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Explore the changing landscape of digital advertising spend in April 2013 across various categories, including Business to Business, Financial, Retail, FMCG, and more. Discover percentage shifts and internet growth statistics according to Nielsen AdDynamix data.
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Adspend Shifts April 2013 Source: Nielsen AdDynamix
Internet investment by category -21.6% +63.9% +0.4% -4.4% +27.4% +26.1% +56.9% +35.5% -12.5% -21.8% +123% Source: Nielsen AdDynamix
Business to Business Source: Nielsen AdDynamix
Business to Business Internet growth Source: Nielsen AdDynamix
Financial Source: Nielsen AdDynamix
Financial Internet growth Source: Nielsen AdDynamix
Travel, Transport and Leisure Source: Nielsen AdDynamix
Travel, Transport and Leisure Internet growth Source: Nielsen AdDynamix
Retail Source: Nielsen AdDynamix
Retail Internet growth Source: Nielsen AdDynamix
Education, Government Source: Nielsen AdDynamix
Education, Government Internet growth Source: Nielsen AdDynamix
FMCG Beverages Source: Nielsen AdDynamix
FMCG Beverages Internet growth Source: Nielsen AdDynamix
FMCG Health and Beauty Source: Nielsen AdDynamix
FMCG Health and Beauty Internet growth Source: Nielsen AdDynamix
FMCG Home Source: Nielsen AdDynamix
FMCG Home Internet growth Source: Nielsen AdDynamix
FMCG Food Source: Nielsen AdDynamix
FMCG Food Internet growth Source: Nielsen AdDynamix
FMCG Baby Source: Nielsen AdDynamix
FMCG Baby Internet growth Source: Nielsen AdDynamix