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Improved Earnings & Growth within Video Summary of 2004

Improved Earnings & Growth within Video Summary of 2004. Ray Mauritsson, CEO. Agenda. Summary 2004 and Axis today Video - growth and expanded product portfolio Trends and market development. Two product areas. Network video solutions World leader Axis’ largest product area

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Improved Earnings & Growth within Video Summary of 2004

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  1. Improved Earnings & Growth within VideoSummary of 2004 Ray Mauritsson, CEO

  2. Agenda • Summary 2004 and Axis today • Video - growth and expanded product portfolio • Trends and market development

  3. Two product areas Network video solutions • World leader • Axis’ largest product area • More than 400,000 installed units Printer-servers • Second on world market • More than 3,000,000 installed units

  4. 2004 in brief • Improved profitability • Growth within Video, +33% • Broadened product portfolio • 8 new patents, total 41 • New partnership • Awards

  5. Financial performance 2004 • Net sales: SEK 691 M (624) • Operating profit: SEK 48 M (1) • Profit before tax: SEK 57 M (8)

  6. Q1,2005 • Total growth, 15% • Continued growth within Video, + 35% • Continued development of product portfolio • Partner with HID • New sales office in Canada

  7. Financial performance, Q1 2005 • Net sales: SEK 175 M (152) • Operating profit: SEK 14 M (-5) • Profit before tax: SEK 14 M (-5)

  8. Sales Q1, 2005 Asia 24% Video 75% EMEA46% Print 22% Other3% Americas 30%

  9. New-generation video products • New compression techniques • Higher resolution • Maximum image transfer speed • Wireless access • Power over Ethernet • Network Dome and PTZ cameras

  10. Axis product portfolio, video

  11. Customer segments Transportation Bank Industrial Retail Government Education

  12. Customer case – Turning Torso Axis’ cameras create security in world- renowned building

  13. Technology trends • Smart cameras and integrated systems • New technologies create increased possibilities in image quality and functionalityExamples: • Megapixel • Increased scaling • License plate identification • Digital PTZ

  14. AXIS Image Enhancer - Example In the fog outside Axis, Lund

  15. Integrated systems • Develop industry’s first open interface and protocol standard (API) • Integrate video and passage control systems • Meet demands of security market

  16. Technology shift is accelerating Integration Open system Remote access Wireless Megapixel Broadband

  17. Video: Sales trend 1998-2004

  18. Outlook 2005 Outlook 2005 • Continued cooperation with partners • Further development of product portfolio Long-term goals (3-5 years) • 20% average annual growth for Group • 10% profitability • Equity/assets ratio > 50%

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