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TOURIST BEHAVIOR PATTERN AND MARKET PROFILES

TOURIST BEHAVIOR PATTERN AND MARKET PROFILES Japanese more than 12 million travelers a year less than 3% visit the Philippines travel in package tours More repeaters than first timers Speak very little English Wants Japanese food 4 to 5 days program only

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TOURIST BEHAVIOR PATTERN AND MARKET PROFILES

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  1. TOURIST BEHAVIOR PATTERN AND MARKET PROFILES • Japanese • more than 12 million travelers a year • less than 3% visit the Philippines • travel in package tours • More repeaters than first timers • Speak very little English • Wants Japanese food • 4 to 5 days program only • Average age of travelers in their early 40’s

  2. Cont.. Japanese • Tipping is not practiced in Japan • Considers Philippines value for money • Loves Philippines seafood • Very safety-conscious (peace and order) • Time and health conscious • Office ladies newest travel trend setter • Workaholics, bath-consciousness, groupism, consensus mindedness, face-consciousness Epicurean dependency, ceremonial animal, defenseless Japanese, modest people

  3. Koreans • More are now traveling • Usually on multi-destination packages • More male than female travelers • Travel in package tours • Speak very little English • Wants Korean food • 4 to 5 days program only • Average age of travelers in their 50’s • Tipping is not practiced in Korea • Loves Philippine seafood • Very safety, time and health conscious

  4. Taiwanese • More are traveling every year with their fast economic development • More male than female travelers • Travel on package tours • Speak very little English • Wants Chinese food • 4 to 5 days program only • Tipping practiced and pre-oriented • Loves Philippine seafood • Very safety, time and health conscious • Love to shop for Philippine specialties/delicacies

  5. Hong Kong • Travel in cheap package tours with high hotel standards • Count every centavo • Very meticulous with Chinese food without coconut oil • Up to 6 days program • Average age of travelers in their 30’s • Tipping is pre-oriented in Hong Kong

  6. Cont…Hong Kong • Considers Philippines value for money • Loves Philippine seafood • Very safety, time and health conscious • Go shopping in big department stores

  7. Singapore • Travel in cheap package tours with high hotel standards • Count every centavo • Speak English • Love to eat hot and spicy foods – check no beef or pork? • Up to 5 days tour program • Average age of travelers in their 40’s • Conscious in tipping

  8. Cont… Singapore • Loves Philippine seafood • Very safety conscious ( peace and order) • Time and health conscious • Go shopping in big department stores • Buys a lot of Philippine specialties & delicacies • Always compare host country with home

  9. Malaysian, Indonesians • Love to travel in package tours if ethnic Chinese • Speak English • Love chilies and spicy foods – no pork? • Up to 6 days program • Average age of travelers in their 40’s • Knows how to tip • Considers Philippines value for money

  10. Cont… Malaysians, Indonesians • Love Philippine seafood • Very safety, time and health conscious • Go shopping in big department stores • Buy lots of Philippine specialties and delicacies

  11. Thais • Do not speak English • Travel on multi-destination package tour • Chilies & spicy food is their main concern in dining – no beef? • Tipping is pre-oriented • Travelers basically ethnic than Chinese • Travelers in their 50’s

  12. Central Asia & China • Mainland Chinese • Travel in package tours with regular hotel standards but expect amenities in 3 stars hotel rooms like what they have in China • Count every centavos • Speak very little English • Very meticulous with Chinese food • Up to 6 days program • Average age of travelers in their 50’s

  13. Cont… Mainland Chinese • Tipping is pre-oriented • Considers Philippines value for money • love Philippine seafood • Very safety, time and health conscious • Usually have local Chinese contacts or association for their activities

  14. Indians • Travel in cheap package tours with high hotel standards • Count every centavo • Speak very accented English • Very meticulous with food – chilies & curries – no beef? • Up to 6 days program • Average age of travelers in their 40’s

  15. Cont… Indians • Tipping is on a case-to-case basis • Considers Philippine value for money • Love Philippine seafood • Very safety, time and health conscious • Go shopping under the bridge (Quiapo)

  16. EUROPEAN MARKET • British • Travel in package tours with high hotel standards • Count every centavo • Up to 15 days • Average age of travelers in their 50’s • Knows how to tip • Considers Philippines value for money • Love Philippines seafood

  17. Cont…British • Very safety, time and health conscious • Go for beach holidays and love the sun • Lager drinkers • Quite eccentric (odd behavior) • Love to play with words in speaking

  18. French • Travel in package tours with high hotel standards • Up to 15 days program • Nationalistic – speak French even if they know how to speak English • Average age of travelers in their 40’s • Knows how to tip • Considers Philippines value for money

  19. Cont… French • Very safety, time and health conscious • Go for beach holidays & love the sun • Gastronome • Wine should always be available in their meals

  20. Germans • Travel in package tours • Knows very little English • Wants to do what the locals do • Up to 3 weeks program • Average age of travelers in their 50’s • Knows how to tip • Make sure everything mentioned in the brochure is included in the package

  21. Cont… Germans • Considers Philippines value for money • Love Philippine beer and more on meat than seafood • Very time conscious • Go for more cultural aspect of the tour

  22. Italians • Travel in package tours • Knows very little English • Wants to do what the locals do • Up to 3 weeks program • Average age of travelers in their 50’s • Knows how to tip • Considers Philippines value for money

  23. Cont… Italians • Love Philippine beer and prefer more meat than seafood • Very time conscious • Sun lovers • Go for more cultural aspect of the tour • Be sure to include every detail of a tour as per itinerary

  24. EASTERN EUROPE • Filthy rich to those who can afford to travel • Very particular about their shopping • Like most Germans – beer is their water • Very time conscious of other people but not themselves • Speak English

  25. Middle East • Arabs • Travel individually • Speak English • Accommodations with cooking facilities • Very generous with tips but only while supply lasts • Average age of travelers value for money • Love Philippines seafood

  26. Cont… Arabs • Considers Philippines value for money • Love Philippine seafood • Very safety ( peace & order) • Time is relative, they’re on vacation • Be sure to arrange payment before service • Many have not seen rain at all

  27. Israeli • Travel in groups • Very daring ( safety if an important concern) • Very particular about the food they eat • Do not expect to give any tip • Be prepared to haggle up to the last cent on optional tours • Time conscious • Always looking for a bargain and business opportunities

  28. Africa • Travel individually • Stays in pension and 3 star-hotel • Very daring with safety concern • Very particular about the food they eat • Don’t expect to give any tip • Haggling for the cheapest price for optional tours • Always looking for a bargain & business opportunities

  29. NORTH AMERICA • CANADIANS & AMERICANS • More senior travelers • Travel in package tours • More repeaters than first timers/war memorials • Wants continental food/mcdonald’s & diners type of food or classy • 4 to 5 days program only

  30. Cont…Canadians/Americans • Tipping is 19-15% by practice • Considers Philippine value for money • Love Philippine seafood • Very, safety, time & health conscious • Wants everything like home, - hot & cold showers, aircon rooms, no pests or insects in the room, everything must work

  31. South America • More couples as travelers • Travel in package tours • More first timers • Speak Spanish or Portuguese • Wants meat as main course • 4 to 5 days program only • Average age of travelers in their 50’s

  32. Cont… South America • Generous in tipping • Considers Philippine value for money • Very safety, time and health conscious

  33. Central America • More couple travelers • Travel in package tours • More first timers • Speak Spanish or Portuguese • Wants meat as main course • 4 to 5 days program only • Average age of travelers in their 50’s • Generous in tipping • Very safety, time & health conscious

  34. Australians & New Zealanders • FIT travelers • Wants to do what the locals do • Tips are given based on service rendered • Beer drinkers • Considers Philippines value for money • Shoppers of essential goods and very few handicrafts • Good, clean beds in rooms are ok

  35. Pacific Islanders • Looks very much like us • Go for cosmopolitan lifestyle • Island type of cuisine will do ( fish & coconuts) • Shopping for essentials – go for big department stores • Look for value accommodation

  36. Filipinos • Big tippers • Easier to relate with • Happy go lucky • Fun lover • Go for good accommodations, low-end budget • Loves good food • Music lover • Afraid of getting tan – hates the sun • Love to be pampered, love bargains

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