1 / 27

Twitting Tweetness

Brookelynn—Catherine—Alisha--Jewel. Twitting Tweetness. What is “Twitter?”. “Microblogging” within 140 characters “Tweet” your short messages that can be transformed onto a timeline.

paley
Télécharger la présentation

Twitting Tweetness

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Brookelynn—Catherine—Alisha--Jewel Twitting Tweetness

  2. What is “Twitter?” • “Microblogging” within 140 characters • “Tweet” your short messages that can be transformed onto a timeline. • Anyone who is interested can follow you (branding yourself), or you can follow anyone who doesn’t have their tweets protected. • Ex) Celebrities, News Sources, Friends

  3. History • Created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass • Odeo/“twttr” • In 2010, 50 million tweets per day – a year later, 150 million tweets per day. • #22 to #3

  4. Statistics (via statisticsbrain.com) • Total number of active registered Twitter users • 554,750,000 • Number of new Twitter users signing up everyday • 135,000 • Number of unique Twitter site visitors every month • 190 million • Average number of tweets per day • 58 million • Number of Twitter search engine queries every day • 2.1 billion • Percent of Twitter users who use their phone to tweet • 43 %

  5. How to tweet.... • Tweeting links using “t.co” • To embed a Tweet on your website or blog: (via twitter) • Click Embed this Tweet, located at the bottom of any Tweet permalink page. • Select HTML, Shortcode, or Link from the pop-up dialog box. • Copy and paste the code provided in the dialog box into your blog or website.

  6. “Golden Ratio” Interface • HOME has Two Columns • -Left Column (3 blocks) 1.First block- YOU! (name, face, personal tweet total, # of people following you, # who you follow) 2. Second block- Twitter’s suggestions of who to follow 3. Third block- “Trends,” or suggested topics Twitter determines through an algorithm based on your location and who you follow • -Second Column- Tweets of who you follow

  7. Interface Continued • CONNECT: • -Interactions- displays people who message you as well as when people begin following you • -Mentions- displays only people who message you

  8. Discover • -Tweets- lists Tweets tailored to your interests • -Activity- lists who is following/favoriting whom • -Who To Follow- List of who you might enjoy following determined by another Twitter algorithm • -Find Friends- Twitter mines your e-mail accounts to connect you with even more friends • -Popular Accounts- List of people to follow divided into popular categories (Music, Funny, etc.)

  9. Me • -Tweets- your own tweets • -Following- List of bios and pics of who you follow • -Followers- List of bios and pics of who follows you • -Favorites- Your favorite tweets

  10. Profile Tips • Write a key-word rich, creative, and error-free bio • ManageFlitter for the savvy Tweeter • WeFollow is a free Twitter Directory

  11. ####HASHTAGS#### Became popular in Iranian election protests -Form of metadata tag that groups topics together by inserting the # sign anywhere in a post #likethis -Best Practices -#Short -#Relevant -#Audience-related -#CamelCase Formatting

  12. BEST PRACTICES -Retweet with caution. It will end up on your Timeline. -Make sure you are following who you message (DM), or they will not be able to reply. -Include multimedia links -Tweet about a variety of topics

  13. Best Practices for Twitter • Introduce yourself • Choose your friends carefully, don’t be thirsty • DM sparingly • Don’t be a narcissist • Interact- Respond, share thanks for @mentions • Give credit for RT • DO NOT MAKE BEEF

  14. How to get more followers: • Tweet often • Participate in trending topics • Use Hashtags • Follow People back (#teamfollowback) • Take advantage of the Retweet button

  15. How to add a follow button to your website... • 1. Log in to your Twitter Account • 2. Go to https://twitter.com/about/resources/button • 3. Customize the follow button to your liking with the available options • 4. Copy and paste the code into the HTML of your website wherever you want the button to appear.

  16. “Follow Friday?” • How can you take advantage of it? • Follow Friday is where people will shout out their followers and tag #FF or #followfriday. This occurs every Friday, and was VERY popular when twitter first began. • It gives users a chance to see new faces on their timeline. It also gives users a chance to gain followers and build new relationships with people they may not have been following before.

  17. Twitter Trends • What everyone is talking about (#wcw #tbt #ff) • Tweeting during television shows/programs • Major announcements (businesses, celebrities, invitations) • Promotions for Parties or events • Daily Horoscopes • Trending topics after major events

  18. Recommended Media Experts • @mashable • @briansteller • @journalistslike • @ajc • @wsbtv • @fox5Atlanta • @11alivenews • @AP

  19. Advantages of Breaking News on Twitter: • Event Parrot was launched by Twitter Oct. 2013 • The twitter account DMs breaking news to followers • Utilize Twitter Search & Lists • Direct Sources • Timeliness • Ease of sharing • Topsy allows you to search two years back • Updates in order • Builds credibility

  20. How to get your brand out on Twitter: • Be credible and reliable • Make tweets that people will want to share • Follow people with similar interests and pay attention to their wants/needs • Make your twitter handle relevant • Utilize twitter bio, background and header • Use search tool • Post current information • Join the conversation • Show your personal voice/personality on twitter

  21. “4-1-1 Rule” • 4 -new content • 1 -retweet • 1 -self-serving tweet

  22. The Advantages • Breaking News • Getting feedback • Quick communication • Networking

  23. The Disadvantages • Driving traffic • Long messages • Personal connections

  24. Job Search on Twitter -Use your bio as an elevator pitch -Your avatar should be a headshot -Share valuable content -Follow media experts -Follow company accounts -Network

More Related