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“ Looking forward to the future ”

O nline comparison websites – the future ?. “ Looking forward to the future ”. ISTANBUL – April 2014. Who is Safety Insurance Broker ? From blueprint to success story in just a few words. Safety Broker - Milestones 2005 – project blueprint and go live

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“ Looking forward to the future ”

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  1. Online comparison websites – the future ? “Looking forward to the future” ISTANBUL – April 2014

  2. Who is Safety Insurance Broker ? From blueprint to success story in just a few words Safety Broker - Milestones 2005 – project blueprint and go live 2009 – franchise system success 2011 – entering the online market 2012 – biggest local broker 2013 – going regional – Eastern Europe 2014 – regional growth

  3. Success in figures Numbers are a measure of success • Safety Broker – Key Indicators • 70 mil EUR GWP for the current year • 70 franchise partners • 200 offices – including 12 own branches • 4.000 active agents • main player in online insurance market

  4. From a local to a regional broker Looking forward to the future! • Safety Broker - milestones to becoming a regional broker • Biggest broker on the local market • Set up and running the branch in Moldova • Set up of the branch in Hungary • Preparing set up for the branch for Bulgaria • Preparing the • set up of the • branch in • Turkey

  5. Why shall we look to the future? Help yourself to discover the key to success • Being open-minded and understanding the current market evolution – this helped us to imagine and create the future: • Search for developed markets • Measure the developments • See the trends • Create a strategy • Put in place the strategy • Periodically reevaluate • our strategy

  6. Analyzing developed markets Great Britain, France, Spain, Poland - leading online markets • UK - more than 20 million people used price comparison websites 2013 • UK - 50% of all internet users have visited a comparison website in search of car insurance • UK - 80% of those made a purchase according www.telegraph.co.uk • Spain and Poland - more than • 20% market share for • online insurance • Hungary - more than 50% of • MTPL is issued online

  7. Comparison websites New and efficient client tools for optimizing personal budgets • Comparison websites are the way of the future: • useful shortcuts to price optimisation • easyproduct information and comparison • tend to focus exclusively on price • lack transparency if missused • Comparison websites: • commercial websites • run by private sector • non-commercial websites • run by associations • or authorities

  8. Romanian online insurance market Unregulated market, driven by motor insurance LoB • Most websites are commercial • Brokers are the owners of most of these businesseswhich has advantages but also shortfalls • Motor insurance and especially • MTPL is the most popular type • of insurance sold over the • internet • There are only plans to regulate • the market, but no regulation • is in place for the moment – • similar with many • European markets

  9. Online insurance – easy money ? Online expertise can make the difference • DO • Study the market; • Evaluate each investment base on the ROI; • Invest most of the resources in sales driven actions; • Invest moderate in branding; • Evaluate each action and prepare for future; • Evaluate client experience on website. • DON’T • Invest without evaluating the environment; • Invest important amounts in actions without testing them previously; • Create the website base on your feelings; • Take important decisions without testing them with focus groups; • Invest if you want a positive ROI in 1 year.

  10. Online: the future starts… yesterday Safety’s online partners reach > 50% local internet users • Safety Broker’s online major partners in RO : • Emag.ro – biggest ecommerce site in RO - 3 mil monthly unique visitors; • Elefant.ro - biggest online bookshop -1 milion monthly unique visitors; • Goya.ro – newly start up - 500.000 eurinvetment; • M.auto.ro– top 3 online player on motor market;

  11. Safety bets on online insurance Help yourself to discover the key to success • Own website for insurances • Online strategy for franchises; • Strategy for developing the online presence in related markets;

  12. Franchises online development Successful partnerships on all lines

  13. Franchises online development Successful partnerships on all lines

  14. Related markets - leasing New services for our clients – new benefits for partners

  15. Related markets – full comparison New services for our clients – new benefits for partners

  16. Full financial service comparison Compare insurance, credit, internet , TV, Phone, Utilities

  17. Looking forward to the future! Thank you ! Viorel Vasile CEO & Partner Safety Insurance Broker

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