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Social media & new corporate culture

update. Social media & new corporate culture. contents. Social media & brand reputation Control is not an option Strong culture is a win-win Do not block social media conclusion. Social media & brand reputation. Social virus Emotional , day-to-day stresses & challenges

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Social media & new corporate culture

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  1. update Social media & new corporate culture

  2. contents • Social media & brand reputation • Control is notan option • Strong culture is a win-win • Do not block social media • conclusion

  3. Social media & brand reputation • Social virus • Emotional,day-to-daystresses & challenges • Case: • John • Employee adidas • Social virus

  4. John of the past John of the future

  5. Control is notan option • FEARS • Propagating anti-brand sentiment • Sharingsensitive information brand image • How to stop it? • impossible

  6. Control is notan option • Sharing is expressing • Heartsandminds Stopping itresults in backfiring • Raising awareness is solving

  7. Strong culture is a win-win Corporate culture Implementsocial media in corporate culture Social media

  8. Strong culture is a win-win • money towardssocial media training • Internal brand training • guidelines example Benefits of social media guidelines Guidingvalues & principles

  9. Do not block social media New way tousesocial media corporate culture = no social media

  10. Do not block social media • Social media topromote • Collaboration • Brand awareness • Learning • innovation

  11. Conclusion: new is not bad • New technology & socialnorms • Distractions • New communication skills • For some employees • More natural • More productive • Tool forgreater business productivity

  12. sources • http://www.business2community.com/social-media/social-media-and-the-new-corporate-culture-071458 • http://smg.adidas-group.com/

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