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MuddBuggs, founded by a group of billionaire mechanics seeking excitement, has transformed the dirt bike landscape. Led by CEO Brady Goyn, CFO John D. Reeves IV, and CTO Matt Cook, the company offers a unique blend of services like bike testing, repairs, and custom stunt shows for adrenaline junkies of all ages. Our storefronts feature specialized stunt dirt bikes, apparel, and team racing gear. Engaging in community events and social media marketing, MuddBuggs is dedicated to customer satisfaction and fostering a love for dirt biking.
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MuddBuggs John “Doug” Reeves Matt Cook Brady Goyn
Background • MuddBuggs was created by rich billionaire mechanics that got bored and decided to take on a new sector of sales. • Too piss off our wives, were going to play in the MUD.
Roles of the Company • CEO- Brady Goyn • CFO- John D. Reeves IV • CTO- Matt Cook
Services • Services offered • Bike Testing • Crash Testing • Bike Repair • Bike sales • Stunt Bike Shows • Party Planning
Processes • Dirt Bike Flash Mobs • Child Volunteering (Meaning my kids do what I tell them) • We’ve delegated and chosen suppliers all across the United States so as to provide quicker shipping and better customer satisfaction.
Products Available online and at our stores: Storefront presence: Beginner Riding Classes Mechanic Classes Stunt Classes Team Racing Stunt Team • Bikes • Specialized in Stunt Dirt Bikes • Everything from 150cc to 300cc • SigmaTron 250cc is our personal specialized bike. • Apparel • Assortment of Jackets, Gloves, Helmets, etc. All printed with our own company's logo • Custom Team Uniforms • Goggles • Exoskeletons • Bike parts • Tires • Engine • Framework • Miscellaneous
Customer Demographics • We cater to the reckless, adrenaline junkies, the bored, children of all ages from 2-92 • We work with company movie stuntman and celebrities.
Marketing Mix • Social Networking • Facebook official • We have a blog for other dirt bike bloggers to enjoy • Youtube Banner • X-games • Flyers • Volunteering for the wrecked • Bike shows • Talks/shows at elementary and middle schools • Safety and stunt shows • LinkedIn account • Local parties and events • Free team gear if on the team
Discounts • Members are mailed coupons every month • In all Dirt Bike magazines as monthly specials • Monthly specials • This includes if you buy a certain item you can receive an item for free.
References • Laudon, Kenneth C. , and Jane P. Laudon. Management Information Systems. 2006. Reprint. New Jersey: Pearson, 2010. Print.