SA SA SUPREME Store Focus December 2013 CHRISTINA KÖNIG Associate Analyst
Store Visit: Key Facts • Store Introduction Causeway Bay
Beauty consultancy in the Skincare Zone • Store Floorplan AVEDA concept salon CafféHabitú at the entrance/exit Brand shop featuring products by MAC, Bobbi Brown, Anna Sui and banila co. Nail spa services behind the brand shop The store is accessible via an escalator or staircase from street level. A small area with perfume displays is located on the floor between the main shop on the first floor and street level. As in other Sa Sa stores, Sa Sa Supreme sells fragrances, make-up, hair and skincare products. However, unlike other stores, Sa Sa Supreme features additional departments such as a boutique café, nail spa, beauty consultancy area and professional hair salon by AVEDA.
Premiumisation. One-stop shop for cosmetics and beauty services. Beauty and leisure destination. Digital testing ground. • Planet Retail visited Sa Sa Supreme to see the company’s latest premiumised lifestyle store concept. • Key Reasons for Visit