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Electronic Media as an Emerging Tool of Marketing You enjoy the advertisements that you come across in television or radio but never thought how the advertisement agencies really work and the career options associated with this field? This article can surely brief you about this field. Media in the form of print first came into existence in India with Bengal Gazette a four page tabloid newspaper published in the year 1980. During that time print media was the only source of advertisement for the companies for promoting their product in the market. Over the years with the advancement in technology there has been a shift from print to electronic media. Electronic media such as Radio, Television and Outdoor have further expanded and captured a dominant position in the media industry. Radio and Television are the most trending and the fastest growing forms of media presently. For any kind of display advertisement, you should look for a reputed Radio Advertising Agencies In Delhi NCR
Looking For a Career in Advertisement? If you have a mind full of creativity then you can surely choose this field as a career option flooded with vast opportunities. To get a job in advertising one doesn’t particularly require a degree in advertising but a degree in journalism and mass communication, advertising or prior experience in an advertising agency can be an added advantage. Creativity is what matters the most in advertising field. THE AD PEOPLE: Have you ever thought about the hard work of the people behind making the advertisement a success among its target audience? They are as follows: COPYWRITER: A copywriter is the one who is responsible for deciding and writing catchy taglines and descriptions for the product. DESIGNER: A designer is responsible for designing of the logo and the advertisement VISUALIZER: is responsible for visualizing the whole advertisement and deciding the concept for the advertisement. Let’s Learn A Bit about HISTORY The first advertising agency established in India was B.Datram And Company in the year 1905. The very first advertisement to be established in Indian television was of Gwalior Suitings on Doordarshan, and Bombay Dyeing was the first colored advertisement to be broadcasted.
Do Advertisements Have Various Forms? Advertisements too have various forms: HOARDINGS: Advertisements are in the form of hoardings with very limited content POSTER: Poster advertisements are in the form of posters with the image of the product usually displayed on the whole page. OUTDOOR/AUTO ADVERTISEMENTS: These advertisements are found in public places like outside metro stations, auto rickshaws, public transports etc. to grab the immediate attention of the public travelling from one place to another. ONLINE ADVERTISEMENTS: The online media is one of the strongest forms of media in the present 21st century that make use of internet for the display of the advertisements. RADIO ADVERTISEMENTS: These are the advertisements meant for radio that can either be issued by the government with a social message or else they can also be commercial in nature. OUT OF THE BOX ADVERTISEMENTS: Every year millions of advertisements are designed and published either through print or electronicmedia by renowned advertising agencies that boost up the sales of the product. Many of them have gained popularity over the years only because of the success of the advertisements that were able to influence and build up a
positive impact among the viewers in the long run. This can be well understood with the help of few examples: THE RAMESH & SURESH ADVERTISEMENT OF FIVE STAR( BY OGILVY AND MATHERS) THE KITKAT ADVERTISEMENT DEPICTING A GROUP OF BABIES DANCING IN THE HOSPITAL ( BY J. WALTER THOMSON) IDEA SIM ADVERTISEMENT WITH THE TAGLINE NO ULLU BANAOING( BY OGILVY & MATHERS) OLX WITH THE TAGLINE - OLX ME BECH DE (BY LOWE LINTAS) If after going through this article you get a spark in your eyes and your body and soul is filled with excitement then you are surely ready for this field. It’s time to go for it. Look for the best radio advertising and TV advertising agencies in Delhi.