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Ambassador Handbook: Training for Lead Ambassadors

Ambassador Handbook: Training for Lead Ambassadors. Welcome Lead Ambassadors!. Outline for today: 1. Why are we here?(15 minutes) 2. What is Grassroots?(15 min.) 3. What’s in the book? (15 min.) 4. Stigma: How can we combat it? (15 min.) 5. Can Everyone Hear me? Your Local Plan (1 hr.)

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Ambassador Handbook: Training for Lead Ambassadors

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  1. Ambassador Handbook: Training for Lead Ambassadors

  2. Welcome Lead Ambassadors! Outline for today: 1. Why are we here?(15 minutes) 2. What is Grassroots?(15 min.) 3. What’s in the book? (15 min.) 4. Stigma: How can we combat it? (15 min.) 5. Can Everyone Hear me? Your Local Plan (1 hr.) 6. What are the tools I have? (20 min.) 7. Am I making my point? (10 min.) 8. Can anyone help me? Additional Resources (10 min.) 9. What do I do now? (10 min.) 10. Questions/Discussion/Practice (30-60 min.)

  3. Why Are We Here?

  4. Why Are We Here? You have been designated as your CMH’s Lead Ambassador A Lead Ambassador oversees the Ambassador public education campaign You are YODA!

  5. Why Are We Here? History Lesson: How we got here -PR Committee of MACMHB: We need simple, consistent messages! -CMHSP Directors: We need to change perceptions! -MACMHB Executive Board Strategic Plan: Prepare and implement a public education plan that promotes the systems outcomes & values Prepare and implement an Anti-Stigma campaign that promotes the value of all people

  6. Why Are We Here? History Lesson: How we got here (cont.) -Everyone said: “But we don’t have any $$” -Dilemma: How do you market without any $$? -Answer: Viral Marketing – create a buzz

  7. Why Are We Here? History Lesson: How we got here (cont.) -Result: PR Committee gave birth to the “Ambassador Handbook” to provide a solution that met everyone’s needs! A multi-purpose book -Use our strength – Grassroots advocacy to educate the public

  8. Why Are We Here? A Mental Health Ambassador is……… -An ambassador is an intermediary, or messenger, a diplomatic agent with a mission -In CMH an ambassador can deliver a message to others who consider the field of mental health foreign territory -Your mission is to send a clear and consistent message to our community about mental health

  9. Why Are We Here? This book will help us (Lead Ambassadors)….. Develop more effective and powerful oral and written communications Improve the effectiveness of discussions about Community Mental Health to elected officials, media or potential service partners Train staff about key messages

  10. Why Are We Here? Today is about learning, but the beginning to sharing -Facilitate vs. Train -Provide Templates to assist -Utilize your local strengths

  11. Why Are We Here? Your mission (and ambassadors)– if you’re willing to accept it: - Help build a consistent message about CMHSPs, the services they provide, and the people we serve to the general public (i.e., community leaders) This is the force, Luke! But then who’s the Dark Side?

  12. Why Are We Here? Two-fold purpose of the book: -General information -Ambassadors to help us carry message Locally – You’ll do both! Examples?

  13. Activity - Differentiate between Lead Ambassador, Ambassador, Information Presentation

  14. What is Grassroots?

  15. What is Grassroots? grass rootspl.n.(used with a sing. or pl. verb) People or society at a local level rather than at the center of major political activity. Often used with the. The groundwork or source of something.

  16. What is Grassroots? In Lansing, 2 types of “influence”: -$$$$$ (PAC contributions) -Ability to organize large groups (voters) -Building a sustainable network

  17. What is Grassroots? The network we’re building…..

  18. What is Grassroots? Also known as: Public Relations Marketing Campaign -See Handout

  19. Activity Who are community leaders in your area not already mentioned? Other target audiences? Where do I get information about elected officials?

  20. What’s in the book?

  21. What’s in the book?

  22. What Information is contained in the book? • What is CMH? • What Does CMH Do? • Who Does CMH Serve? • What Has Changed? • What is Changing? • What Needs to Change?

  23. What background information does the book include? • Working with People with Disabilities • Some Talking Points About Medicaid • Myths • Where Else Can I Get Information? • Glossary & Common Acronyms • References

  24. EXAMPLES

  25. EXAMPLES

  26. EXAMPLES

  27. EXAMPLES

  28. EXAMPLES

  29. EXAMPLES

  30. EXAMPLES

  31. What is the ambassador kit? • Supplements to the handbook • Provides templates for local level use • Encourages grassroots organization

  32. What is included in the kit? • The Michigan Community Mental health Ambassador Handbook • Template “Who We Are” • Template “Help Write Your Story” • Summary of the legislative process

  33. Activity Discuss any areas in the book that there is general unfamiliarity

  34. Stigma: How can we combat it?

  35. Stigma: How can we combat it? (Page 11) -- Stigma: A cluster of negative attitudes and beliefs that motivate the general public to fear, reject, avoid, and discriminate against people with mental illness & developmental disabilities -Perceptions!

  36. Stigma: How can we combat it? Areas addressing stigma: Pg. 11-12 Pg. 18-19 Pg. 22-26

  37. Stigma: How can we combat it? 2 types: Consumer/Mental Illness System/CMHSP/PIHP

  38. Stigma: How can we combat it? Communicating personal stories Sharing experiences regarding mental health will help bring the issue “home”. -Write your personal story -Write your CMH story too!

  39. Stigma: How can we combat it? “System Stigma” -ineffective -waste money -high administration -lack choice of services -don’t serve the right people in community -can’t get services -mentally ill in jails

  40. Stigma: How can we combat it? “System Stigma” Pg. 6 Pg. 7 Pg. 13 Pg. 15 Pg. 16 & 17 Pg. 20 & 21

  41. Activity -Utilize 2 tools Outline & Share ideas for personal & CMH stories -Discuss Common Questions & Comfort with discussing Mental Illness

  42. Can everyone hear me? Your local plan

  43. Can everyone hear me? Your Local Plan Creating a marketing plan -Price, Product, Promotion, Place -“Selling” to community leaders -Who are they? -Ambassador or Information? -Direct or Indirect? -Internal or External?

  44. Can everyone hear me? Your Local Plan New and current staff members of CMH CMH Board members Consumer advisory councils Clubhouses/Drop In Centers

  45. Can everyone hear me? Your Local Plan County commissioners Other human service agencies Intermediate school districts Provider networks Law enforcement Local advocacy organizations Legislators Media

  46. Can everyone hear me? Your Local Plan -Many of the groups are the same for everyone -Each local area has different unique community leaders in their area

  47. Activity Complete First Portion of Local Plan Template – 3 separate groups Share your ideas

  48. What are the tools I have?

  49. What are the tools we have? -A review of the CD information -A review of the Kit materials -More materials to be developed based on recommendations: Clubhouses

  50. What are the tools we have? Tools we receive…… INFORMATION!!!!! Please maintain lists of your local “Ambassadors” Please share your lists (name, email) with us as well

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