23rd International Motor Show
23rd International Motor Show AUTO WORLD 2014 CUSTOMERS ARE • Durable reputation of selling Motor Show! • An ideal platform for premieres presentation to maximum number of prospects • The best attended event in the Northwestern part of Russia The only specialized motor show in Russia at the beginning of the car season - The only specialized motor show in Russia at the beginning of the car season HERE!
22rd International Motor Show Results AUTOWORLD 2013 134 FROM 9COUNTRIES Exhibitors: COMPANIES 70 000 PEOPLE 67,1% Visitors: has come to make their car choice 828 top-managers of leading enterprises in Saint Petersburg and surrounding areas
* Effect surpasses expectations! CAME BOUGHT! CHOSE Came: Chose: +16% +13% Bought: +15,1% +27% 2012 2013 2012 2013 2012 2013 2012 г. 2013 г. Chose a car Bought a car Total number of visitors Inter alia came to chose a car * According to call center poll of Auto World 2012-2013 visitors
Efficiently-runcompanies chose AUTO WORLD VW Golf VII Skoda Yeti Soсhi Edition LADA KALINA 2 New design bySteve Mattin KIA QUORIS Russian premieres of world bestsellers at the МА Motor Show 2013
CHOOSEAUTO WORLD? Why • On-line sales and reservations are made directly at the show stands. Saint Petersburg – Northern capital of Russia and number of passengers cars here exceeds 295 per 1000people! • Volume of premium class cars sales constantly grows. In Saint Petersburg market premium-brands share throughout 5 month period inamounted to11% (it was +3% to compare with 2012results). AUTO WORLD Show only provides special invitation-only event – VIPcar show – for well off and buying audience. 828VIP visitors in 2013. • Wide coverage of your target audience within 5 days. 70 000 customers of cars in different market segments in 2013. • Conjointly with its exhibitors AUTO WORLD Motor Show organizing committee specifically tailors and prepares events, focused on maximum effect gaining for the exhibitors, customers retention rate, budget refining in accordance with exact exhibitor’s targets.
MISSION AUTO WORLD • Contributing to exhibitors’ sales growth. • Helping customers choosing a new car. • Promoting exhibitors’ goods and services in the market of • Saint Petersburg and surrounding areas. OBJECTIVES • Canvassing of new customers (including B2B segment) focused on different segments cars purchasing. • Creating favorable conditions for the exhibitors’ to demonstrate their automobiles’ competitive advantagesand for dealerships to form a choice of a buyer.
TARGET AUDIENCE • Automobiles buyers in various segments - 25-55 years old. • Owners &TOP-managers of enterprises, salons, car fleets, service stations. • Specialists and experts of automotive industry. • Government authorities. • Mass Media representatives.
MASS EVENT PROGRAMME • AUTOMOBILE PREMIERES • TUNING SHOW • ALL ROAD DAY GRAND-PRIX • BODY ART SHOW, CONTESTS • WORK-SHOPS • AUTOMOBILE LOTTERY
* During AUTO WORLD ALLROADDAY «One day in the hands of a single person!» «Motor Show 2014» Saint Petersburg, SCC * 3 000 sq. m for one EXHIBITOR from 10.00 till 20.00! • 3 routs of artificial obstacles (is constructed in accordance with exhibitor’s requirements) + special Test Drivefield • To favorably demonstrate your brand intellectual and technical specifications • Visitors test the cars themselves and evaluate its technical specifications by being observers as well. • Professional operators - the best instructors in each car Nature is / NOT stronger!
INVITATION-ONLYVIP-SHOW • VIP – presentation of premieres and special offers • VIP- tuning • VIP- ALL ROAD DRIVE • Charity auction - AUTO WORLD – to disabled children
Motor Show Profile Passangercars Commercial and freight transport Tuning and auto sound Auto parts Special vehicles Electronics and car accessories Auto chemistry Autosport Equipment for repair and service Car insurance, automobile lending, extreme driving schools, car rent, and logistics services
NOT ? to exhibit… • Prospective customer goes to your competitors • The next market meeting is in a year – there is no viable alternative (target audience exposure) to the Motor Show participation по целевому охвату: • - The beginning of maximum car demand • автомобили • - Client here and now tries and chooses a car! • Passive waiting for the market response to your ads • Growth of expenses for seeking new clients
Participation Costs: * 1 sq. m.unequipped space = 75 Euro = 110 Euro 1 sq. m.equipped space * = 200 Euro Registration fee * * One day с 10.00-20.00 = 5115 Euro ALL ROAD DAY: 3 000 sq. m of open space, 3 unique routs (helpful instructors), test-drive areas. Sponsor Package: General Sponsor = 1 000 000 рублей * Official Motor Show Sponsor = 500 000 рублей * Conference Programme Sponsor = 150 000 рублей * *VAT 18 % is not included Find more details at:: WWW.FAREXPO.RU Call us: +7 (812)777-04-07 We are opened to your ideas and initiatives
23rd International Motor Show AUTO WORLD 2014 Organizer: www. FAREXPO.RU Venue: Contacts: 196 105, Russia, Saint Petersburg, Y. Gagarina ave., 8, Park Pobedy subway, SCC firstname.lastname@example.org +7 (812) 777 0407, +7(812) 718 3537