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Mobile App Marketing Best Practices

Mobile App Marketing Best Practices. Micah Adler Founder & CEO, Fiksu. Agenda. Mobile: Big Opportunities, Big Challenges Brief overview of Fiksu Mobile app marketing best practices. Multi-Billion Dollar App Economy…. $19B Mobile apps and advertising revenue in 2012

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Mobile App Marketing Best Practices

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  1. Mobile App Marketing Best Practices Micah AdlerFounder & CEO, Fiksu

  2. Agenda • Mobile: Big Opportunities, Big Challenges • Brief overview of Fiksu • Mobile app marketing best practices

  3. Multi-Billion Dollar App Economy…. $19B Mobile apps and advertising revenue in 2012 (MARY MEEKER, DEC 2012) $74B Revenue will be generated by mobile apps in 2016 (GARTNER, DEC 2012) 182B App downloads by 2015

  4. With Big Opportunity Comes Big Challenges 1.5M Apps in the App Store and Google Play 15K New apps per week 200+ Mobile ad networks

  5. High performance mobile app marketing platform • Aggregation layer for the entire mobile ecosystem • Turnkey integration to all relevant sources of downloads • Access worlds largest mobile media inventory • Intelligent algorithms optimize performance • Industry leader in app marketing attribution and analytics • Fiksu clients: • 100s of top tier app brands use the Fiksu platform • Cost-effectively obtain large volumes of loyal users • Get up to speed quickly; keep up with the fast moving mobile ecosystem

  6. High performance mobile app marketing platform • The Fiksu Team: • 170 mobile app marketing professionals • Boston, Northampton, San Francisco • London, Helsinki, Seoul, Singapore • Outstanding technology team • Selected by BBJ this month: • #1 best place to work in Massachusetts (mid-size companies)

  7. Mobile App Marketing: Some Best Practices • Set strategic app-oriented marketing goals • Target engaged loyal users • Use optimization to drive performance • Choose a mobile marketing technology partner

  8. Set Strategic Goals NON STRATEGIC STRATEGIC Tying mobile app objectives to your primary business purpose New revenue attributed to app Customer engagements Retention of existing customers • Rank for rank’s sake • Hit a specific overall rank • Hit a specific category rank • Stay ahead of your competition • Generate a specific number of downloads

  9. Target Loyal Users • Based on your key performance indicators • Repeat usage • In-app purchases • Registrations • Sale of physical goods • Average cost to acquire loyal user: $1.20 – $1.50* Optimize on Downloads Optimize on loyal users- Up to 3x performance • *Fiksu Index: measures loyal user as someone who open an app 3x or more

  10. Optimize Your Campaigns • Inter-network optimization • Market your app across multiple channels! • Mobile Ad Networks • Large Mobile Publishers • RTB Exchanges • Social Networks • Intra-network optimization • Optimize app store rank for more organic users • Fiksu can improve performance up to 3X

  11. Choose a proven mobile marketing technology partner • Navigate unfamiliar channels • Overcome mobile ad attribution challenges • Utilize massive data trove of app actions (Fiksurecords 80B marketing events every month!) • Integrate reporting – single entry point into all data

  12. Thank You! Contact Fiksu sales@fiksu.com 855.463.4578 www.fiksu.com @fiksu Download free eBooks and white papers www.fiksu.com/ebooks

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