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Help Us Overthrow the Tall/Short Mafia

Help Us Overthrow the Tall/Short Mafia. By Ray Magliozzi TLOC (hardback book), page 588. Which size would you like?. Small? Medium? Large? Extra-Large?. Unless you go to Starbucks…. VENTI. SHORT. TALL. GRANDE. Consider CONNOTATION of coffee sizes. . “Answers” on the next slide.

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Help Us Overthrow the Tall/Short Mafia

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  1. Help Us Overthrow the Tall/Short Mafia By Ray Magliozzi TLOC (hardback book), page 588

  2. Which size would you like? Small? Medium? Large? Extra-Large?

  3. Unless you go to Starbucks… VENTI SHORT TALL GRANDE

  4. Consider CONNOTATION of coffee sizes  “Answers” on the next slide

  5. Consider CONNOTATION of coffee sizes Collectively, these are “average Joe” terms. The benefit is that anyone can order an item utilizing any of these terms and will be understood.

  6. “Answers” on the next slide

  7. Generally, Starbucks has created its own coffee language that hints of the foreign, exotic, distinguished in order to confer sophistication and prestige upon its customer/drinker.

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