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India Tan Siew Hoon Regional Director South Asia

India Tan Siew Hoon Regional Director South Asia International Market Briefing 21 November 2006 Primary Key cities: Mumbai and Delhi Secondary cities: Chennai, Ahmedabad, Bangalore, Kolkata, Hyderabad NORTH

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India Tan Siew Hoon Regional Director South Asia

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  1. IndiaTan Siew HoonRegional Director South Asia International Market Briefing21 November 2006

  2. Primary Key cities: Mumbai and Delhi Secondary cities: Chennai, Ahmedabad, Bangalore, Kolkata, Hyderabad NORTH WEST EAST SOUTH

  3. Market Summary- India

  4. Rising India ….. • 2nd most populous country with 1.09 Billion • Current stage : Expansion, Acquisitons • Every Corner …GROWTH, GROWTH…GROWTH… • Manufacturing • Infrastructure • IT • In Literacy • Young Population : > 50% are less than age 25 • Dynamic Consumption Trends – From Savings to Spending

  5. Indian Consumer Snapshot • Increasingly affluent middle class (300 million) and is growing rapidly. Per capita income is increasing by around 5% a year, and its per capita expenditure is rising twice as fast. • Behaviours: ‘Cash rich/time poor‘, Bragging rights, Demand improved quality on their trips. Travel moves up the list of household spending priorities. • Multi-state itinerary: Sydney, Gold Coast/Cairns and Melbourne • Booking pattern: Short lead time for booking, pre-planned all inclusive itinerary, predominantly book through travel agents.

  6. Indian Consumer Snapshot • High maintenance: Start late, sleep late. Change in itinerary while they are still on the trip, transfers are very important • Loves: Icons, Cricket, Shopping, Nightlife (discos, pubs, shows & entertainment), Younger generation love soft adventure • Meals: Vegetarian vs Non Vegetarian • Peak Season : May, Dec, Feb, Oct , April

  7. India - Trade Development • Highly Fragmented Trade Distribution • ITO dominated market (approx 95% of leisure business) • Big 4 Operators (25% of the mkt share for Australia) with big marketing budgets: • Thomas Cook, Kuoni, TCI and Cox & Kings. • Up & Coming : Kesari Travel • Medium Size Operators (20% of the market share for Australia) • Either wholesalers or retailers (FIT or GIT). • Moderate Marketing budgets. • Small Operators (40% of the market share for Australia) • Retailers, FIT • Copy the Big Four itineraries. • City specific • A Lot of Family Owned Business

  8. Products In Market- What Travel Agents Are Selling • Key inclusions : • Visiting the Icons (Darling Harbour, Sydney Opera House, Sydney Harbour Bridge, The Rocks, etc) • Attractions: Sydney Aquarium, Sydney Tower, Cruise, Sydney Showboats • Shopping • Day trips to regions • Blue Mountains, Hunter Valley, Port Stephens or Canberra • Gap to fill: Personalised touring operators • Accommodation • Ranges from 3 to 5 star, with huge potential for luxury resorts stay - especially for Honeymoon segments • Optional FIT inclusions • BridgeClimb, Jetboats, Skywalk, Seaplane, Quad Bike

  9. Aviation Update- India • The only airline providing direct svc Key Players • 8 points around India. Gd connecting thru Spore • Cathay Pacific, Thai International, • Emirates Airline, and Air India code sharing with Qantas via Singapore or Bangkok. • Qantas Airways • 3x weekly from Mumbai to Sydney. Flying time 11.5 hrs • Code-share partnership with Jet Airways operating out of New Delhi (Daily from Delhi, Mumbai & Chennai ) • LCC: Create a new traveler segment from RAIL to FLIGHT!

  10. Tourism NSW focus • Capture top end of the Indian market – upscale family, Honeymooners, Potential for mono-incentive groups • Increase appeal of Sydney as a must visit holiday destination • Maintain 2 to 3 nights’ stay in Sydney • Increase length of stay through diversity of experiences in Sydney & Surrounds • Increase NSW operators’ awareness & interest in India Integrated approach for PR & Media (consumers), Trade Development in-market and with NSW operators and Australian ITOs

  11. Trade – ASP Famil Feb 06

  12. Trade- Corporate Incentive Famil Feb 06

  13. Trade: Spectacular Sydney Night Out at India Sales Mission Sept 06

  14. Trade Partnership: Thomas Cook-Times of India 16 Page Australia Booklet Mar/ Apr 06

  15. Trade Partnership: Holiday Representation & Trav Talk Trade Publication • Advertorial & Tactical Ad In Trav Talk (26,000 Copies Circulation, 120,000 Readers) Sept 06- Jan 07

  16. PR/ Media: Editorials in Economic Times Mar 06

  17. PR/ Media: Zee TV “Full Circle” Travelogue (Feb 06)

  18. PR/ Media: 20 Page Vivaha Sydney Wedding Supplement Sept 06

  19. Moving Ahead – Challenges • Increase competition – active NTOS with $$ budget • Increased resources by other STOs • TQ, Gold Coast Tourism Bureau, MCVB • Perception of Sydney as only for 2 nights’ stay • Engage ITOs & NSW suppliers: overcome perception that India is a difficult market • Manage yield

  20. Why Should You Invest in India • Small Base, Good yield: • Highest TIEV per visitor to NSW (A$2604) across all Emerging markets (China, Korea, etc) • 3rd Highest TIEV per visitor to NSW across all markets. • Higher than USA (A$1466), China (A$1727), Japan (A$1304), Korea (A$2094) (IVS June 06) • No language barrier: • Fluent in English and comfortable with international travel. • Air transport liberalization • more Indian airlines and more foreign carriers adding new services or increasing frequencies. • More outbound travel: • Growing number of multinationals investing in India = more outbound travel for conventions, incentives and business travel. • Higher desirability to visit Australia • Marketing impact of Bollywood movies • Greater segmentation in the market: • stronger demand for travel among families, young people, women and seniors. • Growing demand for niche travel products e.g. honeymoon and cruises

  21. How You Can Be Involved! Upcoming Market Opportunities- India Jan- Dec 07

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