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WWW.LINKSYS.COM

Voice Products. Jaime Arranz Distribution Manager Mediterranean Region. WWW.LINKSYS.COM. ¿Qué es VoIP – Voz sobre IP ?. El término VoIP (leido como Voz sobre IP ó Voice over IP ) es utilizado para referirse al transporte de voz (telefonía) y

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WWW.LINKSYS.COM

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  1. Voice Products Jaime Arranz Distribution Manager Mediterranean Region WWW.LINKSYS.COM

  2. ¿Qué es VoIP – Voz sobre IP ? El término VoIP (leido como Voz sobre IP ó Voice over IP) es utilizado para referirse al transporte de voz (telefonía) y servicios relacionados, parcial o totalmente, sobre redes de conmutación de paquetes basadas en los protocolos tradicionales de internet (IP)

  3. ¿ Que protocolo para VoIP ? H.323 SIP MEGACO - H.248 MGCP SCCP - SKINNY

  4. SIP Session Initiation Protocol ¿ Que protocolo para VoIP ? H.323 MEGACO - H.248 MGCP SCCP - SKINNY

  5. Qué necesita un usuario/pequeña empresa para aplicar VoIP • Disponibilidad de un servicio de banda ancha, ADSL/Cable • Varios PCs conectados, uso habitual de Red • Añadir un adaptador/interfaz VoIP para utilizar el servicio de VOZ a traves de Banda Ancha. Multitud de Soluciones Operadora Banda Ancha Interfaz VoIP Cable/DSL Modem Proveedor de Voz sobre IP Las llamadas se pueden realizar entre clientes del servicio de VOZ IP, así como desde/hacia usuarios RTB o Móviles.

  6. Residential – Gateways • Routers • ATAs (Voice & Video) • Telephones (Cordless & WiFi) • Home Phone Systems Linksys VoIP Products / Market Approach Voice Over Broadband •Leadership + Innovation • Large Breadth of SIP-Based Products with Deep Feature Set, Interoperability, Security • #1 In Consumer VoIP – Vonage • AT&T • Earthlink • Telio (NOR) • engin (AU) • 1,000s More . . . • Over 2 Million Units Shipped in 2005 SOHO & Small Business – Phone Systems • IP Phones (Desk + WiFi) •FMC Routers with VoIP Instant Messaging / On-Line Communities

  7. Telephone Adapters (ATA) SPA1001 – 1 FXS ATA PAP2T – 2 FXS ATA SPA2102 – 2 FXS ATA + router SPA3102 – 1 FXS + 1 FXO ATA + router WWW.LINKSYS.COM

  8. Key Features Security via S-RTP, HTTPS, Encryption Customized Configuration Automatic Remote Provisioning In-Service Upgrades G.711, G.726 & G.729 Voice Coders Private IP Address (NAT/PAT) Interworking DHCP, DNS SRV, IPv4 & IPv6 IVR and Web Browser Mgmt UI CLASS Features (Partial List) Three-Way Calling Call Transfer Call Waiting, Cancel Call Waiting Caller ID with Name and Number Call Forwarding: No Answer/Busy/Select Message Waiting Indicator (Stutter Tone) Call Return (*69) Distinctive-Ring Service Selective/Anonymous Call Rejection ToS, 802.1q VLAN and 802.1p Support Syslog Debug, RTCP, Stats in BYE FCC, CE, A-Tick Compliance Configurable Tones Programmable Dial Plan Terminating Impedance Agnostic . . . and Benefits Reduce/Eliminate Theft of Service, Privacy Provide Plug-n-Play Differentiated Services Lower Deployment and Mgmt Costs Maintain High Customer Sat. / Low Churn Toll-Quality Voice Broad Network Coverage Standards Based, Flexible and Future-Proof Easy to Install and Use PSTN Service Transparency IP Quality of Service Remote Management Global Acceptance ATA / CPE Features and Benefits

  9. SPA1001 ATA Smallest, Most Advanced ATA About the Size of a Deck of Playing Cards 1 RJ-11 FXS Port 1 RJ-45 10baseT Ethernet Port Virtual Service Port (VSP) SPA1001 - ATA with 1 Phone Port Ideal for entry level VoIP users - 1 phone, no fax - Entry level price SPA-1001

  10. PAP2T – ATA with 2 Phone Ports • PAP2T • 2 RJ11 Voice Ports • 1 RJ45 10 Mbps Ethernet • SIP Based • CODECs • G.711, G.729, G.726, G.723.1 • DHCP Client • Web GUI • DTMF Tone detection & Generation • Fax Pass-through • Dynamic Jitter Buffer • Echo Cancellation • NAT Support with SBC or STUN Server • Automated Secure Configuration • Double Memory Footprint vs. PAP2 • T.38 Real Time Fax (Post FCS Release) • Stand: Optional Ideal for entry level VoIP users - 2 phones or 1 phone, 1 fax - Very affordable price

  11. SPA2102 – ATA + Router 2 x RJ-11 FXS 2 x 10/100BaseT WAN / PC Port 2 x G.729 with Conferencing T.38 Real Time Fax DHCP Server and Client PPPoE & MAC Address Clone SPA2102 - Integrated ATA (2 ports) + Router • QoS – Voice Packet Prioritization • ToS / DifServ • 802.1 p/q • Uplink Voice Prioritization Using CBQ, TBF • Port Forwarding, DMZ • Remote Web Management • Similar styling/size as PAP2T

  12. SPA3102 - ATA + PSTN GW + Router • SPA3102 – ATA + PSTN Gateway + Router • 1 RJ-11 FXS Port • 1 RJ-11 FXO Port • 2x 100BaseT WAN + PC Ports • 2 x G.729 with Conferencing • T.38 RT Fax • Micro-Density VoIP Gateway & ATA Combo • DHCP Server • PPPoE & MAC Address Clone • Advanced Call Routing Functionality • Software Features of SPA-2000 • PSTN Gateway with Authentication • Multiple Dial Plans with Targeted Routing • Failover to PSTN (FXO) on Power / Network Outage • QoS – Voice Packet Prioritization • Port Forwarding, DMZ • Router or Bridge Modes • Remote Web Management • Similar Styling / Size as PAP2T

  13. ATA selection flow ATA Selection YES SPA3102 PSTN connectivity? NO T.38 support? 2 sim G729? YES SPA2102 NO 2 1 SPA1001 Nr FXS ports PAP2T

  14. Linksys Voice System (LVS) SPA9000 – IP Telephony System SPA901 – 1 line phone SPA921/SPA922 – 1 line phones SPA941/SPA942 – 2 to 4 lines phones SPA3102 – 1 FXO GW WWW.LINKSYS.COM

  15. Why Broadband Phone Services for Small Business ? • Non-Geographic “Virtual” Numbers • Make a Small Business Look “Big” • Allow “Local” Access to Customers • Web Based Customer Portal • Additional Lines Added with Ease • Call Detail Records and Accounting • Voicemail • “One Button” Access to VM Box from IP Phone • Voice Mail Notification • Check VM from Regular Phone • Check VM from E-mail • Simple Alert • Voice Message Attached as a WAV or MP3 File • “Meet Me” Conference Calling • Call Forwarding and “Find Me” Powerful Features – Very Low Prices !!

  16. Scenarios: SOHO/VSM IP Telephony Router ADSL ¿How can we add IPT? Broadband SP

  17. PSTN Scenarios: SOHO/VSM IP Telephony Scenario 1: Hosted PBX Services (IP Centrex) IP Phone IP Phone PSTN GW IP Phone + Bridge Wireless VoIP SP (hosted PBX) Fax Switch Router ADSL w/ QoS Broadband SP WiFi phones

  18. PSTN Escenarios: Telefonía IP en la oficina Scenario 2: Premise (PBX) based system IP phone IP phone PSTN GW IP phone + Bridge Wireless VoIP SP Fax Switch LAN Router ADSL w/ QoS Broadband SP PBX IP WiFi phone

  19. Linksys Voice System (LVS) – SOHO/VSM IPT system ¿Linksys Voice System - LVS? • IP Telephony system for SOHO/VSM • From 1 to 16 users • Low cost of ownership • SPA9000 acts as the office PBX • Manage and process incoming and outgoing, internals and external calls to/fom a extension phone • When used with Linksys SPA900 series IP phones, the system configures automatically the extensions • PSTN connectivity is achieved using SPA3102 or SPA400 PSTN GWs • Backup for Broadband connection • Can originate/receive calls to/from PSTN

  20. LVS 9000 Key Benefits The LVS 9000 Delivers a Best-In-Class User Experience for a Fraction of the Cost of a Traditional PBX System. • Easy Installation and Maintenance • Automatic Discovery and Configuration of Linksys IP Phones • Configuration “Wizard” for LVS 9000 Administrator • Tight Integration with Broadband VoIP Service • Low Touch Provisioning • Advanced Easy to Use Features • Scalable, Flexible Architecture • Low Cost of Ownership and Operation A Powerful IP Telephony Solution for a SOHO or Small Business !!

  21. Legacy Telecom Network (PSTN) LVS 9000 Typical Set-Up SOHO or Small Business SPA941 SPA921 SPA942 PC SPA400 Broadband Phone Service SPA901 Local Area Network Wireless Router Broadband Service BB Modem WIP300 WIP330 Fax Machine SPA9000 PSTN = Public Switched Telephone Network

  22. Linksys Small Business / Hosted IP PBX IP PBX / Key System SPA9000 2 Ethernet Ports 2 FXS Ports Configuration Server SIP Proxy Server Application Server (SIP) Media Server VoIP-PSTN Gateways SPA400 4 Line PSTN Gateway SPA3102 1 Line PSTN Gateway SPA901 Wall or Table Mount Rugged Design Flash, Redial, Vol. Buttons No Display SPA921 Graphical Display 1 Extension No Line Keys 4 Soft Keys SPA941* Graphical Display 2 or 4 Extensions 4 Line Keys 4 Soft Keys IP Phones with 1 Ethernet Port SPA922 Graphical Display 1 Extension No Line keys 4 Soft Keys SPA942* Graphical Display 2 or 4 Extensions 4 Line Keys 4 Soft Keys Note: The SPA922 and SPA942 support PoE and as such, do not come with a power supply. Optionally, the PA100 power supply for Linksys IP Phones may be ordered separately. IP Phones with 2 Port Ethernet Switch and Power Over Ethernet VoIP Accessories * Via a software license key the SPA941 and SPA942 can be upgraded to 4 extensions. The SPA9000 can be upgraded to support up to 16 stations (Phones). WBP54G 802.11G WiFi Dongle for VoIP Uses VoIP Device’s Power Adapter Works with Any 5V Linksys VoIP Device POES5 802.3af Compliant PoE Splitter for VoIP

  23. SPA900 Series IP Phone Comparisons Integrated PoE on Switched Ethernet Port and Second Ethernet Port for PC SPA901 SPA921 SPA922 SPA941 SPA942 SPA922 SPA942 All SPA900 Series Phones Support QoS

  24. Linksys Multi-Line IP Phones Key Features of the SPA921/922, SPA941/942: • High Quality and Distinctive Look and Feel • Hi-Resolution Graphical Display – 128 x 64 Monochrome • Backlit Display and PoE on SPA922 & SPA942 • Menu Driven User Interface • Four Illuminated Line Keys – SPA941 & SPA942 • Four Soft Keys • Four Way Navigation Button • Speakerphone with Hands Free Operation • Headset Port – 2.5mm • Hold Button • Call Logging • Missed, Incoming, Outgoing • Personal Directory – 100 Entries • Message Waiting Light • Message Retrieval Button • Volume Control • Handset • Speaker • Headset • Ringer • Illuminated Speaker, Mute and Headset Activation Key • Audible and Visual Incoming Call Alert SPA941 SPA942 SPA921 SPA922

  25. SPA901 IP Phone • Key Features • Rugged Design • Desktop or Wall Mountable • LEDs: • Message Waiting / Visual Ring • Status / Holding Call • RJ45 Ethernet Connection • Ringer Volume Control – Adjustable • Fixed Buttons: • Flash (Hold, Conference, Swap) • Redial • Volume Control

  26. Linksys VoIP Phone Features SPA901/921/922/941/942 Software Features: • SPA9000 IP PBX Integration • Comprehensive Interoperability • Complete VoIP Features & Management • Excellent Voice Quality • Secure Calling via sRTP • Remote Provisioning via HTTPS, HTTP, TFTP • 3rd Party Application Server Call Control Interop • Broadsoft Broadworks Interoperability • SIP B with Bridged Line Appearance Support • Downloadable Ring Tones • Network Based Ring Tone Support • Call Transfer • Call Back on Busy • Call Forwarding • Call Conferencing • Do Not Disturb • Hands Free Operation (On products with a Speakerphone) • Personal Directory – 100 Entries • Independently Configurable Dial Plan Per Line • IP Dialing (URI or IP Address) Support • Call Logs for Incoming, Outgoing, Missed Calls – 60 Entries SPA941 SPA942 SPA921 SPA922 SPA901

  27. PoE Splitter for VoIP – POES5 • POES5 • 802.3af PoE Compliant • 5 Volt – 2 Amp • Low Cost • Products Supported • SPA1001, SPA2000, SPA2002, SPA2100, SPA3000 • SPA2102, SPA3102 • PAP2, PAP2T • SPA901, SPA921, SPA941 • SPA9000 • Power Any 5v VoIP Appliance with Power Over Ethernet

  28. WiFi – Ethernet Bridge – WBP54G • Turn Any 5v VoIP Appliance or Phone Into A WiFi Endpoint! • WBP54G • 802.11 G WiFi to Ethernet Bridge • Configuration Wizard via PC and CD (Included) • Uses 5v Power Adapter That Came with VoIP Device • WEP, WPA or WPA2 Encryption • Very Affordable • Products Supported • SPA1001, SPA2000, SPA2002, SPA2100, SPA3000 • SPA2102, SPA3102 • PAP2, PAP2T • SPA901, SPA921, SPA922, SPA941, SPA942 • SPA9000

  29. 16 IP Phones + 2 Analog Devices Maximum: 16 IP Phones SPA901 -SPA921- SPA922 - SPA941 - SPA942 Customers / Vendors Landline Telecom Network PSTN VoIP Network Up: 1.5 Mbps Down: 3.0 Mbps 2 Analog Devices Internet QoS Enabled BroadbandModem/Router SPA9000 IP PBX Assumption: 110 kbps per Call (one way) budgeted for Off-Net Calling (Phones using G.711) “Line” Call Capacity Setting: 15

  30. Power over Ethernet Support on SPA9xx Phones • SPA900 Series Phones with Integrated PoE Support: • SPA922 • SPA942 • PoE Ethernet Switch • SRW224P • PoE Splitter • POES5 Linksys SRW224P SPA901 w/ POES5 SPA921 w/ POES5 SPA941 w/ POES5 SPA922 SPA942

  31. IP Phone selection flow Phone Selection SPA942 SPA941 > 1 line > 1 line PoE, Eth. Switch? YES NO YES NO NO SPA922 SPA921 SPA901

  32. Linksys Voice Routers & WiFi Phones SPA2102 – 1 port router w/ 2 FXS SPA3102 – 1 port router w/ 1FXS + 1 FXO RTP300 – 4 ports router w/ 2 FXS WRTP54G – 4 ports router + Wireless-G w/ 2 FXS WAG54GP2 – 4 ports ADSL 2+ GW w/ 2 FXS WIP330 – Wireless-G IP Phone WWW.LINKSYS.COM

  33. Data & Routing 2 x 10/100BaseT WAN / PC Port Bridge and NAT Modes DHCP Server and Client PPPoE & MAC Address Clone QoS – Voice Packet Prioritization ToS / DifServ, 802.1 p/q Uplink Voice Prioritization Using CBQ, TBF Port Forwarding, DMZ Remote Web Management SPA2102/3102 - 1 port Router w/ voice for 2play • Voice • SPA2102: 2 FXS • SPA3102: 1 FXS + 1 FXO • G.729 with Conferencing • T.38 Real Time Fax

  34. Router/GW with Voice for 3play – Networking Centre Designed to meet SOHO/SB wishes • High Processing power • 90 Mbps • VPN termination/passthrough • Integrated devices • Access: ADSL 2/2+, Ethernet • LAN switch, Wireless-G • Voice • 2 SIP phone ports • T.38 RT Fax • High Compression codecs • Secure RTP • Quality of Service • Remote and secure provisioning • Security and Port administration • Firewall, Port Fwd, DMZ RTP300 Wired Broadband router With 2 phone ports WRTP54G Wireless-G Broadband router With 2 phone ports WAG54GP2 Wiresless-G ADSL2/2+ GW With 2 phone ports

  35. RTP300: Broadband Router with 2 Phone Ports • RTP300v2 • Data & routing • 4 10/100baseT LAN (switched) ports • 1 10/100baseT WAN port • QoS support • Dual Image Support • Up to 90 Mbps Throughput • Full Routing (DHCP, NAT) • Firewall • VPN Pass-thru • Voice • 2 FXS ports • SIP Support • T.38 Real Time Fax over IP • Dual High Compression Codecs

  36. WRTP54G Wireless-G Broadband Router w/ 2 FXS Ports • WRTP54G • Data & routing • Integrated Wireless G • 4 port Switch with Wireless G • Up to 90 Mbps throughput • Full Routing (DHCP, NAT) • Firewall • VPN Pass-thru • Dual Image Support • Voice • 2 FXS ports • SIP • T.38 Real Time Fax over IP Support • Dual High Compression Codecs (G.729)

  37. Internet Voice + ADSL Gateway WAG54GP2 - ADSL 2/2+ Gateway with 2 Voice Ports Hardware • Four (4) 10/100 Ethernet Ports (RJ45) • One (1) ADSL Port (RJ11) • Integrated Wireless 802.11g Access Point • Two (2) SIP FXS Voice Ports (RJ11) Data Features • Simultaneous bridge and route modes • TR-069 • VPN termination (Quick VPN) • QoS per TR-068 • PVC Mapping • IGMP v2 Voice over IP Features • SIP • Codecs – G.729, G.723, G.711, G.722, G.726 codecs • DTMF Tone Detection & Generation • Fax • G.711 Pass-Through, G.711 Fax Mode • T.38 Real Time Fax over IP • Dynamic Jitter Buffer • Line Echo Cancellation • Secure Automated or Manual Configuration

  38. Voice Router/GW selection flow Router/GE Selection YES ADSL? WAG54GP2 NO WRTP54G YES WiFi? NO 3 play? LAN ports NO RTP300 YES 1 RTP300 >1 SPA2102 SPA3102

  39. WiFi Phone – WIP330 • Primary Features: • SIPv2 • WinCE 4.2 • 32 MB SDRAM • 64 MB FLASH • 802.11g • Web-browser (MS Internet Explorer) • Video survelliance (with Linksys IP cameras) • Multiple SSID (roaming support) • Remote, Secure, Automatic Provisioning • Network Selection Profiles • Auto • Pre-Set Profiles • Network Profile Configuration • Static IP/DHCP • WEP, WPA, WPA2 • +40hrs (standby) +3 hrs (talk time) • Phone Book • Call Forwarding • Multiple Ring Tones • Call Logging (Missed, Dialed, Received) • Volume Control • High Resolution Screen • TFT • 240 x 320 • 2.2"

  40. Linksys VoIP in-@-box program Solution proposal DISTRIBUTOR GUIDELINES

  41. What is the Linksys VoIP-in-@-BOX program? • A new program to promote LVS (Linksys Voice System) into the channel, open to all disties, VARs and Service Providers. • An easy way to sell and promote Voice over IP into the channel, based on special discounts and solution bundleling. • An invitation to the VARs and Resellers to participate of a new business opportunity.

  42. Solution Model SPA9xx WAG54GS/GX2 SR216/224 SPA9000 (*) License must be included in SPA9000 in Advanced and Proffesional (**) Power Supplies as needed in SPA942 and 922

  43. Solution model • VARs will be able to buy a mix of products in which they can select from the wide variety of Linksys LVS and SBS. • LVS – Linksys Voice System • SBS – Small Business Solutions • Flexibility in terms of Phones to be used. Meant to be oriented to the WHOLE portfolio, at VARs needs. • Direct tool for Distributor to take decitions on discounts to promote LVS. • Disti will offer the solution recommending certified VoIP Service Providers. • Var will select as desired. • Var to hold relation with VoIP SP.

  44. Discount PROGRAM (*) Discounts based on disti cost POS based (**) SPA3000/3102 Optional if required, discount to be applied as per each kit and volume

  45. Discount PROGRAM • Examples. • Var A wants to adquire ANY kit for DEMO or FIRST TIME purchasing • VAR A will get a 20% upfront discount in ANY kit. • Var A wants to adquire a BASIC kit after previous operation • VAR will get 5% upfront discount on 1 SPA9000 and 2 phones • Var A is to adquire total volume of 8 BASIC kits in same month. • VAR will get 10% upfront discount in all Kits after the 5th.

  46. Go To Market • Basics • Linksys will recommend the Reseller/VAR a SP via the communication done with the distributor • VoIP-in-@-BOX is oppened to any VoIP SP • End user/VAR choice • No limitations • No country Specific • Distributor implication • Communication to partners. • Sales force trainning • Sales tools • Spiffs, setting achiavable goasl to sales teams, breath/deapth, • Identify ideal focused partners • Commitment with Linksys • Special emphasys in DEMOKIT promotion at 20% Discount!! • Using the discounts per program/volume/KIT proposed • POS follow up

  47. Linksys, división de Cisco Systems Inc. • División Residencial/SOHO/PE • de Cisco Systems Inc • Tecnologías de acceso a Internet • Soluciones avanzadas de movilidad • VoIP, soluciones integradas

  48. GOOD SALES!!!!!

  49. Thank You, questions? “Linksys Knows SIP” “Linksys Knows VoIP” WWW.LINKSYS.COM

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