Outdoor Advertising Options in India - PowerPoint PPT Presentation

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  1. Outdoor Advertising Options in Delhi & NCR visit us www.organizedoutdoor.com

  2. • Delhi Delhi has a population of about 16.3 has a population of about 16.3 million, making it the second most million, making it the second most populous populous city and city and 4th area area in the world in the world.. 4th- -largest urban largest urban • Delhi is the largest commercial centre Delhi is the largest commercial centre in northern in northern India. India. • Delhi Metro is the world's 13th largest Delhi Metro is the world's 13th largest metro system in terms of length. Delhi metro system in terms of length. Delhi Metro was India's first modern public Metro was India's first modern public transportation system which has transportation system which has revolutionised travel by providing a revolutionised travel by providing a fast, reliable, safe, and comfortable fast, reliable, safe, and comfortable means of transport means of transport.. Delhi Delhi

  3. Advertising Advertising Options Options in in Delhi Delhi Bus Branding Bus Queue Shelters Hoardings Mall Branding Metro Branding Airport Branding Metro Station & Railway Station Branding

  4. DMRC New Feeder Buses DMRC OLD Feeder Buses DMRC Delhi Feeder Bus Branding DMRC Delhi Feeder Bus Branding

  5. Some Figures… Some Figures… • No. of Buses : 200+ • Average Trip Per Bus : 7 • Average Time Per Trip : 1.5 hrs. – 2.5 hrs. • Total No. of Routes : 40+ Delhi Metro Feeder Bus Branding Delhi Metro Feeder Bus Branding

  6. Delhi HOHO Bus Branding Delhi HOHO Bus Branding

  7. Some Figures… Some Figures… • No. of Buses : 14 • Area : 20+ Tourist Spots • Travellers (Till 2014) : 200,000 + HOHO Bus Branding HOHO Bus Branding

  8. DIMTS CLUSTER CITY BUS BRANDING DIMTS CLUSTER CITY BUS BRANDING

  9. Some Figures… Some Figures… • No. of Buses : 250+ • Area : Delhi NCT • Travellers (Till March 2017) : 2.5 Million+ • Branding Type : Conductor Side & Back Side DIMTS CLUSTER BUS DIMTS CLUSTER BUS

  10. Bus Queue Shelter Branding Bus Queue Shelter Branding

  11. Some Figures… Some Figures… • No. of Shelters : 2500 + • Average Passenger Per Day : 8.1 Million • Main Bus Stand : Kashmere Gate,Sarai Kale Kha,Anand Vihar • Service Type : City Buses Source : delhi govt. Delhi Bus Shelter Branding Delhi Bus Shelter Branding

  12. Delhi International Airport Delhi International Airport

  13. Delhi International Airport Branding Delhi International Airport Branding

  14. Some Figures… Some Figures… • Total Area : 5,106 Acres • Passenger Traffic : 44.5 Million (Approx..) • International Airlines : 43 • Aircraft Movements : 3,00,889 • Feature : T3 - 8th largest passenger terminal Source : wikipedia Delhi International Airport Branding Delhi International Airport Branding

  15. MALL BRANDING MALL BRANDING

  16. Top Malls Across Delhi Top Malls Across Delhi • DLF Emporio Mall : 320,000 sq ft • DLF Promanade : 450,000 sq ft • Select City Walk : 280,000 sq ft • Pacific Mall : 260,000 sq ft • Metro Walk :220,000 sq ft MALL BRANDING IN Delhi MALL BRANDING IN Delhi

  17. DMRC Delhi Metro Branding DMRC Delhi Metro Branding

  18. Some Figures… Some Figures… • Total Corridor : 213 Km • No. of Station : 160 • No. of Interchange Station : 11 • Daily Ridership : 2.6 million daily (Approx.) • Highest Ridership: 3.15 Million (28thAug 2015) Source : Dmrc - wikipedia DELHI DMRC Metro Branding DELHI DMRC Metro Branding

  19. New Delhi Railway Station Branding New Delhi Railway Station Branding

  20. Some Figures… Some Figures… • Operated By : Northern Railway • No. of Platforms : 16 • No. of Halting Trains: 97 • No. of Originating Trains: 93 • No. of Terminating Trains: 97 Source : indiarailinfo Delhi Railway Station Branding Delhi Railway Station Branding

  21. Hoardings Hoardings

  22. Some Figures… Some Figures… • Total No. of Hoardings : 3000 + • Media Types : Hoardings, Police kiosk, Mobile display, Public Toilets, Pole Kiosk, Gantries. Source : NDMC Outdoor Media in Delhi Outdoor Media in Delhi

  23. Gurgaon has become a leading financial Gurgaon has become a leading financial and industrial hub with the third and industrial hub with the third highest per capita income in India highest per capita income in India.. • Gurgaon is Gurgaon is centre Fortune 500 Fortune 500 companies. centre for more than 250 for more than 250 companies. • Real estate is a major force in the Real estate is a major force in the city's economy. Gurgaon is home to some city's economy. Gurgaon is home to some of the nation's most valuable real of the nation's most valuable real estate estate.. • Gurgaon municipal corporation area has Gurgaon municipal corporation area has an estimated population of 876,824 as an estimated population of 876,824 as per 2011 India census. per 2011 India census. Gurgaon Gurgaon

  24. Advertising Advertising Options Options in in Gurgaon Gurgaon Hoardings Mall Branding Metro Branding DLF Cyber City Branding Rapid Metro Branding Metro Station Branding Cinema Advertising

  25. MALL BRANDING MALL BRANDING

  26. Top Malls Across Gurgaon Top Malls Across Gurgaon • Ambience Mall : 18,00,000 sq ft • MGF Metropolitan : 3,50,000 sq ft • DLF Mega Mall : 260,000 sq ft • City Centre Mall : 260,000 sq ft • JMD Regent Arcade : 140,000 sq ft Source : delhi-ncr.mallsmarket MALL BRANDING IN Gurgaon MALL BRANDING IN Gurgaon

  27. Hoardings Hoardings

  28. Some Figures… Some Figures… • Total No. of Hoardings : 200 + • Media Types : Hoardings, Mobile display, Pole Kiosk, Gantries. Source : MCG Gurgaon Outdoor Media Gurgaon Outdoor Media

  29. Gurgaon Metro Gurgaon Metro - - DMRC DMRC

  30. Some Figures… Some Figures… • Total Corridor : 14.5 Km • No. of Stations : 10 • Main Stations : MG Road, IFFCO Chowk, Sikandarpur, Huda City Centre • Daily Ridership : 1.1 million daily (Approx. on Yellow Line) Source : times of india.india times Gurgaon Metro Branding Gurgaon Metro Branding – – Delhi Metro Delhi Metro

  31. Rapid Metro Branding Rapid Metro Branding

  32. Some Figures… Some Figures… • Total Corridor : 5.1 Km • No. of Stations : 6 • No. of Interchange Stations : 1 • Daily Ridership : 35,000 (Approx.) Source : Rapid Metro - wikipedia Rapid Metro Branding Rapid Metro Branding

  33. Advertise @ DLF Cyber City Advertise @ DLF Cyber City

  34. Some Figures… Some Figures… • Reach : 2,00,000 (approx.) • Companies : 600 + • Media Options : Pillar Branding, Parking Boards, Elevators Branding, Trivision, Shoe Shiners, Scrollers, Ad- Benches and Common Area. Source : officemedia DLF Cyber City DLF Cyber City

  35. Gurgaon Bus Shelter Gurgaon Bus Shelter

  36. Some Figures… Some Figures… • No. of Shelters : 100+ • Average Passenger Per Day : 150000 • Main Bus Stand : Cyber Park, Huda City Center • Service Type : City Buses Source : MCG GURGAON BUS SHELTER GURGAON BUS SHELTER

  37. CINEMA ADVERTISING CINEMA ADVERTISING

  38. On On- -Screen & Off Screen & Off- -Screen Advertising Screen Advertising • On- Screen Advertising : Mute Slide & Audio Visual Commercial • Off- Screen Advertising : Standee, Tray Mat, Trivision, Washroom Branding, Ticket Jacket Branding, Scrollers Branding etc. Cinema Advertising in Gurgaon Cinema Advertising in Gurgaon

  39. Noida city Noida city has the highest per capita has the highest per capita income in the whole National Capital income in the whole National Capital Region. The Noida Authority is the Region. The Noida Authority is the richest civic bodies in the richest civic bodies in the country. country. • Noida is famous for excellent roads and Noida is famous for excellent roads and considered Country's greenest considered Country's greenest city. city. • Noida is a major hub for multinational Noida is a major hub for multinational firms outsourcing IT services & Energy firms outsourcing IT services & Energy and Power Utility and Power Utility companies. companies. • As per provisional data of 2011 census, As per provisional data of 2011 census, Noida had a population of 642,381 out Noida had a population of 642,381 out of which males were 352,577 and of which males were 352,577 and females were 289,804. The literacy females were 289,804. The literacy rate was 88.58 rate was 88.58 percent. percent. Noida Noida

  40. Advertising Advertising Options Options in in Noida Noida Bus Branding Bus Queue Shelters Hoardings Metro Station Branding Mall Branding Metro Branding Cinema Advertising DND Flyover Advertising

  41. Bus queue Shelter Bus queue Shelter

  42. Some Figures… Some Figures… • No. of Shelters : 400 + • Average Passenger Per Day : 1.1 Million • Main Bus Stand : ISBT Sectore 35 • Service Type : Interstate, InterCity Source : Noida Authorty Noida Bus Shelter Branding Noida Bus Shelter Branding

  43. Hoardings Hoardings

  44. Some Figures… Some Figures… • Total No. of Hoardings : 400 + • Media Types : Hoardings, Mobile display, Public Toilets, Pole Kiosk, Gantries. Source : Noida Authority Noida Outdoor Media Noida Outdoor Media

  45. Noida Metro Noida Metro - - DMRC DMRC

  46. Some Figures… Some Figures… • Total Corridor : 13.1 Km • No. of Station : 6 • Main Station : Sector 18, City Centre • Daily Ridership : 1 million daily (Approx. on Blue Line) Source : times of india.india times Noida Noida Metro Branding Metro Branding – – Delhi Metro Delhi Metro

  47. Mall Branding Mall Branding

  48. Top Malls Across Noida Top Malls Across Noida • DLF Mall of India : 200,000 sq ft • Great India Place : 18,00,000 sq ft • Centerstage Mall : 3,00,000 sq ft • Spice Mall : 1,50,000 sq ft • Ansal Plaza Mall : 7,50,000 sq ft Source : delhi-ncr.mallsmarket MALL BRANDING IN NOIDA MALL BRANDING IN NOIDA

  49. DND FLYOVER (DELHI DND FLYOVER (DELHI – – NOIDA Direct) NOIDA Direct)

  50. Some Figures… Some Figures… • Vehicular Traffic: 200,000 per day (2 passengers/vehicle) • Frequency : 80% travels 4 days a week Source : DND _ Times Noida Outdoor Media Noida Outdoor Media