISTANBUL, 27 MART 2002. TOURISM IN MEDITERRANEAN 2023 VISION. Performance in 1990-2000 (brief analysis of selected countries) Factors affecting the development of tourism
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TOURISM IN MEDITERRANEAN 2023 VISION Georgios Drakopoulos, General Manager AGTE YARININ KURULMASI-HEDEF 2023 ISTANBUL, 27 MART 2002
TOURISM IN MEDITERRANEAN 2023 VISION • Performance in 1990-2000 (brief analysis of selected countries) • Factors affecting the development of tourism (general & area specific) • Goal setting - Strategic choices
FACTORS AFFECTING TOURISM • Private sector role • Public - Private sectors cooperation • Transnational cooperation • Education /Training • Structure of the market
Strategic choices • What kind of growth? • Increasing number of tourists? • Improving yield? • Contribution of Tourism in GDP • Contribution of Tourism in Employment
Goal setting Methodology (country specific & competitors) • past performance • current market share • trend of tourist flows from generating markets • active approach towards the market vision & discipline / change mgt