oshin
Uploaded by
46 SLIDES
599 VUES
460LIKES

Understanding the Promotion Mix in Integrated Marketing Communication

DESCRIPTION

Explore the essential components of the promotion mix within Integrated Marketing Communication (IMC). This guide analyzes the various promotional tools such as advertising, public relations, direct marketing, and personal selling. It discusses their roles in different stages of the Product Life Cycle (PLC) - introduction, growth, maturity, and decline. Learn how businesses can effectively combine these tools to enhance customer engagement, create brand awareness, and drive sales. An essential read for marketers looking to optimize their promotional strategies.

1 / 46

Télécharger la présentation

Understanding the Promotion Mix in Integrated Marketing Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    2. ?????? ?????????????????? ????????????????????????????? ??????????????????????????? ????????????????????????????????? ????????????????????????????????????????

    5. ??????????????????????????? (Promotion Mix) ???????? 1.??????????????????? 2.????????????? 3.??????? 4.????????????????????

    6. ??????????????????? 1.???????????????????????? 2.????????????????????????? 3.??????????

    7. ????????????????? 1.????????????????????????? 2.?????????????????????? 3.????????????????????

    8. ???????????????? 1.????????????????? 2.??????????????????????? 3.?????????????? 4.?????????????????

    9. ????????????? ???????????????????????????????????????????????? -Direct Mail -Telesales -Multimedia (internet, TV, radio)

    16. ????????????????????????? [Product Life Cycle (PLC)] ?????????? ????????? ??????????????? ??????????????? ??????? ???????????? ??????????????????????????????????????????????????????????? ????????? (lntroduction stage) ????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????? ??????????????? (Grow stage) ??????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????????????????????????????? (Selective Demand)

    22. ??????????????????????????? ???????????????????????? (Outside-in Communication) -?????????????????????????????????? -????????????????????? -?????????????????????

    23. ??????????????????????????? 1.?????????????????????? ( Customer Focus ) 2.????????????????????????????????????????????????? ( ??????? ????????? ???????? ) 3.?????????????????????????? 4.?????????????????????????????? (Integrated Marketing Communication )

    24. ???????????????????????????? IMC ??? ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ??????????????????????????????????

    25. ????????????????????????????

    26. ???????????????? IMC 8Ms 1.Market(?????????????????????) 2.Mission(??????????????????????????????????????) 3.Message(????????????????) 4.Media(??????????????????????) 5.Money(????????????????) 6.Mix(??????????????????????????????) 7.Measurement(????????) 8.Management(?????????????????????)

    27. ???????????????? IMC ???????1.????????????????????? -?????????????(?????????? ???????????? ??????????? ??????? ?????? ) -????????????????????????(???????????? ???????????) -???????? -??????????? -?????????????? -?????????????? -????????????? -?????????????

    28. ???????????????? IMC ???????2 ???????????????????????????????? -??????????????????????????????????????? 1.?????????????? 2.?????????????? 3.????????????

    29. ???????????????? IMC ??????? 3.???????????????? 1.???????????????? -?????????????????? -?????????????????? -??????????????????? ????? ??????????? 2.???????????????? -????????????????????? -???????????????????????????????? -??????????????? 3.???????????????? -?????????????( ????????? ) -????? ???? ????? ( ????? ) -??????? ??? ?? ????? ( ???????? ) 4. ???????????? -???????????? -?????????????? -???????????????????

    30. ???????????????? IMC ???????4.???????????????????????? 1.?????????????????? -??????????????? -??????????????????? -????????????( ????????? ) 2.????????????????????? -????????? -???????? -?????????

    31. ???????????????? IMC ??????? 5.???????????????? 1.???????????????????????????? 2.????????????????????????????? 3.?????????????????? 4.?????????????????????????????

    32. ???????????????? IMC ???????6.??????????????????????????? 1.???????????? -????????/???????? -??????????????????? -?????

    33. ???????????????? IMC ???????6.??????????????????????????? 2.??????????????? -????????????/?????????? -?????????????/????????????? -???????????????????????? ????/????????????????

    34. ???????????????? IMC ???????6.??????????????????????????? 3.??????? -??????????? -??????????

    36. ???????????????? IMC ???????6.??????????????????????????? 4.????????????????????????? -????????? -?????????? -????????????? -???????????? -???????????

    37. ???????????????? IMC ???????6.??????????????????????????? 5.????????????????????????? -????????? -?????????? -????????????????? -?????????

    38. ???????????????? IMC ??????? 7.?????????????????? 1.?????????????????? -?????? ???????????? ???????? ?????? ??????? 2.?????????????????? -??????? ????????

    39. ???????????????? IMC ???????8.????????????????????????????????????????? 1.??????????????????????????????????????????????? 2.?????????????????????????????????????????? 3.??????????????????? 4.???????????????????????????????????

    40. ???????? IMC 1.?????????????????????????????? 2.??????????????( ?????? ?????????????? ) 3.??????????????????????????? 4.??????????????????

    41. ?????????????????????????? Promotion Mix

    42. ?????????????????????????? Promotion Mix

    43. ?????????????????????????? Promotion Mix

    44. ?????????????????????????? Promotion Mix

    45. ?????????????????????????? Promotion Mix

    46. ???????????? http://www.google.com http://www.bus.tu.ac.th/usr mk201/download/ch13 Promotion.PPT

More Related
SlideServe
Audio
Live Player
Audio Wave
Play slide audio to activate visualizer
Slide 1

Sea Ice

Slide Player

AI NARRATOR Slide 1 of 12

Sea Ice

0:00 0:15