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Lessons from a Successful Wellness Launch

Lessons from a Successful Wellness Launch. Background. An Industry in Flux. 2. lesson:. Make It Meaningful. No “Sneaker Programs”. 3. lesson:. Reallocate When Possible. Savings Sell Easier than Investments. 4. lesson:. Drum Up Grassroots Support. The Top-Down Approach

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Lessons from a Successful Wellness Launch

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  1. Lessons from a Successful Wellness Launch

  2. Background An Industry in Flux 2

  3. lesson: Make It Meaningful No “Sneaker Programs” 3

  4. lesson: Reallocate When Possible Savings Sell Easier than Investments 4

  5. lesson: Drum Up Grassroots Support The Top-Down Approach Has its Limitations 5

  6. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 6

  7. lesson: Buy-In Begins at Home Local Flavor Trumps Centralized Command 7

  8. lesson: Seed Committees Strategically Identify Key Constituencies to be Represented 8

  9. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 9

  10. The Fox Wellness Brand 10

  11. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 11

  12. lesson: Keep Core Components Flexible Let Cost-Benefit Analysis Lead to Fine Tuning, not the Chopping Block 12

  13. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 13

  14. lesson: Arm Them with More Than Info Self-Defense Skills Can Cut Healthcare Costs 14

  15. lesson: Know Your Corporate Culture What Works with Yoga May Not Work with Stress Management 15

  16. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 16

  17. lesson: Financial ROI Isn’t Everything ...at least Not in Year One 17

  18. lesson: Keep It Simple Focus Your Audience 18

  19. Year 2: Assess & Adjust • H.R.A. Time Limits • Commitment-Based Incentives • More Self-Directed Options • Office Manager Accountability 19

  20. lesson: Urgency Motivates Action Eliminate Invitations to Procrastinate 20

  21. Year 2: Assess & Adjust • H.R.A. Time Limits • Commitment-Based Incentives • More Self-Directed Options • Office Manager Accountability 21

  22. lesson: Motivate for Sustained Involvement “Pledge” to Build a Continuum 22

  23. Year 2: Assess & Adjust • H.R.A. Time Limits • Commitment-Based Incentives • More Self-Directed Options • Office Manager Accountability 23

  24. Year 3: Options Under Consideration • Full-Time Wellness Staffer • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • In-House Newsletter • Wellness Communications Consultant • Reprise Financial Wellness • Promote Healthy Workplace Award 24

  25. lesson: Titles Confer Power Signify that “Wellness” Matters 25

  26. Year 3: Options Under Consideration • Full-Time Wellness Staffer • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • In-House Newsletter • Wellness Communications Consultant • Reprise Financial Wellness • Promote Healthy Workplace Award 26

  27. Year 3: Options Under Consideration • Full-Time Wellness Staffer • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • In-House Newsletter • Wellness Communications Consultant • Reprise Financial Wellness • Promote Healthy Workplace Award 27

  28. lesson: Use Your Data Not All Populations Reflect National Averages 28

  29. Year 3: Options Under Consideration • Full-Time Wellness Staffer • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • In-House Newsletter • Wellness Communications Consultant • Reprise Financial Wellness • Promote Healthy Workplace Award 29

  30. lesson: Money Matters Personal Finances Affect Wellness 30

  31. Year 3: Options Under Consideration • Full-Time Wellness Staffer • In-House Newsletter • Wellness Communications Consultant • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • Reprise Financial Wellness • Promote Healthy Workplace Award 31

  32. lesson: Recognition Helps Externally Wellness Benefits Bolster Recruiting & B2B Efforts 32

  33. lesson: Recognition Helps Internally Good P.R. Gets Management Support 33

  34. Questions 34

  35. Lessons from a Successful Wellness Launch

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