What is Mobile Commerce Website Design?
Mobile Commerce - Las Vegas SEO Company There’s a tiny cash register in your pocket. It’s called a smart phone. And it’s changing the way we shop.If your business sells anything online, you must gear up for mobile commerce, or what we call ‘mcommerce.’Mobile commerce is big and getting bigger. Just take a look at the numbers:● 29% of mobile users have already used a phone to make a purchase (source: BI Intelligence).● 12% of eCommerce in 4Q 2012 were made via smart phone or tablet (source: ComScore)● There will be 500M mobile shoppers worldwide by 2016 (source: yStatus)● Expect triple digit growth rates in mcommerce thru 2016. (source: yStatus)● In 2013 Asia Pacific ecommerce sales will overtake North America ecommerce sales with over a third of globel ecommerce sales from AsiaPacific (source: yStatus)● Men in U.S. are 20% more likely than women to use mobile to make a purchase (source: Kantar Media).● 43% of tablet computer users spend more time on their tablets than their computers (source: Google)● 33% of tablet computer users spend more time on their tablets than watching TV (source: Google)● Tablet users are early adopters who typically spend more money, book more trips, and consume more media content (source: Adobe)The bottom line is your ecommerce site MUST support mcommerce.So what can you do? Well, your ‘old’ website probably doesn’t fit well on smaller screens. Sure, you can ‘see’ the site on your smart phone or tablet, but you can’t shop easily. For example, the text may be too small to read. And the navigational features, like hover buttons and drop down menus, won’t be intuitive for mobile users who move through sites by tapping and sliding.Moreover, your ‘old’ site is most likely too heavy for mobile. It may load too slowly on mobile. Mobile shoppers prefer speedy pages and beautiful, tactile images and graphics.One quick workaround is to create subdomains for your website, something like ‘m.yourdomain.com.’
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