The Many Roles of Supply Chain

1. The Many Roles of Supply Chain Elizabeth Farrar | 03.08.2013| UK Gatton College Supply Chain Forum

2. Quiz: Sylvania Socket Survey CONFIDENTIAL What % are aware that incandescent lamps are being phased out through government legislation? How many report having LED bulbs? What % believe it’s important that their bulb is Made in America? Gatton College of Business Supply Chain Forum | 03.08.13

3. About Me • Education • MBA, University of Kentucky • Bachelors in Business Management, University of Kentucky • LEAN Leader, OSRAM Sylvania • Work • Supply Chain Analyst I, OSRAM Sylvania Logistics MDC • Supply Chain Analyst II, OSRAM Sylvania LPD Supply Chain, Versailles • Planning Analyst III, OSRAM Sylvania Halogen Supply Chain, Winchester • Cutting Board Catering, Owner and Chief Chopper Gatton College of Business Supply Chain Forum | 03.08.13

4. OSRAM SylvaniaGeneral • Our Business • We're proud of our long­standing reputation of providing solutions in homes, businesses and institutions, automobiles and a broad range of specialty applications.   • Over the years, we've changed to reflect the markets we serve and the customers we reach. • But one thing has remained constant - a belief that our ideas can make a difference in every person's life and that our products reflect a commitment to making our world more comfortable, more productive and more imaginative. Jefferson Memorial Gatton College of Business Supply Chain Forum | 03.08.13

5. OSRAM SylvaniaGeneral • Our Brands • OSRAM is proud to offer an innovative spectrum of advanced, energy-saving lighting products, systems and services from: • OSRAM • OSRAM SYLVANIA • Traxon Technologies • ENCELIUM Technologies • OSRAM Opto Semiconductors Hoover Dam Gatton College of Business Supply Chain Forum | 03.08.13

6. OSRAM SylvaniaGeneral • History and Present • Over 110 years old • Began re-working burnt out bulbs in 1901 • North American portion of OSRAM AG, Germany • Currently being spun off from Siemens • Customers range from industrial to retail and automotive Union Square, New York, NY Gatton College of Business Supply Chain Forum | 03.08.13

7. OSRAM Global Reach • Global Statistics OSRAM Sylvania NAFTA • 22 Manufacturing Sites • US, CA, PR, MX • 11,200 Employees • HQ Danvers, MA OSRAM ROW • 53 Manufacturing Sites • 18 Countries • 35,000 Employees • HQ Munich, Germany Gatton College of Business Supply Chain Forum | 03.08.13

8. SylvaniaProducts Get them while you can! Gatton College of Business Supply Chain Forum | 03.08.13

9. Today’s Business Environment • It’s a tough world out there... • Layoffs/closings • Economy • Government • Compliance/laws/ethics • Job market • Do more with less, faster • Meeting expectations from • Management • Customers • Co-workers • Beating the competition Gatton College of Business Supply Chain Forum | 03.08.13

10. What is Supply Chain and SCM? • Generally Accepted Definitions • Wikipedia: • A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. • Goldsby (Supply Chain Management): • Supply Chain Management is the integration of key business processes from end user through original suppliers that provides products, services and information that add value for customers and other stakeholders. • Sylvania Definition • The management of inventories based on financial impact, forecasted demand and actual customer sales • Providing the customer with what they need, when they need it, while keeping inventories low • Inventory low, customer service high • Exact definition different for every company Gatton College of Business Supply Chain Forum | 03.08.13

11. Beyond Supply Chain • What is expected in addition: • Deployment • Monitor and redeploy • Customer Service/Order Management • Track large orders • Advise availability • System limitations • Export only monitoring • Special requests • Quality • Understand issues • Push to resolve – protect the customer from issues in quality as well as supply • Purchasing • Monitor and reduce cost/pricing • Negotiate raw material levels and cost at vendors Gatton College of Business Supply Chain Forum | 03.08.13

12. Beyond Supply Chain • What is expected in addition: • New Product Development • Be realistic • Push sales after launch • Manufacturing capabilities • Be aware of how affecting supply • Anticipate/resolve issues • Proactively search for improvement opportunities • Product end of life management • Suggest items to discontinue • Follow up to complete within systems • Ensure usage of old materials Gatton College of Business Supply Chain Forum | 03.08.13

13. The Many Roles of Supply ChainSummary • Today’s World • Today’s business world is tough. Full of financial challenges and hard business decisions. You will likely be expected to go beyond the traditional role of a Supply Chain Professional. • Your Role in Supply Chain • Don’t be held back by your title or defined role. Pitch in and do what is needed to help your company become stronger. Gatton College of Business Supply Chain Forum | 03.08.13

14. Quiz: Sylvania Socket Survey CONFIDENTIAL What % are aware that incandescent lamps are being phased out through government legislation? Gatton College of Business Supply Chain Forum | 03.08.13

15. Quiz: Sylvania Socket Survey CONFIDENTIAL How many report having LED bulbs? Gatton College of Business Supply Chain Forum | 03.08.13

16. Quiz: Sylvania Socket Survey CONFIDENTIAL What % believe it’s important that their bulb is Made in America? Gatton College of Business Supply Chain Forum | 03.08.13

17. Thank you.