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Video content distribution

Video content distribution. New challenges for the Media industry. DƯƠNG Huy Cảnh 2nd VN Telecom Conferences Paris – 9 May 2008. Agenda. Market trends Digital Rights Management Behind the glass Players Key challenges. Market trends – On-demand usage. Popular content.

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Video content distribution

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  1. Video content distribution New challenges for the Media industry DƯƠNG Huy Cảnh2nd VN Telecom ConferencesParis – 9 May 2008

  2. Agenda Market trends Digital Rights Management Behind the glass Players Key challenges

  3. Market trends – On-demand usage Popular content • Cinema, Sport, News, TV Series, Kids, Adult contents • Hollywood productions (+93%) vs. French titles (+20 %) / Foreign (+53%) Pricing model • Rental: 4.99€ (Premium) / 3,99 € (Catalog) / 1,99€ (Promotion) • Buy: 14.99€ (Premium) / HD: 6.99€ • Home, hotel, hospital, train • Same as DVD market Location • ADSL, Cable, Satellite, Broadband networks • Set-top-box + TV, Internet PC, Portable Multimedia Player (PMP), Mobile Devices • Streaming / Download / Progressive download • Catch-up TV vs. linear TV; FOD (Free On Demand: 42% on Comcast) • SVOD: 25 000 subscriptions/month Usage • High Definition (HD); Burn & Go • Mobility: Sony PSP, Archos; TGV / Havas Voyages • Gaming: Xbox, PS3 Innovation “C’est quand vous voulez”  Anytime, anywhere, in one clic?

  4. Market trends – Key figures 2012 By 2012, 909 million homes will have access to VoD (~78% world's TV households) 12 to 15 billion $ revenues: 50% generated by North America, only 12% by Asia Pacific Europe: UK is leading, followed by France and Germany France: 10 million downloads on 2nd semester 2008Revenues have doubled (30 million € in 2007 / 60 millions in 2008)  Are TV broadcasters repeating the same mistake as the music industry? Source: Informa Telecom & Media, march 2008 “Companies that do not provide their content online will suffer serious damage from piracy”Adam Thomas, Informa Telecom & Media

  5. A world without DRM? Legal: Loi HADOPIHaute Autorité pour la Diffusion des Œuvres et la Protection des droits sur Internet “Trying to make digital files uncopyable is like trying to make water not wet…”Bruce Schnieir, Counterpane Internet Security (Wired 2006) • Compete against the “free”: • Strict security vs. user experience • Microsoft’s Windows Media is cracked, Apple’s FairPlay is cracked acceptable amount of “breakage” • P2P and advertising model? (M6 Replay, Joost, 1-Click Media, Kewego) • “Better product + Fair price = iTunes” (Steve Jobs, Apple) • 2007 Accenture 10 years projection: DRM business model • Beware legal « victories » • Interoperable, simpler, faster, « cool », superior search • Lightweight DRM for P2P networks to track usage data (CRM) • Success: Warner Bros DETE (Digital End-To-End) / Vongo (Video on the go) / Canal+ • But how many fails ?

  6. Behind the glass – The chain value Improbable profits? 25% of movies have a negative margin Critical size and volumes to invest 2 strategic functions: Availability and access to content rights Control distribution channel and access to final costumer Technical challenges: Complex video transformation supply chain Powerfull portal CMS for customized renderings, advanced multimedia, personalization and profiling Produce Edit & Transform Distribute Consume Source : Media Consulting GroupCNC march 2008 • No end-to-end packaged solution on the market yet “Content is king, transmission quality must be high,a stable platform is essential”Greg Douglas, Accenture

  7. Key challenges – The players Disruptive players have engaged in a vast competition to transform the way they do business and take advantage of the opportunities. Media chronology: trials to test the effects of merging of DVD and VoD release windows  In bad economic times, challenges this industry in seriously challenged Produce Edit & Transform Distribute Consume “The big issue will be trying to convert the technology to reliable revenue… trying to monetize the network”

  8. The current global financial crisis has pushed many companies into survival mode. Immediate attention to cost control is an urgent imperative. Accenture analysis, media and entertainment companies have the potential to realize savings of up to 40% of their operational costs by migrating to a fully digital environment. Now is not the time to go into protectionist mode. Now is the time to reach out to crossindustry Partners for an integrated vision from high tech, to media to telco operator companies. Previous recessionary periods have seen people turn to entertainment, reading and other forms of enrichment and diversion more than ever. we’re seeing a tremendous uplift in the number of people going to the box office, watching movies, spending time in front of the television, downloading video-on-demand films and so forth. people's needs for entertainment and escape Ad revenue decline the content creation business—predominantly movies and television shows Ressources: senior executives move from one company another, lower staff stay, so It's one reason why companies are looking for external talent through an outsourcing or managed services provider. It's a way to gain immediate and ongoing access to deep experience and resources. Key challenges – Digital transformation

  9. How about Vietnam? TBC

  10. www.officience.com

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