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First half 2012 analysis on Global and SA adspend Trends

The Q1 2012 report by Nielsen reveals a growing trend in global advertising expenditure, with consumer confidence on the rise, leading to a 3.1% year-on-year increase. Among various mediums, the Internet saw the fastest growth at 12.1%. Television continues to dominate ad spend, with strong performances in North America and Asia-Pacific. Conversely, print media faces challenges, with magazines experiencing declines. The report highlights regional variations in ad spend growth, emphasizing differing paces across North America, Europe, and Latin America.

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First half 2012 analysis on Global and SA adspend Trends

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  1. First half 2012 analysis onGlobal and SA adspend Trends

  2. Global Advertising Trends insights from the Nielsen Global AdView Pulse Q1 2012

  3. Global consumer confidence is growing

  4. and so does ADVERTISING Source: Nielsen

  5. Rising 3.1% YOY in Q1 ADVERTISING EXPENDITURE TREND million USD Source: Nielsen Global AdView Pulse Q1 2012 Based mainly on published rate cards

  6. Feb and Mar the best performing months

  7. Internet the fastest growing medium… 12.1% 3.1% Internet Newspapers 7.9% Radio 2.8% Television 6.4% Outdoor -1.4% Magazines 4.1% …while magazines show a dip Cinema

  8. But TV holds the biggest share of spend Q1 2012 Television Newspapers Magazines Cinema Radio Outdoor Internet

  9. Growth proceeds on different paces North America Asia Pacific ME & Africa Latin America West Europe +1.7% +2.1% +9.6% +23.3% -1.4% Western Europe sees a dip when comparing Q1 2012 vs. Q1 2011, on the back of the Euro-zone crisis

  10. Press still commands +30% share in Europe and Asia Pacific Media -- % Share of Spend -- Q1 2012 Television Newspapers Magazines Source: Nielsen Global AdView Pulse Q1 2012. Note: Internet share is based on a smaller subset of countries included in the report and should only be taken as an indication. Cinema Radio Outdoor Internet

  11. North America increases marginally +4.0%growth for TV North America +2.1% -5.0%decline for magazines Canada -0.5 -3.6%decline for Healthcare US +2.2% +8.6%growth forFinancial Q1 2012 vs Q1 2011

  12. Europe sees a dip in spending +12.1%growth for Internet Europe -1.4% -1.2%decline for Television UK Germany -1.8% +2.1% +4.8%growth for Cloth. & Acc. France +3.9% Italy -5.0%decline forFMCG -7.6% Spain -14.0% Q1 2012 vs Q1 2011

  13. Asia Pacific shows a marginal increase +5.4%growth for Newspapers Asia Pacific China +1.7% -2.5% -0.6%small dip for Television Japan +5.5% +9.1%growth for Entertainment Australia -4.8% -0.7%small dip forAutomotive Q1 2012 vs Q1 2011

  14. Latin America performs very well Mexico +7.5%growth for TV -6.1% +7.6%growth for Magazines in 2011 Brazil Latin America +13.3%growth for Automotive +14.9% +9.6% Argentina +28.5%growth for Telecoms +16.8% Q1 2012 vs Q1 2011

  15. SA Advertising TrendsFirst Half ‘12

  16. Total all Media with print splitZAR (Millions) ZAR (Millions) Excluding SP

  17. Media Split Jan – Jun 2012 ZAR (Millions) % =Share of Voice

  18. Top 10 Daily Newspapers (Jan – Jun ‘12) ZAR (Millions) Excluding SP

  19. Top 10 Weekly Newspapers (Jan – Jun ‘12) ZAR (Millions) Excluding SP

  20. Top 10 Magazines (Jan – Jun ‘12) ZAR (Millions) Excluding SP

  21. Top 10 Advertisers in Magazines (Jan – Jun ‘12) ZAR (Millions) Excluding SP

  22. Top 10 Advertisers in Newspapers (Jan – Jun ‘12) ZAR (Millions) Excluding SP

  23. Thank You! Milton Tshabalala (011) 495 3124 Milton.tshabalala@nielsen.com

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