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### Unlocking the Advertising Potential of Gouden Gids / Les Pages D’Or ###

Gouden Gids / Les Pages D’Or is a highly underrated platform with extraordinary advertising capabilities. Ranking among the top 10 sites, it offers extensive nationwide coverage with a massive yet quality audience, leading to exceptionally high click-through rates (CTR) for targeted ads. The site stands out due to its clean design and focus on usability, eliminating the clutter found on many other platforms. Advertisers benefit from exclusive ad placements, excellent visibility, and targeted campaigns across various industries. ###

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### Unlocking the Advertising Potential of Gouden Gids / Les Pages D’Or ###

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  1. Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential

  2. Gouden Gids / Les Pages D’Or • A top 10 site in its own right • Massive but qualitative audience • Impactful presence (exclusivity as a norm) • Excellent targeting opportunities • Exceptionally high CTR’s for ads targeted on results pages

  3. A top 10 site... with unique qualities • Msn • Skynet • Skyblog • Het Laatste Nieuws • Zita • Het Nieuwsblad • Kapaza • VRT • De Standaard • Pages d’Or / Gouden Gids  1.577.000 monthly UV’s  Gouden Gids / Pages D’Or is the # 1 non-portal site with nation-wide coverage * Metriweb January 07

  4. A massive reach and a qualitative audience... Selectivity index from CIM metriprofil

  5. A qualitative environment... • Many sites with large audiences have the look and feel of a christmas tree • With so many elements on one page, any ad gets lost in the clutter • Gouden Gids / Pages d’or managed to avoid this pitfall • Site design is clean and sober, focusing on usability • Well-designed ads can have a very strong impact Look at Gouden Gids / Pages d’Or vis à vis the competition and convince yourself…

  6. Exclusive presence at zero additional cost • With their focus on usability for the consumer, Promedia has decided to maintain a simple rule : one ad at a time • a banner on the homepage • a skyscraper on the results pages • Your benefits: • Exclusive presence (per industry) • Excellent visibility

  7. Facts, Figures and Rates (January 2008)

  8. Contextual targeting possibilities • You can target the skyscraper (results page) in accordance with the query : • Well-being ( beauty, family, health) • Leisure (eating out, hobbies & interests, recreation & entertainment, travel & tourism ) • Professional services (business services, events, finance & real estate, legal & governement, marketing, printing & publishing, transport & storage ) • Real Estate (building & construction, garden & outdoors, DIY & repairs ) • Automotive (vehicle parts, vehicle sales, vehicle services & repairs )

  9. Exceptionally high CTR results • Targeted campaigns on Pages d’or / Gouden Gids invariably generate excellent results • We will now provide some examples of recent, successful campaigns and their average CTR: • D’hondt • Fortis • Ikea • Pfizer • Simyo

  10. D`Hondt Average CTR: 0,37%

  11. Fortis Bank Average CTR: 0,47%

  12. Ikea Average CTR: 0,81%

  13. Pfizer (illustration of the formats) Average CTR: 0,39%

  14. Simyo (illustration of the formats) Average CTR: 0,23%* *Average CTR of the skyscraper and the banner

  15. Commercial Offer • Short-term campaigns • Considerable share of inventory • 3-week period • Long-term campaigns • Lower SOI • 90-day period

  16. Short term campaigns • 21 days • 25% SOI (10% SOI on run of site) • National coverage (breakdown NL or Fr also available) • Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)

  17. Long-term campaigns • 90 days • 10% SOI (5% SOI on run of site) • National coverage (breakdown NL or Fr also available) • Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)

  18. Thank you for your attention! Insert name here 20

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