The media and the literacies: media literacy, information literacy, digital literacy

1. The media and the literacies: media literacy, information literacy, digital literacy Prepared by: Doaa Mohamed Fathallah Article author : TiborKoltay SzentIstván University, Jászberény, Hungary

2. Outline • Introduction • What is LITERACY ? • Media literacy • Information literacy • Digital literacy • Comparison bet. Media & Information literacy • Multicultural literacy • Emerging technology literacy • Reproduction literacy • Multimodal literacy • Consumers and producers • conclusion • Video • Questions

3. Introduction • In Digital era : we are using digital media • Information : is available in large amounts through many tools especially digital ones. • Marshall McLuhan is a famous scientist in the field of media who said that : “the world has become a global village“. • Media influences: perceptions, beliefs and attitudes. • Media consumption: depends on user communication and the availability of digital products.

4. What is LITERACY ? Literacy is the state of being able to read and write ( Longman dictionary ) Literacyincludes visual , electronic and digital forms of communication.

5. Media literacy Media literacy is the ability to: • accessthe media • understand • critically evaluatemedia content • create communications / produce messages • Media literacy cares about how people comprehend, interpret , analyze and compose media messages. Example : Facebook , website or blog ……passive or active audience Egyptian Army (sms) in the revolution Q

6. Media literacy • Children and youth especially adolescents exposed to a large amount of media messages for entertainment through television, internet, music, movies and videogames. • Therefore Media literacy plays a role in the socialization when children and youth exposed to these messages. Entertainment leads to socialization • There is a need to understand the media work and citizens should know the political, ideological, economic and cultural dimensions of media.

7. Video Assignment Media Literacy (elementary school intro) ‏.mp4 OR http://www.youtube.com/watch?v=IysHjKE2D-Y

8. Information literacy Means To : Recognizewhen information is needed Identify Locate Think critically Evaluate Useinformation to solve a problem Note: Ward argument (2006) states that info. Lit. includes media lit.

9. Information literacy

10. Digital literacy Includes : The presentationof information The evaluationof information The organizationof information Through : The usage of digital tools & digital resources.

11. Digital literacy

12. Comparison

13. Multicultural literacy • Is the ability to Acknowledge compare contrast appreciate commonalities and differences in cultural behaviors beliefs and values, within and between cultures. Q

14. Emerging technology literacy • Is the ability to: adapt understand evaluate make use of the continually emerging innovations in information technology make intelligent decisions about the adoption of new tools & resources.

15. Reproduction literacy Means the creative re-use of existing materials (is embedded into digital literacy) .

16. Multimodal literacy promises a synthesis of multiple modes of communication Results : Singular modes New or Multiple meanings. Transformed into

17. Consumers and producers • People are regarded as receivers but not senders of messages. • NOW, content creation is easier than ever, because the same technology can easily be used to send and receive, thus many are already content producers. • The webbegan to develop as a global forum for conversations and there is explosive growth in online publishing, with an increasing number of writers who are specialists and non-specialists.

18. Conclusion Finally, The article gave us : • An overview about 3 main literacies and other new literacies definitions. • Similarities and differences between Media & Information literacies. • The attention to the blurring line between media consumers and producers.

19. Specific Questions • What is media literacy? • What are the other two important literacies? Information literacy & Digital literacy • What is the definition of multicultural literacy? • What are the other literacies mentioned in the article? Visual literacy, Emerging technology literacy, reproduction literacy & Multimodal literacy. • What the web develops in online publishing? It is recognized that the web began to develop as a global forum for conversations and we witness an explosive growth in online publishing, with an increasing number of writers (Beeson, 2005).

20. Discussion Questions • Do we need media literacy? Why? • To what extent we have the awareness of using digital tools & resources? • Are you a media literate person? & what skills do you have? • How can we apply media literacy in our society? In other words, through what channels can we aware people of media literacy?

21. Useful Links • Resources on Media and Media Literacy- University of Michigan, http://www.med.umich.edu/yourchild/topics/media.htm • The George Lucas Educational Foundation - For improving the K-12 learning process , http://www.edutopia.org/ http://www.edutopia.org/media-literacy • Media Awareness Network, www.media-awareness.ca • Association for Media Literacy, www.aml.ca • Concerned Children's Advertisers, www.cca-kids.ca

22. Any Questions …..