Mastering the Dynamics of Innovation by James M. Utterback - PowerPoint PPT Presentation

paniz
mastering the dynamics of innovation by james m utterback n.
Skip this Video
Loading SlideShow in 5 Seconds..
Mastering the Dynamics of Innovation by James M. Utterback PowerPoint Presentation
Download Presentation
Mastering the Dynamics of Innovation by James M. Utterback

play fullscreen
1 / 8
Download Presentation
Mastering the Dynamics of Innovation by James M. Utterback
699 Views
Download Presentation

Mastering the Dynamics of Innovation by James M. Utterback

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Mastering the Dynamics of Innovationby James M. Utterback Summary by David E. Goldberg University of Illinois at Urbana-Champaign

  2. Text • Utterback, J. M. (1996). Mastering the dynamics of innovation. Boston, MA: Harvard Business School Press. • James Utterback is the David J. McGrath Jr. Prof. of Management and Innovation and the Chair of the MIT Management of Technology Program

  3. Typewriter Innovation • Sholes typewriter (1868) leads to Remington No. 1. 1873. • New workers: typists, pay high work conditions good. • Wagner design: front and center keys led to Underwood. • IBM purchases Electrostatic typewriters in 1933.

  4. Word Processors and PCs • 1964 Magnetic tape IBM Selectric. • 1970s standalone word processors • Altair 8800; • 1977 Apple II • IBM PC 1981

  5. Lessons from Typewriters and Such • New innovations from old capabilities • Emergence of dominant design • Shifting ecology of firms. • Waves of technological change • Changing leadership at breakpoints in technology. • Invasion of alien technology

  6. What is a Dominant Design? • New product formed synthesized from technological innovations produced independently. • Embodies requirements of many classes of user. • Collateral assets or co-specialized assets help enforce dominant design (IBM PC).

  7. Industry Structure • Innovation does not come from large dominant player. • Small number of players initially, then larger number, then reduction. • Shift from product innovation to process innovation.

  8. Edison and the Light Bulb • Outsiders as innovators. • Social factors need to be considered (terminology: burners and mains for electric). • Defensive innovation by established technology.