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Mondaq Review – Cozen O’Conner PowerPoint Presentation
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Mondaq Review – Cozen O’Conner

Mondaq Review – Cozen O’Conner

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Mondaq Review – Cozen O’Conner

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  1. Mondaq Review – Cozen O’Conner Review Period: November13th 2011 – November 11th 2012 Order dates: February 1st2012; January 31st2013

  2. The Mondaq ModelMarketing Expertise Readers can contact/visit website Proprietary databases Content distribution channel Business Users – search online for advice and information Professional Advisory Firms - showcase expertise by contributing articles, newsletters, client alerts etc. Mondaq.com Content distribution channel Content contributed 100’s of Websites & Intranets Content distribution channel Readers can contact/visit website Mondaq shows Named Users activities – Including email, name, job title, company etc. Mondaq Analytics help contributors: Identify their online marketing strengths & opportunities. Assess ROI. Understand target users current interest/needs. Target New Business.

  3. About Mondaq - Distribution Partners

  4. Mondaq.com – Usage Growth

  5. Mondaq Latest Developments • LinkedIn Development • In-House Counsel Association Partnerships • MCCA (USA) • CCCA (Canada) • ACLA (Australia) • CLASA (South Africa) • ICCA (India) • AIJA (International) • Peer Benchmark Comparison • Market Intelligence Report – Excel download • Video Content

  6. Activity Summary

  7. Readership Analysis by Month

  8. Readership Demographics

  9. Peer Benchmark Comparison By firm, over the last 12 months

  10. Peer Benchmark Comparison By article, over the last 12 months

  11. Peer Benchmark Comparison Key findings – based on previous 12 months data • Contribution strategy has been very successful in maximizing readership volumes with excellent levels of contribution across a wide range of practice areas.... 600% above average senior business and In-house Counsel readership in the US • No 4 Most Read Contributor for the USA • Most articles are securing reliable search engine clicks - indicating there are no major SEO issues. Titles are usually keyword rich with well structured paragraphs. • Excellent volume results secured for the Litigation, Arbitration & Mediation, Insurance and Employment & HR topics – • No 1 Most Read Contributor for Insurance topic in the US • No 2 Most Read for Litigation, Arbitration & Mediation in the US • Articles appeal most to senior business and In-House Counsel readers • Improving some individual article’s SEO effectiveness would further boost overall results for example increasing use of sub-headings and some topics areas could make titles more SEO effective e.g. Government & Infrastructure articles....avoid puns like ‘Budget Chicken’ and generic titles like ‘Infrastructure Alert - May 9, 2012’

  12. Articles & Authors Top 10 articles – based on previous 12 months data

  13. Articles & Authors Top 10 authors – historically

  14. Articles & Authors Practice Areas

  15. Market Intelligence Report Usage – last 12 months

  16. Performance Review Strengths • High volumes of regular contribution with improving per article readership results compared to last year – trends are upwards! • Detailed quality analysis of issues – demonstrating significant expertise • Worldwide brand exposure – 600% higher than USA average volumes of senior business and In-House Counsel readership secured • Excellent pick up of articles from external websites • Activate the LinkedIn Status updating • Supply any additional multimedia content – video’s, podcasts, etc? • Promote any Cozen O'Conner's events - seminars, webinars, forums? • Make better use of the readership data by using the MIR Excel download Opportunities

  17. Performance Review Mondaq sends to Ince & Co

  18. Performance Review Mondaq’s recommendations • Use the new Excel report to help identify hot writing topics, identify new business prospects and market your expertise more proactively – much easier format to use to manage and manipulate the data better • Set up the automatic Mondaq LinkedIn status update feature – to boost readership • Encourage authors within the firm to receive the Mondaq NewsAlert – it motivates them to review the readership data and write more effectively and keep an eye on hot topics and what competitors are writing about. Easy for Mondaq to action