Overview of Digital marketing & Its Types

1. What is Digital Marketing If you are considering stepping in the digital marketing industry, and understanding the major skills required and Digital Marketers do is a good place to begin in actual. WHAT IS DIGITAL MARKETING? In simple terms, Digital Marketing is the promotion of products or other services of brands through one or more forms of electronic media. Digital Marketing is often referred to as online marketing, internet marketing, and major platform web marketing. TYPES OF DIGITAL MARKETING? Website Marketing- It is a marketing that used to promote the website and hope to get more traffic on a website. Search Engine Optimization- SEO is the process of optimizing your web pages to make them reach a high position in the search results as well as get organic traffic from different resources.   Search Engine Marketing/ Pay-Per-Click - It is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Content Marketing- Content Marketing is a marketing form of online marketing focused on creating, publishing and distributing content for a targeted audience online. Email Marketing-  Email marketing is the use of marketing to promote business through emails. Social Media Marketing- It is an approach used to develop activities aimed at changing or maintaining peoples’ behavior for the benefit of individuals and society as a whole. Affiliate Marketing-  It is the process of earning a commission by promoting other people’s products or other (company’s products). Mobile Marketing- If we talk about mobile marketing, it is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Social Video Marketing- Video is a gold mine for SEO. It is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. Learn more at https://blog.paradisetechsoft.com/the-ultimate-guide- to-digital-marketing-its-fundamentals/ FOR REFERENCE: WWW.ENTREPRISESCANADA.CA