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Thank You 2014 Sponsors!. The Bonneville Media Group was excited to join forces with BMI to host the first ever Songwriters Summit in Salt Lake City, Utah presented by America First Credit Union.
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The Bonneville Media Group was excited to join forces with BMI to host the first ever Songwriters Summit in Salt Lake City, Utah presented by America First Credit Union. • On Saturday, March 22nd, we hosted an all-day, all ages event at The Depot venue where we showcased three world- famous songwriters: legendary hall of fame and BMI Icon recipient Dean Dillon , multi-award winning Steve Dorff and newcomer American Idol Finalist Paul McDonald. Dean Dillon himself has written over 39 songs recorded by George Straight who won the CMA Entertainer of the Year this year. • An added bonus came to the event when John Oates the first songwriter to commit to the event was named as a recipient to the Rock and Roll Hall of Fame for Hall and Oates. Rather than cancel, he offered to do a Charity Performance for us which took place March 10th at The Grande Theatre at Salt Lake Community College Center for Arts and Media South City Campus. • Our Goal for the event was to: • Showcase individuals who have perfected their craft and made music what it is today • Offer families and individuals an experience they will never forget • Give local songwriters an opportunity to break into the industry through knowledge and potential exposure • Raise awareness /donations for Legacy Music Alliance and Love Hope Strength charities • Award scholarship(s) to individuals seeking to further their education of creating songs and music • In addition to a stunning performance from the Songwriters, through panel discussions from local songwriters, record labels, technical experts, business/finance companies and many other industries who are dedicated to helping individuals make music, the event was a huge success! • This 2014 Songwriters Summit offered our listeners and viewers an up-close, exclusive experience they will never forget. We are already planning 2015 and it will be bigger and more amazing!
Breakout -John Oates Charity performance on March 10th. 699 in attendance (paid and comp) -Free Educational Seminar at Salt Lake Community College Center for Arts & Media, South City Campus, Friday March 21st with Songwriters. Approximately 100 students -Meet and Greet at Guitar Center Friday March 21st with Songwriters -VIP Sponsor Mingle Friday March 21stwith Songwriters -Actual Event Saturday March 22nd day break out: Engineering Panel, Songwriters Panel, Record Label panel with performances from Refinement Records and Midnight Records artists to kick off the day and in between the sessions. 420 listeners/viewers as well as employees and support teams in attendance throughout the day (paid and comp) -America First Credit Union Jingle contest: 37 entries received (winner in process of being chosen)
Cross promotional support per platform February 7th through March 22nd KRSP -Total # of live and recorded promo’s: 587 -Custom landing page on www.1035thearrow.com that linked to all clients sites and jingle contest information -(12) E-blasts (39,000+) -(7) Initiated FB Posts to 15,616KRSP FB Fans (many more spurred as a result of re-posting) -Minimum of (2) mentions per ticket giveaway -Live Remote Broadcast from Guitar Center Saturday March 8th 2p-4p -Autograph signing with KRSP from Guitar Center Friday 3/21st 2p-4p -Utah Weekly Forum interview with Rebecca Cressman Sunday March 16th 5:00am -Utah Families interview with Rebecca Cressman Sunday March 16th, 11:00pm -Open mic LIVE chatter from on-air talent supporting the event Total Promotional Value $51,785 KSFI -Total number of live and recorded promo’s: 627 -Custom landing page on www.fm100.com that linked to all client sites and jingle contest information -(12) E-blasts (78,000+) -(4) initiated FB Posts to 42,199 FM100 FB fans (many more spurred as a result of re-posting) Minimum of (2) mentions per ticket giveaway -Utah Weekly Forum interview with Rebecca Cressman Sunday March 16th, 11:00pm -Utah Families interview with Rebecca Cressman Monday March 17th, 11:00pm -Open mic LIVE chatter from on-air talent supporting the event Total Promotional Value $50,045 KSL NewsRadio -Interview with Steve Dorff: 3x 3/20 (5a, 6a, 8a) and 1x 3/21 at 8:00am -(21) recorded promo’s -(2) E-blasts to 25,000 in database Total Promotional Value $5150 KSL TV Channel 5 -Promotional spot during the Golden Globes Sunday January 12th -Recorded interview with John Oates, March 14th, 9:00pm hour -Live interview with all three Songwriters with Nadine Wimmer at during the 6:30pm news -(22) recorded promo’s -KSLTV.com banner ad ration 2/7-3/22 -(1) E-blasts to 105,000 in database Total Promotional Value $10,285
Cross promotional support per platform February 7th through March 22nd Miscellaneous Support: -Custom Songwriters Facebook Page with (13) initiated posts (more spurred as a result of reposting) -Each sponsor received a full page, color ad that was given FREE to each patron -Logo on all lanyards given to patrons as souvenirs -Logo on all t-shirts for sale (100% of proceeds went to charity) -Banner and booth display at both John Oates and Songwriters Summit -Rotating ad on the TV screens at The Depot during event -(2) Ads supporting The Songwriter Summit in the City Weekly purchased by Sound Warehouse -Reoccurring ads in The Depot City Weekly ads purchased by United Concerts -Event listing on the Marquee sign at The Depot for (5) weeks -Facebook posts from Steve Dorff and Paul McDonald -Numerous email blasts and FB posts from our sponsors -Recognition and coverage in multiple music industry trade magazines Total Additional Added Value $7950 *America First Credit Union Jingle Contest promo’s aired through 4/15/14: KRSP- 41x, KSFI- 45x - $1,000 VISA gift card from America First Credit Union and possible use in future marketing and advertising campaigns -One year Tuition Waiver From Salt Lake Community College Center for Arts and Media, South City Campus for the 2014-2015 academic year valued at $3,342 (excluding textbooks & fees). -Professional recording session with Midnight Records Productions, valued at $750
OUR TWO CHARITIES: Legacy Music Alliance is an organization focused on Strengthening Music Education in Utah Schools. Their initiative and target is to revitalize Utah’s underfunded music education programs with music lessons for 1,600 kids and refurbish instruments for over 50 schools. Through grass roots fund raising and celebrity endorsements they have secured legends in music that include Kenny Loggins, Mike Love of the Beach Boys and Foreigner to support their efforts. The Songwriters Summit gave us the opportunity to help raise awareness and monetary contributions that will benefit our community. Visit www.legacymusicalliance.org for more information. Love Hope Strength MISSION: SAVING LIVES, ONE CONCERT AT A TIME At Love Hope Strength we turn concerts into lifesaving events. Through our GET ON THE LIST campaign we register marrow donors resulting in matches from concerts around the world. Through unique events, like Everest Rocks and Kilimanjaro Rocks, and Utah’s Songwriters Summit 2014, we build cancer centers, giving people access to early detection and quality cancer care. http://www.lovehopestrength.org/about-us/mission/ Total Raised for Charity: $4,107.60 $2,862.60 to Legacy Music Alliance and $1,245 to Love Hope Strength Auction Items SOLD John Oates Custom Glasses from The Spectacle: $330 Martin Guitar Autographed by John Oates: $320 Rockford Fosgate Custom Guitar from Sound Warehouse: $450.01 Mad Metal Art statue: $26 Total: $977.90 T-shirt and Ticket Sales Combined Grand Theatre with John Oates, and The Depot for the Songwriters event: $3,129.70 Total 2014 Promotional Value $125,215
Grand Theatre John Oates Welcome with KRSP and KSFI on air talent
Educational Seminar at Salt Lake Community College Center for Arts & Media with Dean Dillon, Steve Dorff and Paul McDonald
Meet and Greet Autograph Signing at Guitar Center with Dean Dillon, Steve Dorff, Paul McDonald. All three signed a $500 Martin Guitar that was given away from the store after the Songwriter Summit.
