As we move deeper into the age of immersive technology, one might wonder: is 2D animation still relevant in 2025, or has it become a relic of the past? With innovations such as 3D animation, AI-generated visuals, and hyper-realistic motion graphics taking center stage, it's easy to assume that traditional 2D animation has faded into obsolescence. However, the reality is far more nuanced—and surprisingly optimistic.
While there are plenty of exciting new technologies out there, 2D animation is still a crucial, flexible, and powerful form of storytelling! In this article, we will focus on the richness of 2D animation today, advantages of 2D animation versus new mediums, and when it is strategically best to select 2D animation.
A Short History of 2D Animation
For over one hundred years, 2D animation has been an important part of the entertainment industry. From hand-drawn shorts like Steamboat Willie to shows like The Simpsons and Avatar: The Last Airbender, 2D animation has continuously contributed to culture in every country and corner of the globe.
2D animation has evolved throughout the years, from cel animation to digital programs like Adobe Animate and Toon Boom Harmony. This evolution helped reduce production time while maintaining the visual appeal and stylistic options of the 2D animation medium.
Transformations in Animation Technology
There have been major shifts in animation over the past few years. 3D animation (along with rendering engines) is providing great depth and realism - AI animations can generate assets, sync mouth movements, as well as assist in storyboarding. Motion graphics is the combination of moving typography, abstract visuals, and transitions to create the modern look and feel.
With all the advancements in animation technology, why are so many creative professionals and brands still using 2D animation services?
