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Resource Development

Resource Development. Cindy Ransick, May 2010 development @h fhsloco.org or 805-782-0687. Framework for Successful Fundraising. National Statistics: Private Contributions : 77% from individuals 11% from foundations 5% from corporations 7% from bequests

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Resource Development

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  1. Resource Development Cindy Ransick, May 2010 development@hfhsloco.orgor 805-782-0687

  2. Framework for Successful Fundraising National Statistics: Private Contributions: 77% from individuals 11% from foundations 5% from corporations 7% from bequests ** Churches and religious organizations are normally considered the recipients of charitable gifts, receiving 35% of all contributions.

  3. Donor Pyramid Up the Pyramid: Smaller prospect set More personalization Higher engagement Preferred charity Larger gifts

  4. Most Effective Technique: “If you ask someone you know [face-to-face] for a gift they could afford to a cause they like, there is a 50% chance they will give something. Of the 50% that say yes to your request, half of them will give you the amount you ask for; the other half will give you less. This is a much higher response rate than you can get from any other kind of fundraising. (Compare the 1% to 3% you may get from direct mail or the 5% to 10% from phoning.).” -- Kim Klein, Fundraising for Social Change, 2001 (Kim Klein & the Grassroots Fundraising Journal are great resources for smaller affiliates)

  5. Reasonable Fundraising Cost Guideline

  6. Case for Support Telling the Story! What would compel you to write a check? Why do you give your money? Do you give to the cause because a friend asked? Do you give for the love of the cause? What persuades you? The same thing will help you reach others.

  7. CASE STUDY: True Story of a $500,000 Campaign: Success with Two Donor Couples Gala event invitation > Dinner with Board Chair > Invitation to join Golden Hammer Society with a $40,000 gift to sponsor a house > Doubled pledge > First donor couple hosts Habitat house party with second donor couple attending and giving $5,000 > Invitation to lunch and dedication > Gala sponsorship and auction bidding. > Shown map of 83 acres > Two couples discuss the land purchase > Executive Director leads tour of property > Couples each pledge $250,000 – which completes the campaign.

  8. Fundraising Techniques It’s true board members need to GIVE, GET, and GATHER on behalf of the affiliate. There is no magic to fundraising, it’s hard work and it takes a team to accomplish the goals set by the group. Everyone must do their part. What are you willing to do to make the team strong?

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